[01/22/09 - 10:06 AM]
Spike TV Teams Up with NFL Legend Michael Irvin to Give an NFL Hopeful a Shot at Making the Dallas Cowboys Roster
"This is a groundbreaking opportunity for football players and football fans," said Irvin.

[via press release from Spike TV]

Spike TV Teams Up with NFL Legend Michael Irvin to Give an NFL Hopeful a Shot at Making the Dallas Cowboys Roster

Network Announces New Reality Series Produced By 3 Ball Productions

NEW YORK, Jan. 22 -- NFL Hall of Famer and Dallas Cowboy icon Michael Irvin has teamed up with 3 Ball Productions, the successful reality television company, to develop an original Spike TV series. This untitled Michael Irvin/Dallas Cowboys project was created by Irvin and his production company, Playmaker Productions, and features twelve amateur hopefuls who will move to Dallas and compete against one another to earn a shot at a coveted spot in Dallas Cowboy training camp next summer and potentially a spot on the team.

This untitled Michael Irvin/Dallas Cowboys project will premiere in the spring of 2009 and will feature Irvin as on-air talent, keeping a watchful eye over the contestants and helping to mold them into champions as they are put through rigorous competition. The twelve football neophytes, six wide receivers and six defensive backs, will be broken into two teams, overseen by notable former Cowboy coaches and players. Guest judges will appear along the way, including other former players, coaches, media personalities and Dallas Cowboys owner Jerry Jones.

"This is one of the biggest ideas we have heard and speaks straight to one of our viewers' favorite sports, football," said SVP original series Sharon Levy. "Michael's passion and 3 Ball's storytelling ability is sure to make this one of our biggest shows ever."

"This is a groundbreaking opportunity for football players and football fans," said Irvin. "The unique element is that these men will actually be competing for a training camp roster spot in an NFL camp. There is so much great undiscovered football talent out there, guys that may have missed their shot for one reason or another. This is about hope and a shot at greatness," furthered Irvin.

"Sports are all about passion and to tell the true story of someone overcoming the odds to achieve a lifelong dream is reality television at its best," said executive producer Todd Nelson.

Todd Nelson and JD Roth of 3 Ball Productions serve as executive producers. Sharon Levy and Tim Duffy are executives in charge of production for Spike TV.

Spike TV is available in 97.7 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. Spike TV's Internet address is www.spike.com.

  [january 2009]  


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