or


[05/02/22 - 03:00 PM]
Tubi Sees Exponential Growth with 51 Million Active Users and a Record-Breaking 3.6 Billion Hours Watched Last Year
The company unveiled that, on the heels of a banner year, it will debut more than 100 original titles in the next 12 months, doubling down on programming and providing new, innovative measurement solutions, including its newly announced "Campaign Insights."

[via press release from FOX]

TUBI SEES EXPONENTIAL GROWTH WITH 51 MILLION ACTIVE USERS AND A RECORD-BREAKING 3.6 BILLION HOURS WATCHED LAST YEAR

TUBI IS DOUBLING DOWN ON CONTENT RELEASING MORE THAN 100 TUBI ORIGINAL TITLES IN YEAR AHEAD, AMID EXPANSIVE GROWTH IN CONSUMER AWARENESS AND TOTAL VIEWING TIME

Tubi Adds Entertainment FAST Channels, Featuring FOX Entertainment's THE MASKED SINGER, TMZ and Studio Ramsay Global's GORDON RAMSAY

Tubi Releases "Campaign Insights," a First-of-Its-Kind Analysis With Rich Audience Information for Contextual Transparency in OTT

NEW YORK, May 02, 2022 - Tubi (www.tubi.tv), a division of FOX Entertainment, today unveiled that, on the heels of a banner year, it will debut more than 100 original titles in the next 12 months, doubling down on programming and providing new, innovative measurement solutions, including its newly announced "Campaign Insights."

Over the past year, Tubi delivered explosive growth, with 51 million active users announced last quarter and a record-breaking 3.6 billion hours watched in 2021, a 40% Year-over-Year increase in total viewing time (TVT). As the fastest-growing AVOD service in terms of consumer awareness,* Tubi delivers massive, diverse and incremental audiences at scale.

Tubi has seen double-digit growth in all audience segments over the past year -- with the most growth among college educated and affluent demos, placing Tubi on par with U.S. national averages. With an average viewer 16+ years younger than non-streamers, Tubi's audience is nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base.

Following a record-breaking year, Tubi is cementing its commitment to original content, giving audiences more of what they love, including Black Cinema, thriller, horror, sci-fi, romance and adult animation genres; and also providing a new opportunity for brands to integrate early during the development of its originals slate. Tubi's enormous library - at 40,000+ titles, the largest in free ad-supported streaming - continues to super-serve and provide world-class value for advertisers and audiences.

Tubi will expand its linear offerings to complement the platform's current lineup of more than 100 sports and local news channels. Channels for FOX Entertainment's THE MASKED SINGER, TMZ and Studio Ramsay Global's GORDON RAMSAY, will join Tubi Originals and Tubi en Español, which will soon be available on the platform.

In addition, Tubi will continue to maximize synergy throughout the FOX portfolio - including co-productions with Emmy Award-winning animation studio Bento Box Entertainment and MarVista Entertainment, as well as monthly documentaries and specials from FOX Alternative Entertainment and TMZ, respectively.

"Tubi's approach of personalization allows for content for every community, and our record growth shows it's working. We're doubling down on this approach while delivering our brand partners transparency and an opportunity to reach incremental, diverse and highly engaged consumers," said Mark Rotblat, Chief Revenue Officer at Tubi.

Tubi recently released "Campaign Insights," a first-of-its-kind analysis that brings together unique content groupings, or "Content Clusters," with rich audience information, and gives brands the ability to match audience and context, just like on TV, but with the power and transparency of digital. Tubi's latest forward-thinking ad solutions for brands provide actionable insights across the marketing funnel, complementing its Certified Measurement Program, which includes partnerships and integrations with leading measurement companies, such as TVSquared, Foursquare and Kantar. Together with Tubi's low ad load and Advanced Frequency Management tool, which caps exposure at the campaign level regardless of demand source, Tubi's ad tech also includes organic in-app placements, prime pod positioning and integrated marketing opportunities that complement the viewer experience while driving impact.

