or


[07/18/06 - 12:00 AM]
CBS Hatches First of Its Kind "Egg-Vertising" Campaign for New Fall Shows

[via press release from CBS]

CBS HATCHES FIRST OF ITS KIND "EGG-VERTISING" CAMPAIGN FOR NEW FALL SHOWS

Network to Be the Exclusive Provider of Primetime Slogans on 35 Million Laser Coded Eggs Marked by EggFusion

CBS to Underwrite Service for Consumers that Includes Expiration Dates on Eggs

In a first of its advertising kind, the CBS Marketing Group has hatched an exclusive partnership with EggFusion to promote its shows this fall by inscribing Network logos and slogans on laser coded eggs. Beginning this September, CBS will be the inaugural major corporation to advertise on over 35 million eggs marked by EggFusion, a company which specializes in delivering freshness and traceability coding to consumers by placing laser coded expiration dates on eggs sold by grocers.

In partnership with EggFusion, CBS will underwrite the USDA accepted solution for applying permanent, tamperproof Freshness and Traceability Codes on eggs. Freshness and Traceability Coding enables a consumer to feel more confident in the freshness of the eggs they are purchasing.

"We're egg-cited about this egg-clusive opportunity," quipped George Schweitzer, President of the CBS Marketing Group. "We're always looking for distinct advertising opportunities that will make our programming stand out to potential viewers in unique places. We recognize that viewers have busy lives and with "egg-vertising" we have found a great way to reach them out of their homes and in their daily lives, but in a way that also brings the message back into their home´┐Żand literally onto the kitchen table."

"For five years, EggFusion has worked tirelessly to create the technology needed to enable every egg in America to be marked with freshness and traceability coding," said Bradley Parker, Founder & Chairman, EggFusion. "The tamperproof code empowers consumers with information they can use immediately to feel more confident in the freshness of the eggs they buy. Research and consumer reaction has confirmed that once a person sees the code and visits MyFreshEgg.com to learn about the egg's history, they recognize the value of the service we provide. EggFusion is thrilled to have CBS as the charter sponsor supporting freshness and traceability coding."

The following series logos and slogans will be featured on over 35 million EggFusion eggs:

CBS Mondays Funny Side Up

CBS Mondays Leave the Yolks to Us

CBS Mondays Shelling Out Laughs

CBS Mondays Make 'em Go Over Easy

CSI: Crack the Case on CBS

THE AMAZING RACE Scramble to Win on CBS

HOW I MET YOUR MOTHER Find Your Chick on CBS

THE CLASS New Grade-A CBS Comedy

SMITH Professional Poachers

SHARK Hard-Boiled Drama

JERICHO Unbeatable Television

In addition to the slogans above, eggs will also feature series logos along with tune-in information.

With the announcement of the EggFusion partnership, CBS further extends its Outernet strategy -- the Network's catch phrase for its current marketing campaign to reach viewers outside their homes as they go about their daily lives. Additional CBS Outernet initiatives include partnerships with American Airlines, Royal Caribbean Cruise Ships, SignStorey Inc. and Aquacell Water Coolers, among others.

About EggFusion

Founded in 2001, EggFusion provides the only USDA-accepted solution for applying permanent, tamperproof freshness dating and traceability codes to eggshells. Using patent-pending laser-marking technology, EggFusion promotes freshness with two services, Freshness and Traceability Coding and On-egg Messaging, which help strengthen relationships between the markets it serves. EggFusion is based in Deerfield, Illinois, with a Client Solutions Center located in Boulder, Colorado. For more information, visit EggFusion on the web at www.eggfusion.com.





  [july 2006]  
S
M
T
W
T
F
S
      


· AMAZING RACE, THE (CBS)
· CLASS, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· HOW I MET YOUR MOTHER (CBS)
· JERICHO (CBS)
· SHARK (CBS)
· SMITH (CBS)





[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 10:07 AM]
Pittsburgh Penguins Host San Jose Sharks in Game 1 of Stanley Cup Final Monday, May 30 - Memorial Day - at 8 P.M. ET on NBC
The Sharks advanced to their first Stanley Cup Final in franchise history with a 5-2 win in Game 6 of the Western Conference Final vs. St. Louis, while Pittsburgh advanced with a 2-1 win in Game 7 of the Eastern Conference Final against the Tampa Bay Lightning.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/27/16 - 07:11 AM]
Destination America Steps Into the Darkest Town in America in the All-New Series "Ghosts of Shepherdstown"
The six-part series launches Sunday, June 12 at 10:00/9:00c on the cable channel.

[05/27/16 - 06:00 AM]
2nd Annual Red Nose Day Raises Over $31.5 Million for Kids in Need, Over 70 Stars Join NBC for Live Charity Event "The Red Nose Day Special"
Elton John, Julia Roberts, Jack Black, Ellen DeGeneres, Tracy Morgan, Blake Shelton, Will Ferrell and Zac Efron were among the many celebrities who appeared in the live, two-hour charity television event.

[05/26/16 - 03:11 PM]
ITV and Hulu Commission Exciting Eight-Part Drama Series "Harlots"
Acclaimed actresses Samantha Morton, Lesley Manville and Jessica Brown Findlay are set to star in the series, which will be produced by Monumental Pictures.

[05/26/16 - 02:37 PM]
"Comedy Bang! Bang!" Gets "Weird" with a One-Week Free Preview of This Season's Premiere Episode
IFC is previewing the first episode of this upcoming season free on IFC.com, through the IFC mobile app, On Demand and wherever the internet lives one week before it premieres on IFC on Friday, June 3.

[05/26/16 - 02:32 PM]
"Brett Gelman's Dinner in America" Special Premieres Friday, July 1st at Midnight (ET/PT) on Adult Swim
The premise is simple: A roundtable discussion in which Brett attempts to engage four distinguished actors - Loretta Devine, Shareeka Epps, Joe Morton and Mack Wilds - in an open forum on racism.

[05/26/16 - 01:43 PM]
AMC.com Releases the Director's Commentary on the "Preacher" Pilot
Series executive producers and directors Seth Rogen and Evan Goldberg give viewers an exclusive inside look at the premiere episode.

[05/26/16 - 12:52 PM]
CBS to Finish "Angel from Hell," "Rush Hour" Runs on Saturday Nights
Look for the former to return on Saturday, July 2 while the latter will resume on Saturday, July 23.

[05/26/16 - 12:41 PM]
Video: Showtime(R) Drops the New Trailer for Its Music Series "Roadies," The First Original Series from Oscar(R) Winner Cameron Crowe
The series gives an insider's look at the reckless, romantic, funny and often poignant lives of a committed group of roadies who live for music and the de facto family they've formed along the way.

[05/26/16 - 12:07 PM]
Michael Bloom Joins TBS & TNT as Senior Vice President of Unscripted Series and Specials
Most recently, Bloom was instrumental in forging the architecture for ELeague, the new eSports co-venture between Turner and WME | IMG.

[05/26/16 - 12:03 PM]
Kobe Bryant Named "Athlete of the Decade" by Spike TV
Spike TV proudly honors the Lakers' iconic superstar with its first ever "Athlete of the Decade" award to be presented at the network's 10th Annual "Guys Choice" event.

[05/26/16 - 12:02 PM]
WGN America's "Outsiders" Star David Morse Throws Out First Pitch at the Pittsburgh Pirates vs. Arizona Diamondbacks Game, In Celebration of the Start of Production on the Hit Series' Season Two
Morse's first pitch comes on the heels of Pittsburgh Mayor William Peduto declaring Wednesday, May 18 "Outsiders Day," with a proclamation ceremony at City Hall.