or


[03/28/08 - 01:31 PM]
Showtime Launches Unprecedented Multiplatform Campaign for 'The Tudors'
The first episode of the second season will be available through the CBS Audience Network and in addition, can be seen on such sites as Yahoo, Amazon Unbox, NetFlix and MSN.

[via press release from Showtime]

SHOWTIME Launches Unprecedented Multiplatform Campaign for 'THE TUDORS'

NEW YORK, March 28 -- Showtime Networks Inc. announced today that it has released a full episode of THE TUDORS with over 60 multiplatform partners as part of the network's launch campaign of the second season of the series. THE TUDORS premieres on SHOWTIME this Sunday, March 30 at 9pm ET/PT.

The first episode of the second season will be available through the CBS Audience Network and in addition, can be seen on such sites as Yahoo, Amazon Unbox, NetFlix and MSN, television-centric sites such as TV.com and TVGuide.com, video aggregator sites such as YouTube and Veoh, social networking sites such as Gather.com, blogs and on iTunes via podcast. The episode is also available via mobile phones to subscribers of Verizon Wireless on the V CAST platform. SHOWTIME subscribers can also watch the episode on their affiliate website such as Comcast.net, DirecTV.com and Charter.net.

"The strategy to release a full episode on digital platforms has proven to be a very effective tool for SHOWTIME, not only increasing consumers' exposure to premium television programs, but also to help drive subscription to the network," said Robert Hayes, Senior Vice President, Showtime Digital Group. "We had a tremendously successful launch for THE TUDORS last year, and we have expanded the reach of the campaign to even more digital platforms this year. This is our most ambitious multiplatform push yet to subscribers and non subscribers and we expect to have a combined reach of over 190 million users," Hayes concluded.

To tap into the blogs, the network partnered with over 200 bloggers including bestweekever.com, BuzzSugar.com, Pink is The New Blog and PopBytes. The network also has launched multiple interactive applications for The Tudors:

-- "Bed, Wed, Behead." A Tudor's themed game was created specifically for Facebook, allowing members to rate their friends.

http://www.facebook.com/pages/The-Tudors/12306525644

-- "The Great Tudors Mystery" humorous video campaign that lets people convince their friends that they are the rightful heir to King Henry VIII's fortune.

http://www.wkts-tv.com/

-- The Tudors Royal Portrait application lets users create, download and share personalized Tudor style portraits as widgets and desktop wallpapers.

http://thetudorsportrait.com/

-- The Tudors Wiki allows fans to fill in the ultimate guide to the characters, episodes, cast and themes from the show.

http://tudorswiki.sho.com/

-- The Tudors countdown widget is an embeddable flash application allowing users to watch the hours, minutes, seconds tick away until the premiere.

http://www.sho.com/site/tudors/downloads.do

THE TUDORS premieres Sunday, March 30 at 9pm ET/PT.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI is also an owner and manager of SUNDANCE CHANNEL(R), a venture of NBC Universal, Robert Redford and SNI. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [march 2008]  
S
M
T
W
T
F
S
      


· TUDORS, THE (SHOWTIME)





[09/01/15 - 09:06 AM]
Alex Morgan, Chris Paul, CC Sabathia, Henrik Lundqvist and Tim Howard to Be Featured in Upcoming Episodes of Disney XD and ESPN Films' "Becoming"
On Sunday, September 13 (7:00 p.m., ET/PT), Disney XD will premiere "Becoming: Alex Morgan," treating audiences to the aspirational story of young American soccer superstar and Olympic gold medalist Alex Morgan.

[09/01/15 - 09:04 AM]
Schedule Changes for New Seasons of "Project Greenlight" and "Doll & Em"
The first episode of the new season of "Project Greenlight" now runs 40 minutes.

[09/01/15 - 09:02 AM]
"SNL" Announces Miley Cyrus, The Weeknd and Demi Lovato as Upcoming Musical Guests
Cyrus is returning for her third time as host and second time as musical guest.

[09/01/15 - 09:01 AM]
The Warrant Is All: "Killjoys" Renewed for Second Season on Syfy
"With exciting space-based action, deep world building, and a standout cast, 'Killjoys' has struck a nerve with viewers and critics alike," said Bill McGoldrick.

[09/01/15 - 09:00 AM]
Syfy Orders Second Season of "Dark Matter" from Prodigy Pictures
"With its mysterious premise and fascinating characters, Dark Matter has built an incredibly loyal, passionate and engaged fan base," said Chris Regina.

[09/01/15 - 09:00 AM]
GSN's Horror-Themed Game "Hellevator" Premieres Wednesday, October 21 at 8 PM ET/PT
The terrifying eight episode genre-bending series from Blumhouse dares contestants to survive a series of challenges from the depths of an abandoned slaughterhouse.

[09/01/15 - 08:37 AM]
"Garbage Time with Katie Nolan" Returns to FOX Sports 1 in September on New Day and Time
Look for new episodes beginning Wednesday, September 9 at Midnight/11:00c.

[09/01/15 - 08:23 AM]
truTV Creates Innovative Marketing and Promotional Activations for First Ever "Impractical Jokers LIVE Punishment Special" Celebrating 100th Episode
truTV will celebrate the landmark episode with a live event in New York City that will feature all four Jokers walking a high-wire five stories above the streets of the South Street Seaport.

[09/01/15 - 08:05 AM]
Donald Trump to Discuss Presidential Campaign on Friday, Sept. 11 Telecast of "The Tonight Show Starring Jimmy Fallon"
Trump, who is currently leading the Republican field in the presidential race, will sit down with Fallon and discuss his campaign and other issues of the day.

[09/01/15 - 08:02 AM]
Grab Some Popcorn, The Remote, And a Seat on the Sofa as Bravo Media's "The People's Couch" Returns Tuesday, October 6 at 10PM ET/PT
The series features recurring families and friends sitting in their living rooms watching the funniest, scariest, and craziest moments on programming across all networks.

[08/31/15 - 05:52 PM]
Kesha to Appear on "Jane the Virgin"
She'll play a rocker who moves next door to Jane and isn't exactly a "baby person" in the second episode this season.

[08/31/15 - 03:11 PM]
The Dome Will Come Down and Its Mysterious Origins Revealed During the Series Finale of "Under the Dome," Thursday, Sept. 10
All three seasons will continue to be available for unlimited streaming to fans and members of Amazon's Prime Video.

[08/31/15 - 02:31 PM]
Video: Only Three Weeks Until the Return of "Gotham: Rise of the Villains"
Check out the latest teases for the new season, premiering Monday, September 21 on FOX.

[08/31/15 - 02:01 PM]
TV Land Announces Second Season Orders for Successful Freshman Comedies "The Jim Gaffigan Show" and "Impastor"
"We're really proud of these shows that represent the new TV Land," said Keith Cox. "They have quality writing and great casts, and we're excited to move on to season two for both."

[08/31/15 - 01:40 PM]
Bravo Media's "Below Deck" Earns Highest-Rated Season Premiere in Series History with 1.6 Million Total Viewers
Bravo further spins the numbers for Tuesday, August 25.