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[02/17/09 - 02:26 PM]
Soapnet and Loehmann's Are Teaming Up to Help Put You on the Best Dressed List with "Soapnet's and Loehmann's 'Being Erica' Wardrobe Do-Over Sweepstakes"
One grand prize winner will receive a $2,000 Loehmann's shopping spree.

[via press release from SOAPnet]

SOAPNET AND LOEHMANN'S ARE TEAMING UP TO HELP PUT YOU ON THE BEST DRESSED LIST WITH "SOAPNET'S AND LOEHMANN'S 'BEING ERICA' WARDROBE DO-OVER SWEEPSTAKES"

Grand Prize Winner Will Receive A $2,000 Loehmann's Shopping Spree and First Prize Winners Will Receive a $100 Loehmann's Gift Card

Sweepstakes Will Support SOAPnet's New Scripted Drama "Being Erica," Premiering Thursday, February 19 at 10:00 PM ET/PT

SOAPnet will join with Loehmann's, a national, upscale, off-price retailer of apparel, shoes and accessories, to present "SOAPnet and Loehmann's 'Being Erica' Wardrobe Do-Over Sweepstakes." The promotion, which runs February 17 � March 17, will support SOAPnet's new scripted series, "Being Erica," premiering Thursday, February 19, 2009 at 10:00 p.m. ET/PT. As with the series' character, Erica Strange, who goes back into her past to do things over, viewers will have a chance do over their closets, get rid of outdated clothes and accessories and refresh their wardrobes!

Starting February 17, viewers can log onto www.soapnet.com or enter at any one of Loehmann's 64 store locations to win the "'Being Erica' Wardrobe Do-Over Sweepstakes." One Grand Prize winner will receive a $2,000 Loehmann's shopping spree. Additionally, five first prize winners will each receive a $100 Loehmann's Gift Card. Details and rules can be found at www.soapnet.com and at Loehmann's store locations across the country or via www.loehmanns.com.

We all have regrets, we've all made mistakes. Imagine if you could actually go back in time and correct them? Erica Strange can. "Being Erica" delves into the quirky life of Erica Strange, a highly educated and underachieving single woman who struggles to understand why her life is heading nowhere. She's made years of bad decisions and has a list of regrets. As a result, her life is at a standstill. Enter Dr. Tom, a mysterious man who is part therapist and part rogue. In each episode, Dr. Tom launches Erica back in time to a specific regret from her past, giving her the opportunity to re-live and even alter her past choices in the hopes of changing her present. The show stars newcomer Erin Karpluk (Erica), Michael Riley (Dr. Tom) and Tyron Leitso (Ethan.)

Since 1921, Loehmann's, a leading upscale, off-price apparel retailer, has offered name brand designer fashions at prices 30% - 65% below department stores prices. Headquartered in Bronx, New York, and privately held, Loehmann's operates 64 stores in 16 states across the country. For more information, visit www.loehmanns.com.

From daytime and primetime dramas, to reality shows and movies, SOAPnet owns the world character-driven soapy drama. The network features same-day episodes of popular daytime dramas including "All My Children," "Days of our Lives," "One Life to Live," "General Hospital," and "The Young and the Restless;" favorite primetime series "The O.C.," "One Tree Hill" and "Beverly Hills 90210;" and original programs including "Greg Behrendt's Wake Up Call," "Being Erica," "MVP," and "General Hospital: Night Shift." Wrapped in a 24-hour environment, SOAPnet is the one destination for stories focused on real emotions and revealing truths about intriguing, yet flawed characters.





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· BEING ERICA (SOAPNET)





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