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[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).
[via press release from CBS]

THE "2025 AMERICAN MUSIC AWARDS," HOSTED BY JENNIFER LOPEZ, POSTS LARGEST AUDIENCE SINCE 2019 AND UP +34% FROM ITS LAST LIVE BROADCAST IN 2022

Monday night's 2025 AMERICAN MUSIC AWARDS (Live 8:00-10:01PM ET/5:00-7:01PM PT) hosted by Jennifer Lopez on CBS, posted its largest audience since 2019 and was the #1 broadcast of the night. The live broadcast delivered 4.73m viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

The 2025 AMERICAN MUSIC AWARDS Ratings - Primetime Monday, 5/26/25 - Live+SD Fast National Data including Out-of-Home Viewing and live streaming on Paramount+:

· The 2025 AMERICAN MUSIC AWARDS outpaced other recent primetime specials including:
· +22% higher than ABC's CMA COUNTRY XMAS on 12/3/24 with 3.87m viewers.
· +36% higher than NBC's SNL 50 YEARS OF MUSIC on 1/27/25 with 3.49m viewers.
· +48% higher than ABC's CMA FEST on 6/25/24 with 3.19m viewers.

· The 2025 AMERICAN MUSIC AWARDS on CBS drove 9.2B potential impressions and 816.6K mentions on social media last night

· The awards show posted growth across all key demos versus the 2022 broadcast: up +84% among A18-34, up +19% among A18-49 and +13% among A25-54.

· The 2025 AMERICAN MUSIC AWARDS social accounts garnered over 100M video views within the first 24 hours across Instagram, Tiktok, X and Facebook. (Source: Listenfirst)

· The 2025 AMERICAN MUSIC AWARDS Twitch live broadcast viewership peaked at 205.5k during YouTube Star Kai Cenat's appearance (Source: TwitchTracker).

*UPDATED 6/4/25*

*MEDIA ALERT*

"2025 AMERICAN MUSIC AWARDS" HOSTED BY JENNIFER LOPEZ, REACHES OVER 10 MILLION UNIQUE VIEWERS ACROSS CBS AND ENCORES ON MTV, CMT AND BET

5.2M Viewers Watched the 2025 AMAs According to Nielsen's Live+7, Making it the Most-Watched Entertainment Program on Memorial Day Since 2021

Becky G, Gwen Stefani, and Reneé Rapp Saw Highest Double Digit Music Streaming Increases Following 2025 AMAs Show Performances

· The 2025 AMERICAN MUSIC AWARDS, hosted by Jennifer Lopez, reached over 10 million unique viewers across its CBS premiere (Memorial Day, Monday, May 26) and encores on MTV (May 27), CMT (May 28) and BET (May 29).

· The CBS broadcast alone drew 5.2 million viewers in Nielsen Live+7, marking the show's largest audience since 2019 and a +38% increase over its last live airing in 2022. The 2025 AMAs was the #1 broadcast of the night.

· The 2025 AMERICAN MUSIC AWARDS was the most-watched entertainment program on Memorial Day since 2021.

· In total on-demand music streams after the AMAs, Becky G's "Que Haces," released May 2, 2025, saw an increase of 70%, while Gwen Stefani's "Swallow My Tears" from her album Bouquetreleased October 2024 jumped 87%, and Reneé Rapp's new single "Leave Me Alone," released on May 21, 2025, spiked 44% in music streams post-show. [Source: Luminate, Notes: For the day following the show, the percent change was measured from 5/26 to 5/27]

Social media buzz included 9.2 billion potential impressions:

· AMERICAN MUSIC AWARDS social accounts drew 160M+ video views in the first 7 days across Instagram, TikTok, X, and Facebook [Source: ListenFirst].

· Kai Cenat's Twitch stream peaked at 205.5K live viewers, with 3.6M total views [Source: TwitchTracker].

Source: Nielsen "Unique Viewers" based on 6+ minute qualifier, Most Current Data.





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