or


[04/02/08 - 03:51 PM]
Endemol USA Acquires Controlling Share of 51 Minds Entertainment
"Our intention is to stay on course and continue to provide more hit programming for VH1 while simultaneously expanding to Network Television and new media outlets," said 51 Minds partner Cris Abrego.

[via press release from Endemol USA]

Endemol USA Acquires Controlling Share of 51 Minds Entertainment

LOS ANGELES -- Endemol USA, a subsidiary of the Endemol Group, a global leader in entertainment, today announced the acquisition of 51 Minds Entertainment, an independent production company renowned for some of the most provocative programming on air, including "Flavor of Love," "I Love New York" and "The Surreal Life."

The acquisition boosts Endemol USA's leadership in non-scripted programming and enriches Endemol's catalogue with 51 Minds Entertainment's valuable library of formats and ready-made shows.

51 Minds Entertainment was created by bringing together Cris Abrego's 51 Pictures and Mark Cronin's Mindless Entertainment. The company's programming has helped catapult VH1 to a top ten cable network having delivered 20 series representing 11 different hit franchises that are the network's highest rated originals. 51 Minds Entertainment continues delivering hit after hit, giving VH1 its biggest audiences ever.

In addition to traditional broadcast ratings success, 51 Minds Entertainments' programs have also helped foster growth in VH1's digital and VOD platforms. The company's digital content is a major driver for VH1.com, at one point making up over 85% of the site's streams and two-thirds of VOD orders.

"Cris and I are excited about joining forces with Endemol," stated 51 Minds Entertainment principal Mark Cronin. "They are a powerful player in formatted Network Television and have the ability to exploit their programming on a global scale. Their expertise and resources will help expand our reach and take our company to the next level."

"Our intention is to stay on course and continue to provide more hit programming for VH1 while simultaneously expanding to Network Television and new media outlets," added 51 Minds Entertainment principal Cris Abrego. "We will maintain our independent profile while taking advantage of our new international access."

"51 Minds is a very unique company which has demonstrated the rare ability to consistently deliver a high volume of hit shows," said Endemol USA President and CEO David Goldberg. "51 Minds has made a name for itself by developing the kind of pioneering content that Endemol has built its reputation on. The acquisition of 51 Minds infuses the Endemol Group with fresh content, expands the library and significantly increases our US market share. I look forward with great enthusiasm to working with Cris, Mark and the 51 Minds team as we search for new ways to expand their already impressive business."

Ron Milkes, SVP of Corporate Development Endemol USA, added: "This is an excellent acquisition for Endemol USA, both in terms of expanding Endemol USA's position in reality television programming, as well as helping Endemol USA's continued expansion into the creation of digital and advertiser funded content."

51 Minds Entertainment currently employs more than 200 people. Following Endemol's acquisition, 51 Minds Entertainment will continue to operate out of its offices in Los Angeles as an independent studio within Endemol USA.

ABOUT ENDEMOL

Endemol is a global leader in entertainment. The company produces premium content for the world's major broadcasters and digital media platforms, creating entertainment that plays across TV, online and mobile.

Endemol comprises an international network of companies that spans over 20 countries on five continents including the USA, the UK, Spain, Italy, France, Germany and the Netherlands, as well as Latin America, India, South Africa and Australia.

The company's creative teams around the world are continuously developing new entertainment properties that are shared across the Endemol network. Endemol currently has a growing library of over 1000 titles covering all genres.

Endemol is owned by a consortium consisting of Goldman Sachs Capital Partners, Mediaset Group and Cyrte Group. For more information, please visit www.endemol.com.

ABOUT 51 MINDS ENTERTAINMENT

51 Minds Entertainment was forged by bringing together the producing team of Cris Abrego (51 Pictures) and Mark Cronin (Mindless Entertainment). In 2003 the young team brought its first show, The Surreal Life, to The WB line-up, seeking a fusion between the reality genre and fame.

