or


[03/11/08 - 10:07 AM]
Limelife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'
The game will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers.

[via press release from LimeLife, Inc.]

LimeLife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'

'Ripped From The Headlines' Game Draws Users into Challenging Celebrity Murder Case

NEW YORK, March 11 -- LimeLife, Inc. and NBC Universal today announced the launch of "Law & Order: Celebrity Betrayal(TM)," the mobile game extension for NBC's long-running crime drama, "Law & Order," now in its 18th season. Capturing the fast-paced drama and intrigue of the hit series, "Law & Order: Celebrity Betrayal" will draw players into a complex murder mystery where they will interact with cast members, interrogate witnesses, solve the crime and proceed to trial. Executive Producer Dick Wolf and his team were instrumental in developing the game with LimeLife to reflect the signature storytelling and energy of "Law & Order."

"One of the contributors to the show's longevity has been its commitment to evolve with the times and stay fresh which includes allowing our audience to experience 'Law & Order' in different ways and on different screens," said Dick Wolf, creator and executive producer of "Law & Order." "'Law & Order: Celebrity Betrayal' is the closest fans of the show can come to experiencing a day in the life of their favorite 'Law & Order' characters."

"'Law & Order: Celebrity Betrayal' delivers the same suspense and procedural drama that have kept 'Law & Order' an audience favorite for 18 seasons and one of the most successful brands in television history," said Jeremy Laws, Senior Vice President, Mobile & Broadband, Universal Pictures Digital Platforms Group. "We know that fans of the series will really enjoy the chance to immerse themselves in the crime solving and trial experience that they have come to love on the show." Laws continued, "Creating mobile games based on popular television series like 'Law & Order' is one way NBC Universal is looking to extend our audiences' experience with the brand."

"NBC excels at creating seamless digital experiences for all of its brands," said Kristin McDonnell, CEO of LimeLife, Inc. "We are pleased to support NBC's cross-media integration strategy, delivering the 'Law & Order' brand experience to show fans and crime buffs alike on their mobile phones."

How to Play "Law & Order: Celebrity Betrayal"

Players work to solve New York City's latest celebrity crime by investigating the crime scene, interrogating witnesses and bringing their key suspect to trial. The object of the game is to build as strong a case as possible and win a conviction with contextual advice and feedback from popular Law & Order cast members like Sam Waterston and Alana De La Garza. Players exhibit the evidence they have collected throughout every stage of the story during the game's complete trial experience, and try to win a conviction to become the rookie Law & Order star.

"Law & Order: Celebrity Betrayal" also features four mini-games that directly affect the strength of a player's case. At the game's precinct location, players can help process evidence and obtain warrants by playing the Warrant Race game, and search for rumors playing the Coffee Run game. While in court, players can try their luck at Case Overload or Takeout Dash.

"Law & Order: Celebrity Betrayal" will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers. Consumers should check with their carrier for availability and handset compatibility.

About LimeLife, Inc.

LimeLife Inc., a Red Herring Global 100 company based in San Francisco's Bay Area, is the only publisher of wireless content exclusively focused on the women's market. The company's products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, entertaining mobile games, Sleek & Chic(TM) fashion wallpapers and original Daily Dose(TM) text messages. LimeLife distributes its mobile offerings through the company's relationships with multiple wireless carriers as well as from the company's web site at http://www.LimeLife.com.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

SOURCE LimeLife, Inc.
http://www.LimeLife.com





  [march 2008]  
S
M
T
W
T
F
S
      


· LAW & ORDER (NBC)









[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.