or


[03/28/08 - 01:31 PM]
Showtime Launches Unprecedented Multiplatform Campaign for 'The Tudors'
The first episode of the second season will be available through the CBS Audience Network and in addition, can be seen on such sites as Yahoo, Amazon Unbox, NetFlix and MSN.

[via press release from Showtime]

SHOWTIME Launches Unprecedented Multiplatform Campaign for 'THE TUDORS'

NEW YORK, March 28 -- Showtime Networks Inc. announced today that it has released a full episode of THE TUDORS with over 60 multiplatform partners as part of the network's launch campaign of the second season of the series. THE TUDORS premieres on SHOWTIME this Sunday, March 30 at 9pm ET/PT.

The first episode of the second season will be available through the CBS Audience Network and in addition, can be seen on such sites as Yahoo, Amazon Unbox, NetFlix and MSN, television-centric sites such as TV.com and TVGuide.com, video aggregator sites such as YouTube and Veoh, social networking sites such as Gather.com, blogs and on iTunes via podcast. The episode is also available via mobile phones to subscribers of Verizon Wireless on the V CAST platform. SHOWTIME subscribers can also watch the episode on their affiliate website such as Comcast.net, DirecTV.com and Charter.net.

"The strategy to release a full episode on digital platforms has proven to be a very effective tool for SHOWTIME, not only increasing consumers' exposure to premium television programs, but also to help drive subscription to the network," said Robert Hayes, Senior Vice President, Showtime Digital Group. "We had a tremendously successful launch for THE TUDORS last year, and we have expanded the reach of the campaign to even more digital platforms this year. This is our most ambitious multiplatform push yet to subscribers and non subscribers and we expect to have a combined reach of over 190 million users," Hayes concluded.

To tap into the blogs, the network partnered with over 200 bloggers including bestweekever.com, BuzzSugar.com, Pink is The New Blog and PopBytes. The network also has launched multiple interactive applications for The Tudors:

-- "Bed, Wed, Behead." A Tudor's themed game was created specifically for Facebook, allowing members to rate their friends.

http://www.facebook.com/pages/The-Tudors/12306525644

-- "The Great Tudors Mystery" humorous video campaign that lets people convince their friends that they are the rightful heir to King Henry VIII's fortune.

http://www.wkts-tv.com/

-- The Tudors Royal Portrait application lets users create, download and share personalized Tudor style portraits as widgets and desktop wallpapers.

http://thetudorsportrait.com/

-- The Tudors Wiki allows fans to fill in the ultimate guide to the characters, episodes, cast and themes from the show.

http://tudorswiki.sho.com/

-- The Tudors countdown widget is an embeddable flash application allowing users to watch the hours, minutes, seconds tick away until the premiere.

http://www.sho.com/site/tudors/downloads.do

THE TUDORS premieres Sunday, March 30 at 9pm ET/PT.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI is also an owner and manager of SUNDANCE CHANNEL(R), a venture of NBC Universal, Robert Redford and SNI. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [march 2008]  
S
M
T
W
T
F
S
      


· TUDORS, THE (SHOWTIME)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloƫ Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.

[04/24/15 - 10:08 AM]
Video: "Nightingale" - Tease (HBO Films)
The David Oyelowo-led project premieres Friday, May 29 at 9:00/8:00c on the pay channel.