[04/29/08 - 11:22 AM]
Lifetime Television Sizzles in April with Double-Digit Gains Among W18-49 and W25-54
Plus: Jodi Picoult's "The Tenth Circle," starring Kelly Preston and Ron Eldard, will premiere Saturday, June 28.

[via press release from Lifetime]

Lifetime Television Sizzles in April With Double-Digit Gains Among W18-49 and W25-54, Powered by 'The Memory Keeper's Daughter,' Network's Most-Watched Original Movie in Thirteen Years

Led by 60 Percent Surge in Prime, Lifetime Movie Network Registers Longest Streak in History With Eighth Straight Month of Ratings Growth

NEW YORK, April 29 -- Continuing their year-long momentum, Lifetime Television and Lifetime Movie Network rode the performance of record-setting original movies to robust double-digit ratings gains in April.

For the second consecutive month, Lifetime soared 14 percent in prime among W18-49 ratings, while also rising 13 percent in W25-54 ratings and nine percent in household ratings. These increases were fueled by the "The Memory Keeper's Daughter," the network's most-watched original movie in 13 years. During its Saturday, April 12, premiere, "The Memory Keeper's Daughter" averaged 5.8 million viewers and 4.5 million women, ranking as the week's #1 basic cable program.

The Lifetime Original Movie starred Dermot Mulroney, Emily Watson and Gretchen Mol in an adaptation of Kim Edwards' novel -- which zoomed up to #1 on The New York Times trade paperback best-seller list after the movie aired on Lifetime.

Jodi Picoult's powerful best-selling novel, "The Tenth Circle," will be the next Lifetime Original Movie adaptation. Starring Kelly Preston and Ron Eldard, the movie will premiere Saturday, June 28, at 9PM (ET/PT).

In April, Lifetime Movie Network's prime households leaped 60 percent and total day jumped 25 percent, marking the eighth straight month of ratings increases, its longest streak ever. The network also rose 33 percent in prime among W18-49 and 25 percent among W25-54.

Lifetime Movie Network's ratings were powered by the second part of its first-ever original miniseries "The Capture of the Green River Killer," the most-watched program in the channel's 10-year history, which averaged a 2.8 household rating and 2.4 million total viewers during its telecast on Monday, March 31 (included in the April ratings month).

Part One of "The Capture of the Green River Killer" aired on Sunday, March 30, and posted a 2.5 household rating, and was factored in the March monthly ratings.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

  [april 2008]  


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