or


[03/31/08 - 09:25 AM]
MTV Networks Partners with Mywaves to Launch Its First-Ever Free, Ad-Supported Video on Mobile
Through the agreement, select video clips from VH1, Spike, GameTrailers and additional MTVN brands will be available to mywaves users on the m.mywaves.com mobile website.

[via press release from MTV]

MTV Networks Partners with mywaves to Launch its First-Ever Free, Ad-Supported Video on Mobile

Strategic partnership to bring mobile video content from VH1, Spike, GameTrailers and additional MTVN brands to the fast-growing mywaves audience

NEW YORK and SUNNYVALE, Calif., March 31 -- MTV Networks (MTVN), a unit of Viacom (NYSE: VIA and VIA.B), and mywaves, the largest mobile video destination, today announced a partnership to deliver MTVN's first-ever free, ad-supported video entertainment on mobile phones. Through the agreement, select video clips from VH1, Spike, GameTrailers and additional MTVN brands will be available to mywaves users on the m.mywaves.com mobile website. mywaves and MTVN will collaborate to serve video ads on the mywaves platform, further extending MTVN's advertising sales capabilities in mobile media.

"We're the leading provider of mobile video in the world, and as we look to extend our reach and open up our vast video content libraries even further on handsets, it's crucial that we embrace the ad-supported model," said Alice Kim, Senior Vice President, Digital Distribution and Partner Relations, MTVN. "With mywaves, we're giving our fans the ability to freely interact with our content in a unique, ad-supported environment, while driving viewership back to our core TV channels, Web and mobile properties."

"MTV Networks sets the creative standard for the most popular entertainment with our young mobile audience," said Rajeev Raman, CEO and founder, mywaves. "Combined with our reach, the MTVN mobile programming now available on mywaves, offers fantastic value to consumers and advertisers. Our viewers want to enjoy MTVN entertainment anytime, anywhere and this partnership enables us to reach millions of engaged mobile consumers and lead the industry in developing new advertising based business models."

MTVN will provide frequently updated video clips, allowing mywaves users instant, on-the-go access to the freshest and most up-to-date entertainment. Beginning today, users can access VH1's "On This Day in Music" rock trivia clip. In the next several weeks, mywaves users will gain access to Spike's "30 Seconds of a Hot Chick," and GameTrailers video reviews and trailers. Video content from additional MTVN brands will be made available on mywaves later this year.

The new agreement strengthens MTVN's position as the world's largest provider of diverse programming on-air, online and on mobile spanning nearly every demographic from kids and teens, to young adults, men, boomer and LGBT audiences. MTVN is the leading provider of video on mobile, with more than 80 distribution deals and 40 on-demand and streaming mobile video services worldwide.

About mywaves Inc.

mywaves is the largest mobile video destination for consumers, attracting over 5 million unique visitors monthly to its free mobile video service. Consumers can browse through nearly 400,000 channels of premium videos and have their favorites automatically updated and delivered to their phones. Most users tune in to watch mywaves video weekly with average viewing times of 24 minutes per session. The service works globally across all 3G, EDGE, BREW and EV-DO carriers as well as most video-capable mobile phones, including Palm, Windows Mobile, Symbian and RIM based phones. Headquartered in Sunnyvale, Calif., mywaves is led by a team from Yahoo!, Napster, Danger, Palm and TiVo. The company is funded by venture capital firm, Menlo Ventures. For more information or to sign up for mywaves, go to http://www.mywaves.com or from a mobile browser: http://www.mywaves.com/m.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, LOGO, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





  [march 2008]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/20/17 - 03:55 PM]
Video: Bright - Official Trailer - Netflix
From the director of Suicide Squad and End of Watch, David Ayer, comes a new action-packed film starring Will Smith, Joel Edgerton and Noomi Rapace.

[07/20/17 - 03:02 PM]
Video: First Look at "Stan Against Evil" Season 2 Unveiled at Comic-Con International: San Diego
Season 2 premieres Wednesday, November 1 at 10:00/9:00c on IFC.

[07/20/17 - 01:45 PM]
Sarah Hyland Revealed to Be a Surprising New Form of the Seelie Queen, and Fan Favorite Alisha Wainwright Upped to Series Regular for Season Three in Freeform's Hit Original Series "Shadowhunters"
Along with revealing who Sarah Hyland is playing, an exclusive first look at her portrayal of the Seelie Queen was shown during the panel.

[07/20/17 - 01:00 PM]
Discovery's "First in Human," Narrated by Jim Parsons, Begins Airing August 10
The project is a three-part, six-hour medical documentary series taking viewers inside the crucial beginning phase of scientific research.

[07/20/17 - 12:26 PM]
One Crime, Three Lives Forever Changed: Investigation Discovery's New Series "Shattered" Reveals the Effects of Murder on Those Left Behind
The series launches Wednesday, August 23 at 10:00/9:00c on the cable channel.

[07/20/17 - 12:25 PM]
A+E Networks to Release New Short-Form Series "Chloe Does It!" - Stars Chloe Lukasiak from Lifetime's "Dance Moms"
Two episodes of "Chloe Does It!" will premiere each week on Lifetime's YouTube channel beginning Monday, July 24.

[07/20/17 - 12:13 PM]
Video: Stan Lee: The Man, the Myth, the Marvel Hero - Featurette - Netflix
Stan Lee's ode to New York City and the power, beauty, relevance and human narratives behind Marvel's heroes.

[07/20/17 - 11:43 AM]
Video: "Voltron" - Season 3 Teaser - Netflix
All-new episodes of "Voltron: Legendary Defender" come to Netflix on Friday, August 4.

[07/20/17 - 11:15 AM]
A&E Network Sets Season Two Premiere Date for "Leah Remini: Scientology and the Aftermath"
The series, nominated for the 2017 Emmy Award for Outstanding Informational Series or Special, returns Tuesday, August 15 at 9:00/8:00c.

[07/20/17 - 10:08 AM]
HBO Shares First Look Photo for HBO Films' "Fahrenheit 451"
Michael Shannon and Michael B. Jordan star in the project, based on Ray Bradbury's classic dystopian novel which depicts a future where media is an opiate, history is outlawed and "firemen" burn books.

[07/20/17 - 10:02 AM]
TLC Takes a Closer Look Into Jackie Evancho & Family in Hour-Long Special "Growing Up Evancho"
The special premieres Wednesday, August 9 at 10:00/9:00c on the cable channel.

[07/20/17 - 09:21 AM]
FMI Partners with Amazon US for "Picnic at Hanging Rock"
The epic new series, starring Natalie Dormer as English headmistress Mrs. Hester Appleyard, is a re-imagining of Joan Lindsay's timeless Australian novel.

[07/20/17 - 09:05 AM]
Hulu's Fall 2017 Programming Slate
The streaming service reveals premiere dates for "The Mindy Project," "Chance," "I Love You, America," "Freakish," "Future Man," "Marvel's Runaways," "East Los High," "Shut Eye" and more!

[07/20/17 - 08:30 AM]
E! Hits All the Right Notes with New Series "The Platinum Life"
Set to premiere this fall, the series follows an elite group of music's most savvy women and their significant others as they live their first-class lifestyles.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.