BET MEDIA GROUP GREENLIGHTS DOCUSERIES STARRING MICHAEL VICK IN HIS TRANSFORMATIONAL ROLE AS HEAD FOOTBALL COACH OF NORFOLK STATE UNIVERSITY
Produced by SMAC Entertainment, the Series Chronicles Vick's Next Chapter in His Home State of Virginia as He Leads a New Generation at an HBCU With Vision, Purpose, and Passion
New York, NY, April 17, 2025 - BET Media Group today announced the greenlight of a compelling new docuseries following football icon Michael Vick as he embarks on a transformative new journey returning to his home state of Virginia as head coach of Norfolk State University's football team. Marking Vick's return to BET and his Virginia homecoming, the series, produced by SMAC Entertainment, will spotlight his evolution from generational playmaker to transformational leader as he uplifts an HBCU community and inspires a new era of student-athletes.
From electrifying fields at Warwick High School and Virginia Tech to reshaping the quarterback position in the NFL, Michael Vick's legacy is one of impact and redemption. Now, as the 19th head coach of Norfolk State, Vick steps into a deeply personal mission, one that's about more than football. It's about faith, second chances, community and changing lives on and off the field. The series will offer an unfiltered look at Vick's transition into coaching, his bond with family, and the challenges and triumphs of building a program rooted in heart and hope.
This docuseries is part of BET's ongoing commitment to amplifying the power and pride of the Black experience. Through its #HBweCU initiative, BET continues to invest in the legacy and future of Historically Black Colleges and Universities, spotlighting HBCUs as vital institutions of education, empowerment, and cultural excellence.
"We're thrilled to welcome Michael Vick back to BET. Michael brought his first series to our network, and now we're proud to join forces with him again - this time alongside our partners at SMAC - to tell a powerful new chapter of his story. From NFL legend to HBCU coach, Mike's evolution is impactful, powerful, and inspiring. BET has always been a home for stories that celebrate growth, resilience, and Black excellence - and Mike's return embodies all of that. We're excited to spotlight this new chapter and shine a light on the heart, pride, and culture of HBCU athletics through his experience." said Tiffany Lea Williams, Executive Vice President of Unscripted Programming and Development, BET Media Group.
"I know first-hand the power that HBCUs have on a community and the opportunity they give to so many student-athletes," said SMAC Entertainment Co-Founder Michael Strahan. "Michael Vick's commitment to impacting these young men's lives and passing along the gifts that football provided him is so inspiring. I'm excited for fans to join him on his journey with Norfolk State University."
"We are excited to partner with BET to share the next chapter of our football journey and our lives, as we return home where it all started for us." said Michael and Kijafa Vick.
The show will be executive produced by Strahan, Constance Schwartz-Morini, and FredAnthony Smith of SMAC Entertainment. Tiffany E. Williams and Angela Aguilera serve as executive producers for BET Media Group. Kijafa Vick will also serve an executive producer.
ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.
For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, visit www.paramountpressexpress.com/bet.
About SMAC Entertainment
Founded in 2011, SMAC Entertainment, a multi-dimensional talent management, music, branding and production company, brings together former NFL strategist and marketing executive, Constance Schwartz- Morini, and Pro Football Hall of Famer and Emmy Award-winning television host, Michael Strahan, to create a major presence in the sports and entertainment arena. In addition to representing globally recognized talent, SMAC produces a diversified slate of film and television content, with projects set up at primetime cable and broadcast networks including HBO, DIRECTV, Showtime, ABC, CBS, E!, NFL Network, Audience Network, and Nickelodeon, as well as Prime Video. In addition, SMAC has engineered multiple clothing brands including Collection and MSX by Michael Strahan, two men's clothing and accessory lines available at Men's Warehouse and JCPenny; MSX by Michael Strahan for NFL as well as Erin Andrews' licensed sportswear collection, WEAR by Erin Andrews.
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