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[03/29/16 - 03:07 PM]
TLC Launches Multiplatform TLCme Video Hub Featuring Digital Series with Influencers in Style, Home, Beauty and Parenting
The TLCme.com video hub provides the latest stories on style, beauty, weddings, family, home and more.
[via press release from TLC]

TLC LAUNCHES MULTIPLATFORM TLCme VIDEO HUB FEATURING DIGITAL SERIES WITH INFLUENCERS IN STYLE, HOME, BEAUTY AND PARENTING

- Four Lifestyle Vloggers and Influencers Share Tips and Tricks With The TLC Audience -

(Silver Spring, MD) - One year after launching TLC's multi-platform brand extension, TLCme.com, TLC is officially in the business of creating original video content for its digital and linear platforms. The TLCme.com video hub provides the latest stories on style, beauty, weddings, family, home and more. Led by a slate of lifestyle experts and influencers, TLCme's new original video offerings include:

· Estee on TLCme: Building off of her successful 1.1M-subscribed YouTube vlogs, Estee Lalonde brings her no-nonsense beauty, style and DIY secrets to the TLC audience.

· Erica In The House: Hosted by the DIY guru behind P.S. - I Made This, Erica Domesek takes viewers on her journey of making her house a home. Domesek provides tips, tricks and solutions to throwing the perfect dinner party, whipping up festive treats and how to decorate your home with dollar-store finds.

· #NewMomDiaries: Jess Zaino is an on-air personality, celebrity stylist and Emmy-nominated style producer turned working mom juggling it all. Zaino shares her tips and tricks for surviving life with a new human clinging to you.

· TLCme Now: The radio host and nationally syndicated star, Danni Starr, hosts a weekly primetime, on-air roundup where she shares top stories and tips of the week, including simple ways to clean your house in five minutes, holiday hosting tips and more.

"We are so excited to be partnering with these tastemakers and influencers in the digital and social space," said Scott Lewers, SVP of Programming and Multiplatform Strategy for TLC. "We are making great forays into original video content on the topics that are ever-important to our key millennial audience."

Since its launch, TLCme.com has seen up to 2.2 monthly unique visitors largely driven from the mobile platform and nearly half of which are W18-34. Whether these tastemakers are catching you up on buzz-worthy stories, sharing #momhacks, designing eye-popping bookshelves, or demonstrating easy makeup tips, Erica, Jess, Estee and Danni have something for everyone, when and how they want to consume it.

About TLC

Offering remarkably relatable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life's milestone moments. In 2015, TLC was a top 10 cable network with women and had 26 series averaging 1 million P2+ viewers or more.

TLC is a global brand available in more than 93 million homes in the US and 332 million households in 189 markets internationally. A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC through social media on Facebook, Instagram, Pinterest and @TLC on Twitter as well as On Demand services, YouTube and mobile platforms. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's #1 pay-TV programmer reaching 3 billion cumulative subscribers in 220 countries and territories.





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