or


[04/23/08 - 08:49 AM]
Oxygen Rebrands Network Oxygen: Live Out Loud
The network also unveiled Oxygen Everywhere, "a multiplatform strategy that puts the network in front of its young, female audience - everywhere they are."

[via press release from Oxygen]

OXYGEN REBRANDS NETWORK OXYGEN: LIVE OUT LOUD

NETWORK DEFINES AUDIENCE TARGET: GENERATION O

Oxygen Launches Multiplatform Content Strategy: Oxygen Everywhere

NEW YORK � April 23, 2008 - Oxygen, the fastest growing cable network among adults (18-49) reveals a revamped brand, including a new logo and new tagline which will roll out across all platforms in June 2008. The network developed this approach by defining and targeting its distinct audience � young trenders who consume heavily and influence others' spending pattern. The network has dubbed this audience "Generation O" -- trenders, spenders and recommenders.

The network also unveils Oxygen Everywhere, a multiplatform strategy that puts the network in front of its young, female audience � everywhere they are. The announcements were made by Lauren Zalaznick, President of Bravo Media and Oxygen Media and Jason Klarman, General Manager, Oxygen.

"When NBCU acquired Oxygen last year, our goal was simple: we needed to add value and momentum to the company's cable portfolio," said Zalaznick. "By defining the Oxygen audience, launching the new brand and tagline and building out our Oxygen Everywhere strategy, we are now well positioned to bring meaningful value to our advertisers and to the company."

"Generation O"

"Generation O" targets the 18-49 demographic while hyper focusing on women 18-34. That viewership has made Oxygen the fastest growing cable network in 2007 with eleven consecutive quarters of year-over-year growth in primetime, culminating in its best quarter ever in first quarter 2008.

To familiarize Madison Avenue with these findings, on May 5 the network will launch a national, multiplatform advertising campaign focusing on "Generation O." The campaign will appear in national trade magazines and websites as well as in outdoor advertising. The network, which also acquired the URL GenerationO.net, will go guerilla and bring the "Generation O" message to the advertising agencies themselves.

"Oxygen's young, trend obsessed audience is incredibly valuable to advertisers," said Jason Klarman, General Manager of Oxygen. "They want the latest of everything, are willing to pay for it and they love to spread the word."

The network undertook a comprehensive study of its audience and found three distinct qualities which defined the typical Oxygen viewer � trenders, spenders and recommenders. The "trenders" are the first among their friends to embrace, fashion, fads and technology. They over-index as followers of the latest trends and fashions, are among the first of their friends to try new tech products and are ahead of the curve on trying new products and services.

The "spenders" are willing to spend money to look good, feel good and have fun. Compared to all cable, Oxygen is the fourth highest ranked network in reaching "trenders" and "spenders."

The "recommenders" love to spread the word, influencing the purchasing decisions of their friends, family members and colleagues. Compared to all cable, Oxygen ranks #3 in reaching this desirable audience.

The network scored impressive gains among these young women in 2007; Primetime impressions for W18-34 increased 34% over 2006. Additional primetime increases were seen for all key demographics including a 23% increase among P18-49 and 27% growth with W18-49.

REBRAND: LIVE OUT LOUD

The network is introducing a new logo and a new tagline geared toward "Generation O." The new logo re-imagines the O, with the word Oxygen breaking through the border. The re-brand will showcase the bright, energetic and off-kilter yellow "O" as a space where exciting, unconventional, entertaining things happen � a window into the world of what viewers will see on the network.

The new tagline, Live Out Loud, will appear in conjunction with the logo on programming, digital assets, advertising campaigns and marketing materials. The line was developed for women who like to look good, feel good and have fun living life on their own terms; women who like to "live out loud." The tagline telescopes the sentiment of both the Oxygen network and the audience.

OXYGEN EVERYWHERE

Oxygen will leverage its hit series on every platform and in every location, reaching its target "Generation O" audience everywhere they are. Coinciding with the re-brand, Oxygen will re-launch its website, Oxygen.com this coming June.

The initiative will build on the success of Oxygen.com � which saw a spectacular 120% growth in video streams and a 228% increase in page views in 2008. The site will have the new brand look with more editorial content, richer microsites, a bigger gaming experience and more cross-site partnerships with other NBCU properties including BravoTV.com and iVillage.

Additionally, the network will launch a new video player, o2.oxygen.com where viewers can watch exclusive Oxygen video including outtakes, webisodes and extras. Oxygen will also launch its first ever "Oxygen's Sixth Act", an original scene from every original series only available on digital and wireless.

"Generation O" is already accustomed to getting Oxygen content when they want it. The network's successful on-demand service -- currently available in more than 25 million homes -- features hit shows, original movies, specials and Oxygen Air Karaoke.

To further its "everywhere" strategy, "Generation O" also will have access to Oxygen's first WAP site at wap.oxygen.com where users can engage with Oxygen content on their mobile phones.

