or


[03/28/08 - 01:31 PM]
Showtime Launches Unprecedented Multiplatform Campaign for 'The Tudors'
The first episode of the second season will be available through the CBS Audience Network and in addition, can be seen on such sites as Yahoo, Amazon Unbox, NetFlix and MSN.

[via press release from Showtime]

SHOWTIME Launches Unprecedented Multiplatform Campaign for 'THE TUDORS'

NEW YORK, March 28 -- Showtime Networks Inc. announced today that it has released a full episode of THE TUDORS with over 60 multiplatform partners as part of the network's launch campaign of the second season of the series. THE TUDORS premieres on SHOWTIME this Sunday, March 30 at 9pm ET/PT.

The first episode of the second season will be available through the CBS Audience Network and in addition, can be seen on such sites as Yahoo, Amazon Unbox, NetFlix and MSN, television-centric sites such as TV.com and TVGuide.com, video aggregator sites such as YouTube and Veoh, social networking sites such as Gather.com, blogs and on iTunes via podcast. The episode is also available via mobile phones to subscribers of Verizon Wireless on the V CAST platform. SHOWTIME subscribers can also watch the episode on their affiliate website such as Comcast.net, DirecTV.com and Charter.net.

"The strategy to release a full episode on digital platforms has proven to be a very effective tool for SHOWTIME, not only increasing consumers' exposure to premium television programs, but also to help drive subscription to the network," said Robert Hayes, Senior Vice President, Showtime Digital Group. "We had a tremendously successful launch for THE TUDORS last year, and we have expanded the reach of the campaign to even more digital platforms this year. This is our most ambitious multiplatform push yet to subscribers and non subscribers and we expect to have a combined reach of over 190 million users," Hayes concluded.

To tap into the blogs, the network partnered with over 200 bloggers including bestweekever.com, BuzzSugar.com, Pink is The New Blog and PopBytes. The network also has launched multiple interactive applications for The Tudors:

-- "Bed, Wed, Behead." A Tudor's themed game was created specifically for Facebook, allowing members to rate their friends.

http://www.facebook.com/pages/The-Tudors/12306525644

-- "The Great Tudors Mystery" humorous video campaign that lets people convince their friends that they are the rightful heir to King Henry VIII's fortune.

http://www.wkts-tv.com/

-- The Tudors Royal Portrait application lets users create, download and share personalized Tudor style portraits as widgets and desktop wallpapers.

http://thetudorsportrait.com/

-- The Tudors Wiki allows fans to fill in the ultimate guide to the characters, episodes, cast and themes from the show.

http://tudorswiki.sho.com/

-- The Tudors countdown widget is an embeddable flash application allowing users to watch the hours, minutes, seconds tick away until the premiere.

http://www.sho.com/site/tudors/downloads.do

THE TUDORS premieres Sunday, March 30 at 9pm ET/PT.

ABOUT SHOWTIME NETWORKS

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI is also an owner and manager of SUNDANCE CHANNEL(R), a venture of NBC Universal, Robert Redford and SNI. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).





  [march 2008]  
S
M
T
W
T
F
S
      


· TUDORS, THE (SHOWTIME)





[12/18/18 - 01:56 PM]
MTV's New Docuseries "Made in Staten Island" Premieres January 14
The coming-of-age series follows eight Staten Islanders as they battle each other, and the odds, to step out from the shadows and change the reputation of the island.

[12/18/18 - 11:09 AM]
Investigation Discovery Puts the "New" in New Year with "ID's Premiere New Year" Special Marathon
The lineup includes series premieres of "Deadly Secrets," "Killing Time," "American Nightmare," and "Hometown Homicide."

[12/18/18 - 11:04 AM]
Conan O'Brien Debuts New 30-Minute Format Show Starting January 22, Ushering in a New Era of Multi-Platform Comedy with Team Coco
"My three-month absence can only mean one thing - radical cosmetic surgery. Tune in January 22nd for a true freak show," added O'Brien.

[12/18/18 - 11:04 AM]
Cooking Channel Showcases the Best Meals on Wheels in New Series "Food Truck Nation"
Chef and food truck aficionado Brad Miller takes viewers on a journey to find the latest and greatest food trucks in the new series.

[12/18/18 - 11:02 AM]
Renowned Actor and Producer George Takei Joins AMC's Anthology Series "The Terror" as Consultant and Series Regular
Additional casting includes Kiki Sukezane, Miki Ishikawa, Shingo Usami and Naoko Mori.

[12/18/18 - 10:09 AM]
VH1's New Series "Grown & Sexy" Premieres Friday, January 4th
The talking-head style series will feature irreverent commentary and sketches from today's top celebrities and comedians.

[12/18/18 - 10:04 AM]
Hulu's 2019 Winter Programming Slate
Newly announced: Patricia Arquette, Joey King, Chloe Sevigny, AnnaSophia Robb and Calum Worthy star in "The Act," premiering Wednesday, March 20.

[12/18/18 - 10:00 AM]
NBC Announces Midseason Premiere Dates for Four Returning and Two New Series
Look for new dramas "The Enemy Within" (Monday, February 25) and "The Village" (Tuesday, March 12) in the coming months.

[12/18/18 - 09:54 AM]
New Season of "Kindred Spirits" Featuring Powerhouse Paranormal Investigators, Amy Bruni and Adam Berry, Premieres on Travel Channel with All-New Haunted Stories
In season three, Bruni and Berry enter America's darkest locations demanding answers to the most chilling, haunted mysteries.

[12/18/18 - 09:01 AM]
A&E Chronicles the Journey of a 28-Year-Old Mother of Two Living with Dissociative Identity Disorder in "Many Sides of Jane"
"Many Sides of Jane" premieres on Tuesday, January 22 at 10:00/9:00c.

[12/18/18 - 09:00 AM]
"Van Helsing" Renewed for Fourth Season by Syfy
Jonathan Walker will serve as showrunner for the new season.

[12/18/18 - 08:57 AM]
Award-Winning Science Channel Series Returns to Shed More Light on the Cosmos - "How the Universe Works" Premiering January 8 at 10PM ET/PT
Science Channel's longest-running and most popular space series is rocketing back after the new year to shed new light on a host of new celestial mysteries.

[12/18/18 - 08:13 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Cruise to Victory
The Peacock easily takes home top honors in total viewers and adults 18-49.

[12/18/18 - 07:41 AM]
Saints-Panthers on ESPN Delivers Second-Best "Monday Night Football" Overnight Rating of the Season and Is Up 40 Percent Year-Over-Year
ESPN spins the numbers for Monday, December 17.

[12/18/18 - 07:00 AM]
"Chilling Adventures of Sabrina" Conjures Up New Episodes
Netflix has ordered 16 more episodes of "Chilling Adventures of Sabrina," which will air in two parts (parts 3 & 4).