Last week, Tubi announced that it's working with Nielsen on an expansion of its relationship as one of the first AVOD services that will offer complete measurement across its entire footprint of more than 25 devices, advancing advertisers' needs for third-party measurement.

With the largest library of premium movie and television content in streaming, Tubi recently released findings from The Stream: 2022 Audience Insights for Brands, demonstrating Tubi, together with FOX, offers incremental reach: 71% of Tubi streamers are unreachable on cable, 56% are unreachable on linear TV, and 27% are unreachable on any other major free streaming platform. The findings also found that this year, AVOD will surpass SVOD with respect to market share. *(YouGov BrandIndex, 3Q20-Feb22)

About Tubi

Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows, including a growing library of Tubi Originals, 100+ local and live news and sports channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.





  [may 2022]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/03/25 - 10:00 AM]
Video: "In the Lost Lands" - Official Trailer - Hulu
In the ghostly wilderness of the Lost Lands, a sorceress (Milla Jovovich) and mysterious drifter (Dave Bautista) must join together in order to survive against the supernatural forces which threaten their world.

[07/03/25 - 09:01 AM]
"Digman!" Season Two to Premiere Immediately After "South Park" Wednesday, July 23rd at 10:30PM ET/PT on Comedy Central
Season two will feature guest voice appearances from a wide array of fan-favorite talent.

[07/03/25 - 08:01 AM]
Nat Geo's Nine-Time Emmy Award-Winning Series "Trafficked with Mariana van Zeller" Returns with Powerful New Season Exploring the World's Deadliest Underground Markets
The new season kicks off with a groundbreaking look into the operations of Mexican cartels inside the United States.

[07/03/25 - 06:12 AM]
Video: "The Idaho Student Murders" - Official Trailer - Peacock Original
A feature documentary focuses its lens on the pre-trial case against Bryan Kohberger, a young criminology student accused of brutally stabbing to death four University of Idaho coeds.

[07/03/25 - 02:01 AM]
Video: "The Assassin" Sets Premiere Date in the UK and Ireland with Explosive New Trailer
Retired assassin Julie (Keeley Hawes) is reunited with her estranged son, Edward (Freddie Highmore), but her dangerous past begins to catch up with them.

[07/03/25 - 01:01 AM]
Video: "Catalog" - Official Trailer - Netflix
A recently widowed workaholic clumsily navigates life with his kids, guided by his late wife's online tips. Can he ace this crash course in parenthood?

[07/03/25 - 12:01 AM]
Video: "Diary of a Ditched Girl" - Meet the Cast - Netflix
Here they are: the boys of Malmö. Watch "Diary of a Ditched Girl" September 11 to see if she manages to get a second date with one of them.

[07/02/25 - 07:01 PM]
Video: "The Nice Guy" - Teaser Trailer - Disney+
Lee Dongwook is back and this time, it's romantic.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 05:01 PM]
Video: "Wall to Wall" - Official Trailer - Netflix
A man who poured his life savings into a new apartment discovers its walls are full of disturbing noises, hostile neighbors and unsettling secrets.

[07/02/25 - 03:04 PM]
ABC News Announces "Verdict: The Diddy Trial," Airing Wednesday, July 2, at 10 P.M. on ABC, Streaming Next Day on Hulu
A verdict has been reached in the trial of Sean "Diddy" Combs, who has been found guilty on two of five counts.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/02/25 - 01:30 PM]
"New Amsterdam" Creator David Schulner Joins Creative Team of New FOX Drama Series "Memory of a Killer" as an Executive Producer and Co-Showrunner
Schulner will be an executive producer of the series alongside Ed Whitmore, Tracey Malone, and Cathy Schulman.

[07/02/25 - 11:52 AM]
ESPN "Sunday Night Baseball Presented by Capital One" Schedule Update: American League Leading Detroit Tigers to Visit Texas Rangers on July 20
Through 14 games, "Sunday Night Baseball" is averaging 1,750,000 million viewers, up 11 percent from last year.