or


[03/31/08 - 09:25 AM]
MTV Networks Partners with Mywaves to Launch Its First-Ever Free, Ad-Supported Video on Mobile
Through the agreement, select video clips from VH1, Spike, GameTrailers and additional MTVN brands will be available to mywaves users on the m.mywaves.com mobile website.

[via press release from MTV]

MTV Networks Partners with mywaves to Launch its First-Ever Free, Ad-Supported Video on Mobile

Strategic partnership to bring mobile video content from VH1, Spike, GameTrailers and additional MTVN brands to the fast-growing mywaves audience

NEW YORK and SUNNYVALE, Calif., March 31 -- MTV Networks (MTVN), a unit of Viacom (NYSE: VIA and VIA.B), and mywaves, the largest mobile video destination, today announced a partnership to deliver MTVN's first-ever free, ad-supported video entertainment on mobile phones. Through the agreement, select video clips from VH1, Spike, GameTrailers and additional MTVN brands will be available to mywaves users on the m.mywaves.com mobile website. mywaves and MTVN will collaborate to serve video ads on the mywaves platform, further extending MTVN's advertising sales capabilities in mobile media.

"We're the leading provider of mobile video in the world, and as we look to extend our reach and open up our vast video content libraries even further on handsets, it's crucial that we embrace the ad-supported model," said Alice Kim, Senior Vice President, Digital Distribution and Partner Relations, MTVN. "With mywaves, we're giving our fans the ability to freely interact with our content in a unique, ad-supported environment, while driving viewership back to our core TV channels, Web and mobile properties."

"MTV Networks sets the creative standard for the most popular entertainment with our young mobile audience," said Rajeev Raman, CEO and founder, mywaves. "Combined with our reach, the MTVN mobile programming now available on mywaves, offers fantastic value to consumers and advertisers. Our viewers want to enjoy MTVN entertainment anytime, anywhere and this partnership enables us to reach millions of engaged mobile consumers and lead the industry in developing new advertising based business models."

MTVN will provide frequently updated video clips, allowing mywaves users instant, on-the-go access to the freshest and most up-to-date entertainment. Beginning today, users can access VH1's "On This Day in Music" rock trivia clip. In the next several weeks, mywaves users will gain access to Spike's "30 Seconds of a Hot Chick," and GameTrailers video reviews and trailers. Video content from additional MTVN brands will be made available on mywaves later this year.

The new agreement strengthens MTVN's position as the world's largest provider of diverse programming on-air, online and on mobile spanning nearly every demographic from kids and teens, to young adults, men, boomer and LGBT audiences. MTVN is the leading provider of video on mobile, with more than 80 distribution deals and 40 on-demand and streaming mobile video services worldwide.

About mywaves Inc.

mywaves is the largest mobile video destination for consumers, attracting over 5 million unique visitors monthly to its free mobile video service. Consumers can browse through nearly 400,000 channels of premium videos and have their favorites automatically updated and delivered to their phones. Most users tune in to watch mywaves video weekly with average viewing times of 24 minutes per session. The service works globally across all 3G, EDGE, BREW and EV-DO carriers as well as most video-capable mobile phones, including Palm, Windows Mobile, Symbian and RIM based phones. Headquartered in Sunnyvale, Calif., mywaves is led by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded by venture capital firm, Menlo Ventures. For more information or to sign up for mywaves, go to http://www.mywaves.com or from a mobile browser: http://www.mywaves.com/m.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, LOGO, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





  [march 2008]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/29/16 - 01:47 PM]
Actress Monica Potter Renovates Her Childhood Home in New HGTV Series "Welcome Back Potter"
Premiering on Tuesday, October 11, the series follows Monica, her mom, Nancy, and three outspoken sisters, Jessica, Brigette and Kerry, as they tackle the massive whole-home renovation.

[09/29/16 - 01:10 PM]
ABC Gives Full-Season Orders to "Designated Survivor" and "Speechless"
Nine additional episodes of both series, from Twentieth Century Fox Television and ABC Studios, and The Mark Gordon Company and ABC Studios respectively, have been ordered.

[09/29/16 - 12:01 PM]
Jared Harris Boards AMC's Scripted Anthology "The Terror"
Additional casting includes Ciaran Hinds as Sir John Franklin; Paul Ready as Henry Goodsir; and Adam Nagaitis as Cornelius Hickey.

[09/29/16 - 11:47 AM]
Video: Superhero Fight Club 2.0 Sneak Peek
Check out the heroes of The CW's DC Comics-based TV series.

[09/29/16 - 10:49 AM]
Global Superpowers Stand Off in American Heroes Channel's All-New Series "Cold War Armaggedon"
Premiering Wednesday, October 12, the new eight-part series transports viewers back forty years as the horrors of World War II ended, and a new kind of war began.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 08:30 AM]
Freeform Acquires All Five Seasons of "The Mindy Project" - Series Begins Airing on Monday, October 3
Episodes will also be available on the Freeform App on October 3 and will refresh weekly.

[09/29/16 - 08:00 AM]
Season Three of E!'s Scandalous Scripted Drama Series "The Royals" Premieres Sunday, December 4 at 10PM ET/PT
New faces joining the cast this season include series regular Max Brown, reoccurring guest star Jules Knight and guest star Damian Hurley.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/29/16 - 07:01 AM]
Sandra Oh Set to Guest Star in a Multi-Episode Arc on the Third Season of ABC's "American Crime"
Set in Alamance County, North Carolina, Oh will play Abby Tanaka, a social worker who runs a local shelter dedicated to housing victims of domestic abuse in the face of community indifference.

[09/29/16 - 06:31 AM]
ABC Announces October Slate for the ABC App, Including First Seasons of "The Bachelor" and "The Bachelorette," and Two New ABCd Comedies
The network is also introducing two new ABCd original short-form comedies, "Broken" and "Serious Music."

[09/28/16 - 02:03 PM]
VH1 and Freeform Acquire All Five Seasons of "The Mindy Project" from NBCUniversal's Universal Television
The show will begin airing on both networks in October and episodes will also be available on the VH1 and Freeform apps.

[09/28/16 - 02:02 PM]
Universal Cable Productions Signs Development Deal with Alfred Hitchcock Estate
"Welcome to Hitchcock" is a new original anthology series will focus on a single season-long mystery or crime in the spirit of the classic Hitchcock style and legacy.

[09/28/16 - 02:00 PM]
"You're the Worst" Picked Up for Fourth Season on FXX
"Expertly written, brilliantly acted, 'You're the Worst' continues to be hilarious and excellent," said Eric Schrier.

[09/28/16 - 01:03 PM]
Bravo Media Serves Up a Double Dose of Sass as "The Real Housewives of Atlanta" and "Married to Medicine" Return on Sunday, November 6
Cynthia Bailey, Kandi Burruss, Kenya Moore, Phaedra Parks, Porsha Williams and Shereè Whitfield are all due back on the former series.