Through a partnership with "NBC Everywhere," Oxygen's "everywhere" strategy also will extend to colleges � where content will appear on screens on 186 campuses nationwide reaching 2.2 million students every week.

And New York City taxi cab riders will have access to Oxygen content that reaches over five million riders a month, also via "NBC Everywhere."

About Oxygen:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 73 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."





  [april 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/15/25 - 02:06 PM]
Viewership for 2025 T-Mobile Home Run Derby Exclusively on ESPN Platforms Up Five Percent From Last Year
An average audience of 5,729,000 viewers watched the event, compared to 5,451,000 viewers in 2024.

[07/15/25 - 01:04 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" posted Total Viewer gains both week to week and year to year.

[07/15/25 - 12:31 PM]
ESPN and ABC Present AT&T WNBA All-Star 2025, July 18-19
Saturday's All-Star Game will feature many of the league's biggest stars, including Captains Caitlin Clark and Napheesa Collier as well as Aliyah Boston, Paige Bueckers, Sabrina Ionescu, Kelsey Mitchell, Kelsey Plum, Angel Reese, Breanna Stewart and A'ja Wilson.

[07/15/25 - 12:05 PM]
The Walt Disney Company Earns 137 Emmy Award Nominations
Disney's FX garnered 35 nominations, of which five are for Outstanding Program - Comedy Series (two), Limited Series, Documentary Series and Unstructured Reality Series.

[07/15/25 - 12:01 PM]
Netflix Top 10 Week of July 7: "KPop Demon Hunters" Spends Another Golden Week at No. 1 in This Week's Top 10
"The Sandman's" second season entered the Top 10 in 89 countries last week, while claiming the No. 1 spot in English TV with 5.9 million views.

[07/15/25 - 11:46 AM]
NBCUniversal Receives 72 Emmy Award Nominations, Including a Record-Setting 31 Nominations for the "Saturday Night Live" Franchise As It Extends Its Lead As Most Nominated Show Ever
Universal Studio Group (USG) garnered 56 nominations, including 15 for the critically acclaimed "Hacks," which earned noms for Outstanding Comedy Series and Jean Smart for Lead Actress in a Comedy Series.

[07/15/25 - 11:35 AM]
The Search for America's Ultimate Physique Is on with "Physical 100 USA"
In the original Korean series, elite athletes, bodybuilders, and military professionals face off in grueling quests that test raw strength and endurance.

[07/15/25 - 11:00 AM]
Video: We TV and ALLBLK Release Trailer and Key Art for the Hit Music Competition Series "Deb's House"
The series is set to premiere Friday, August 22 at 9:30pm ET exclusively on We TV and streaming on ALLBLK and AMC+.

[07/15/25 - 10:29 AM]
Lionsgate Scores Record 23 Emmy Nominations for the Acclaimed Seth Rogen/Evan Goldberg Comedy Series "The Studio" on Apple TV+
Lionsgate's hit series "The Rookie" on ABC also earned two Emmy nominations, bringing the Company's total to 25 Emmy nominations.

[07/15/25 - 10:14 AM]
Warner Bros. TV Group Tops All Studios with 60 Emmy Nominations
This includes an Outstanding Drama Series nomination for Warner Bros. Television's "The Pitt," Comedy Series nods for WBTV's "Abbott Elementary" and "Shrinking," and Limited/Anthology Series honors for WBTV's "The Penguin."

[07/15/25 - 09:38 AM]
HBO Max Receives the Most Emmy Nominations with 142 Nods, Setting a New Record for the Platform
"These Emmy nominations highlight the exceptional craftsmanship and storytelling that define HBO Max," said Casey Bloys, Chairman & CEO, HBO & HBO Max Content.

[07/15/25 - 09:04 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Dallas Wings vs Indiana Fever Averaged 2.1 Million Viewers, Up 69% from Last Year's ABC Average
Said audience peaked with 2.5 million viewers.

[07/15/25 - 09:01 AM]
Video: "Red Eye" - Season 1 Official Trailer - Hulu
A red eye flight from London to Beijing becomes a thrilling journey after Dr. Matthew Nolan (Richard Armitage) is arrested and accused of murdering a woman.

[07/15/25 - 09:00 AM]
77th Emmy Awards Complete Nominations List
"Andor," "The Diplomat," "The Last of Us," "Paradise," "The Pitt," "Severance," "Slow Horses," and "The White Lotus" will compete for Outstanding Drama Series.

[07/15/25 - 07:15 AM]
Video: Official Trailer Released for New Adult Swim Stop-Motion Series "Women Wearing Shoulder Pads"
Created by Gonzalo Cordova and produced in partnership with Mexico City-based studio Cinema Fantasma, the stop-motion series follows Marioneta, a proud wealthy Spaniard living in 1980s Quito, Ecuador.