Mattel's Beloved Purple Dinosaur Barney Finds New Home at Cartoonito on Cartoon Network and Max

New Animated Preschool Series "Barney's World" debuts in 2024

May 9, 2023 - Burbank, CA - Warner Bros. Discovery announced today it has picked up the new CG-animated series "Barney's World(TM)" for Cartoonito on Cartoon Network and streaming on Max. The series, announced earlier this year as part of Mattel's Barney franchise relaunch, will aptly be titled "Barney's World" and will revamp the iconic character for modern audiences. Co-produced by Mattel Television and Corus Entertainment's Nelvana, "Barney's World" will debut globally in 2024.

With all the heart and comfort of the original iconic dinosaur, "Barney's World" is modernized with dynamic characters and music-filled storylines that highlight themes of love, community, and encouragement. Set in a local playground, Barney is joined by dinos Billy and Baby Bop and their three kid best friends. Throughout silly and imaginative adventures together, Barney helps kids explore big preschool emotions and shows them how to love themselves and others.

"Barney's World" perfectly exemplifies our 'best in animation' approach. It strikes the right nostalgia chord for today's parents and introduces this iconic dinosaur to a new generation of preschoolers," said Michael Ouweleen, president, Adult Swim, Cartoon Network, Discovery Family, and Boomerang.

"Having grown up watching the original series, many of today's parents have fond memories of laughing, singing and learning with Barney and his friends," said Fred Soulie, senior vice president and general manager, Mattel Television. "We are proud to partner with Warner Bros. Discovery to reimagine this famed brand and bring a fresh and modern version of Barney to a global audience of families."

"Barney's World" will be executive produced by Fred Soulie and Christopher Keenan for Mattel Television and by Colin Bohm, Doug Murphy and Pam Westman for Nelvana.

About Cartoonito

Cartoonito is the preschool block on Cartoon Network and HBO Max. Inspired by Positive Psychology and 21st Century Learning, Cartoonito is based on the proprietary preschool educational framework of Humancentric Learning, which aims to support every child's humanness by celebrating their unique selves and encouraging them to treat others with compassion, respect, and fairness. Cartoonito offers modern programming that leans into Warner Bros. Discovery's iconic IP that stems from Warner Bros. Animation and Cartoon Network Studios. This includes "Batwheels" and "Bugs Bunny Builders" along with new series and specials from Sesame Workshop such as "Sesame Street Mecha Builders," and "Sesame Street The Nutcracker."

About Max

Max, launching May 23, is an enhanced streaming platform from Warner Bros. Discovery, delivering unparalleled quality content for everyone in the household. With a personalized user experience that brings unique and unexpected stories ranging from the best of unscripted to the highest quality in scripted programming, family-friendly content, HBO, WB Movies, Max Originals, the DC Universe, food, home, and documentaries, Max curates one-of-a-kind stories for every moment, every feeling, every you.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie(R), Hot Wheels(R), Fisher-Price(R), American Girl(R), Thomas & Friends(R), UNO(R), Masters of the Universe(R), Monster High(R) and MEGA(R), as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world's leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.