The 51 Minds brand and their style of celebreality quickly gained notoriety. To date, the team has produced such celebreality ratings hits as My Fair Brady, The Surreal Life, Rock of Love and the successful Flavor of Love franchise.

Having produced over 10 celebreality series in the last 4 years, the team continues to produce shows that provide the hilarious and ridiculous antics that made the 51 Minds brand of entertainment successful.





  [april 2008]  
S
M
T
W
T
F
S
  


· FLAVOR OF LOVE (VH1)
· I LOVE NEW YORK (VH1)
· SURREAL LIFE, THE (VH1)





[08/30/16 - 02:25 PM]
Freeform Shines Across Multiple Digital Platforms During Summer 2016
Freeform spins the numbers for the summer to date.

[08/30/16 - 02:02 PM]
Hallmark Channel's First Annual "Summer Nights" Programming Event Finishes Strong
The Hallmark Channel spins the numbers for the weeks of July 23-August 28.

[08/30/16 - 01:43 PM]
Viceland Adds New Late Night Show "Desus & Mero" Among Others, Renews "Huang's World" and "States of Undress"
The new show promises to be a fresh take on the day's events, the culture at large and day-to-day life... all through the eyes of two friends born and raised in the Bronx.

[08/30/16 - 12:16 PM]
Video: Showtime(R) Releases Official Trailer and New Poster Art for "Shameless" Season Seven
The seventh season picks up a month after last season's finale, with the Gallaghers ready for another sizzling summer on the South Side of Chicago.

[08/30/16 - 11:42 AM]
DIY Network Renews "Stone House Revival" Starring Expert Carpenter Jeff Devlin
More than 2.1 million viewers tuned in to the first season of the series.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.

[08/30/16 - 10:01 AM]
Kevin James Hosts "CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, to Be Broadcast Monday, Sept. 12
In addition, the special will be available on demand across multiple platforms through mid-October, providing viewers with convenient anytime access to information about the network's new fall lineup.

[08/30/16 - 09:32 AM]
Video: #LoweRoast Preview Clip - Pete Davidson Goes After Peyton Manning
Pete Davidson loves famed quarterback Peyton Manning, but he also has some observations about the size of his head.

[08/30/16 - 09:05 AM]
Spike TV's "Lip Sync Battle" Coming to Carnival Cruise Line
Lip Sync Battle Carnival is an authentic recreation of the popular show where contestants can live out their music-star fantasies, facing off in a head-to-head competition to create the most unforgettable lip sync performances to iconic and popular songs.

[08/30/16 - 08:30 AM]
Disney Channel to Premiere "Disney's The Lodge," A Music-Filled Mystery/Drama Filmed in Northern Ireland
"The Lodge" includes nine original songs integral to the story's central kid-empowering theme of "believe in yourself."

[08/30/16 - 07:23 AM]
It Is All Chills & Thrills on a New Season of "Halloween Wars"
Six teams composed of a pumpkin carving expert, cake artist and sugar artist will battle it out as they create Halloween-themed edible displays that are so ghostly good, it's frightening!

[08/30/16 - 06:40 AM]
"Bound in a Box: The True Story of Colleen Stan" - One-Hour Special Airs Saturday, September 10 at 5/4c on Investigation Discovery
The special tells the story of Colleen Stan, who was 20 years old in 1977 when she was kidnapped and imprisoned in a coffin-sized box for up to 23 hours a day for seven years.

[08/30/16 - 06:01 AM]
ABC Announces This Season's "Dancing with the Stars" Celebrity Cast Live on "Good Morning America"
This season's lineup of celebrity dancers includes two Gold medal-winning U.S. Olympians, a multi Grammy award-winning musician, a star of one of the most iconic television programs ever, one of the greatest wide receivers of all time, and the former governor of Texas, to name just a few.

[08/29/16 - 02:28 PM]
NBC's "The New Celebrity Apprentice," "Grimm" and "Emerald City" Receive January Debut Dates
"Grimm" will begin its sixth and final season on Friday, January 6 at 8:00/7:00c.