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[03/28/08 - 01:31 PM]
Showtime Launches Unprecedented Multiplatform Campaign for 'The Tudors'
The first episode of the second season will be available through the CBS Audience Network and in addition, can be seen on such sites as Yahoo, Amazon Unbox, NetFlix and MSN.

[via press release from Showtime]

SHOWTIME Launches Unprecedented Multiplatform Campaign for 'THE TUDORS'

NEW YORK, March 28 -- Showtime Networks Inc. announced today that it has released a full episode of THE TUDORS with over 60 multiplatform partners as part of the network's launch campaign of the second season of the series. THE TUDORS premieres on SHOWTIME this Sunday, March 30 at 9pm ET/PT.

The first episode of the second season will be available through the CBS Audience Network and in addition, can be seen on such sites as Yahoo, Amazon Unbox, NetFlix and MSN, television-centric sites such as TV.com and TVGuide.com, video aggregator sites such as YouTube and Veoh, social networking sites such as Gather.com, blogs and on iTunes via podcast. The episode is also available via mobile phones to subscribers of Verizon Wireless on the V CAST platform. SHOWTIME subscribers can also watch the episode on their affiliate website such as Comcast.net, DirecTV.com and Charter.net.

"The strategy to release a full episode on digital platforms has proven to be a very effective tool for SHOWTIME, not only increasing consumers' exposure to premium television programs, but also to help drive subscription to the network," said Robert Hayes, Senior Vice President, Showtime Digital Group. "We had a tremendously successful launch for THE TUDORS last year, and we have expanded the reach of the campaign to even more digital platforms this year. This is our most ambitious multiplatform push yet to subscribers and non subscribers and we expect to have a combined reach of over 190 million users," Hayes concluded.

To tap into the blogs, the network partnered with over 200 bloggers including bestweekever.com, BuzzSugar.com, Pink is The New Blog and PopBytes. The network also has launched multiple interactive applications for The Tudors:

-- "Bed, Wed, Behead." A Tudor's themed game was created specifically for Facebook, allowing members to rate their friends.

http://www.facebook.com/pages/The-Tudors/12306525644

-- "The Great Tudors Mystery" humorous video campaign that lets people convince their friends that they are the rightful heir to King Henry VIII's fortune.

http://www.wkts-tv.com/

-- The Tudors Royal Portrait application lets users create, download and share personalized Tudor style portraits as widgets and desktop wallpapers.

http://thetudorsportrait.com/

-- The Tudors Wiki allows fans to fill in the ultimate guide to the characters, episodes, cast and themes from the show.

http://tudorswiki.sho.com/

-- The Tudors countdown widget is an embeddable flash application allowing users to watch the hours, minutes, seconds tick away until the premiere.

http://www.sho.com/site/tudors/downloads.do

THE TUDORS premieres Sunday, March 30 at 9pm ET/PT.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI is also an owner and manager of SUNDANCE CHANNEL(R), a venture of NBC Universal, Robert Redford and SNI. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





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[03/04/15 - 03:03 PM]
Nickelodeon Renews Two Live-Action Hits "Bella and the Bulldogs" and "The Thundermans"
Year-to-date, "Bella and the Bulldogs" is the number-one show on Nickelodeon with premieres averaging two million total viewers.

[03/04/15 - 01:43 PM]
Taryn Manning, Raymond Cruz, Samantha Droke, Katie Sarife, Pam Grier and Joe Morton Star in the Lifetime(R) Original Movie "Cleveland Abduction" Premiering April 25
The film explores the true story of Michelle Knight, a 21-year-old single mom whose life was irrevocably changed by a chance encounter with an unsuspected criminal.

[03/04/15 - 12:39 PM]
Adventure Junkies Take Off-the-Beaten Path and Brave Nature's Extreme Elements in Animal Planet's "100 Miles from Nowhere"
Beginning Sunday, April 5, weekend adventurer Matt Galland and his adrenaline-fueled best buddies Danny Bryson and Blake Josephson venture to some of the most untouched pockets of the planet where cameras - let alone people - rarely have gone.

[03/04/15 - 11:38 AM]
National Geographic Channel and Acclaimed Actor Kal Penn Explore the Hidden Ways Information, Data and Maps Provide Insight Into the World Around Us... And Our Daily Lives
"The Big Picture with Kal Penn" launches Monday, March 30 at 9:00/8:00c on the network.

[03/04/15 - 11:30 AM]
Starz Releases New, Darker Key Art for Continuation of "Outlander" Season One
The series returns with the remaining eight episodes from season one beginning on Saturday, April 4 at 9:00/8:00c.

[03/04/15 - 11:10 AM]
Eight New Episodes to Be Presented Over Four Days of "Tune in 4 What?!" Programming Event, March 26-29 on Disney Channel
Each episode in the "Tune In 4 What?!" event will be available to verified viewers on WATCH Disney Channel the morning of its premiere.

[03/04/15 - 10:15 AM]
TNT Extends "Cold Justice" with Additional Spring & Summer Episodes, Plus Two New Justice Served Specials Hosted by John Walsh
The show's winter finale is set for March 6, with the spring episodes slated to launch April 10.

[03/04/15 - 10:01 AM]
From Rainn Wilson's Production Company SoulPancake, "Impress Me" Set To Make Exclusive Television Premiere Wednesday, March 18 on Pop
The scripted comedy centers on celebrity impressionists Ross Marquand and Jim Meskimen who are trying to quit doing impressions and transition into serious, dramatic actors.

[03/04/15 - 09:18 AM]
Netflix and Leonardo DiCaprio to Partner on Upcoming Documentary Projects
Netflix and DiCaprio will work together to identify and develop potential fact-based projects, with a particular focus on environmental and conservation themes, including original documentaries and docu-series as well as acquired existing projects.

[03/04/15 - 09:04 AM]
ABC Entertainment and Marvel Television Launch "Marvel's Agents of S.H.I.E.L.D.: Double Agent" on MarvelsDoubleAgent.com, ABC.com and the WATCH ABC App
The five-part original web series follows the actions of a newly hired production assistant who is actually working as a double agent on behalf of an unknown enemy known only as The Mastermind.

[03/04/15 - 09:02 AM]
TV One to Premiere Original Film "Hear No Evil" Starring Jahnee Wallace, Jill Marie Jones, Richard T. Jones and Jackie Long
Russ Parr, from Up To Parr Productions, serves as the Director and Screenwriter.

[03/04/15 - 08:50 AM]
NBC Dominates the Night, "Voice" Delivers Its Second-Most-Watched Tuesday Ever
NBC spins the numbers for Tuesday, March 3.

[03/04/15 - 08:37 AM]
Tuesday's Broadcast Ratings: "The Voice," "Chicago Fire" Claim Top Spots
The latter gets a boost from a two-hour edition of the former.

[03/04/15 - 07:32 AM]
ESPNU Celebrates Its 10th Anniversary Today
ESPNU is ESPN's fifth network, preceded by ESPN, ESPN2, ESPN Classic, and ESPNEWS.

[03/04/15 - 07:31 AM]
ESPN, NHL & NHLPA Reach Agreement for 2016 World Cup
The World Cup will take place at Toronto's Air Canada Centre from September 17 - October 1, 2016 and will culminate with a best-of-three final.