HELP SOLVE THE MYSTERY OF THE DOLLHOUSE WITH THE INTERACTIVE ONLINE DRAMA "DOLLPLAY" AT FOX.COM/DOLLHOUSE

Only Web Audiences Can Free Woman Trapped in the Dollhouse

Game enthusiasts and Joss Whedon fans alike need not wait for the series premiere of the highly anticipated new drama DOLLHOUSE Friday, Feb. 13 (9:01-10:00 PM ET/PT) on FOX to begin to unravel the show's mythology. "Dollplay," an innovative and unique online participation drama invites Whedonites, crime buffs and FOX fans to solve an intriguing mystery now unfolding at fox.com/dollhouse and rprimelab.com.

DOLLHOUSE stars Eliza Dushku as ECHO, a member of a highly illegal and underground group of individuals ("Actives") who have had their personalities wiped clean so they can be imprinted with any number of new personas. Hired by the wealthy, powerful and connected, the Actives don't just perform their hired roles, they wholly become � with mind, personality and physiology � whomever the client wants or needs them to be. Whether imprinted to be a lover, an assassin, a corporate negotiator or a best friend, the Actives know no other life than the specific engagements they are in at that time. After each engagement, Echo returns to the mysterious Dollhouse where her thoughts, feelings, experiences and knowledge are erased. Or are they?

In the groundbreaking new online participation drama "Dollplay," a young woman named Hazel Rose is trapped in a locked mobile laboratory. Her link to the outside world is through the online audience, who are her only hope to escape confinement and help her find out more about her mother, a researcher somehow linked to the Dollhouse. Through Hazel's video blog of real-time captivity, fans are encouraged to post clips, view other fan video responses and offer Hazel advice. In return, Hazel will respond to the audience, challenging them to help her uncover clues and discover secrets about the Dollhouse's early defining days. Meanwhile, Hazel will use the Dollhouse's imprint machine to dangerously mind-wipe and download herself with a number of new and different personas to help her piece together her mother's sordid history.

With only three weeks, beginning today, to solve the mystery and escape from the laboratory, time is running out for Hazel. Visit rprimelab.com or fox.com/dollhouse today to help Hazel before it's too late.

DOLLHOUSE is a 20th Century Fox Television and Mutant Enemy Inc. production and was created by Joss Whedon. Whedon also directed the premiere episode and serves as executive producer and writer. Liz Craft and Sarah Fain are co-executive producers.

Behind "Dollplay" is The company P, a radical production outfit from Sweden that coined the term "participation drama." They won an Emmy Award in 2008 for Outstanding Interactive TV Service.