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[03/11/08 - 10:07 AM]
Limelife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'
The game will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers.

[via press release from LimeLife, Inc.]

LimeLife and NBC Universal Partner to Launch New Mobile Game -- 'Law & Order: Celebrity Betrayal' -- Based on the Long-Running Crime Drama 'Law & Order'

'Ripped From The Headlines' Game Draws Users into Challenging Celebrity Murder Case

NEW YORK, March 11 -- LimeLife, Inc. and NBC Universal today announced the launch of "Law & Order: Celebrity Betrayal(TM)," the mobile game extension for NBC's long-running crime drama, "Law & Order," now in its 18th season. Capturing the fast-paced drama and intrigue of the hit series, "Law & Order: Celebrity Betrayal" will draw players into a complex murder mystery where they will interact with cast members, interrogate witnesses, solve the crime and proceed to trial. Executive Producer Dick Wolf and his team were instrumental in developing the game with LimeLife to reflect the signature storytelling and energy of "Law & Order."

"One of the contributors to the show's longevity has been its commitment to evolve with the times and stay fresh which includes allowing our audience to experience 'Law & Order' in different ways and on different screens," said Dick Wolf, creator and executive producer of "Law & Order." "'Law & Order: Celebrity Betrayal' is the closest fans of the show can come to experiencing a day in the life of their favorite 'Law & Order' characters."

"'Law & Order: Celebrity Betrayal' delivers the same suspense and procedural drama that have kept 'Law & Order' an audience favorite for 18 seasons and one of the most successful brands in television history," said Jeremy Laws, Senior Vice President, Mobile & Broadband, Universal Pictures Digital Platforms Group. "We know that fans of the series will really enjoy the chance to immerse themselves in the crime solving and trial experience that they have come to love on the show." Laws continued, "Creating mobile games based on popular television series like 'Law & Order' is one way NBC Universal is looking to extend our audiences' experience with the brand."

"NBC excels at creating seamless digital experiences for all of its brands," said Kristin McDonnell, CEO of LimeLife, Inc. "We are pleased to support NBC's cross-media integration strategy, delivering the 'Law & Order' brand experience to show fans and crime buffs alike on their mobile phones."

How to Play "Law & Order: Celebrity Betrayal"

Players work to solve New York City's latest celebrity crime by investigating the crime scene, interrogating witnesses and bringing their key suspect to trial. The object of the game is to build as strong a case as possible and win a conviction with contextual advice and feedback from popular Law & Order cast members like Sam Waterston and Alana De La Garza. Players exhibit the evidence they have collected throughout every stage of the story during the game's complete trial experience, and try to win a conviction to become the rookie Law & Order star.

"Law & Order: Celebrity Betrayal" also features four mini-games that directly affect the strength of a player's case. At the game's precinct location, players can help process evidence and obtain warrants by playing the Warrant Race game, and search for rumors playing the Coffee Run game. While in court, players can try their luck at Case Overload or Takeout Dash.

"Law & Order: Celebrity Betrayal" will be available for a one-time download charge of $6.99 or $2.99 monthly subscription fee (where available) on most major U.S. carriers. Consumers should check with their carrier for availability and handset compatibility.

About LimeLife, Inc.

LimeLife Inc., a Red Herring Global 100 company based in San Francisco's Bay Area, is the only publisher of wireless content exclusively focused on the women's market. The company's products are forging innovations in the mobile industry based on unique insights about what women seek in mobile entertainment. Products include lifestyle tools, entertaining mobile games, Sleek & Chic(TM) fashion wallpapers and original Daily Dose(TM) text messages. LimeLife distributes its mobile offerings through the company's relationships with multiple wireless carriers as well as from the company's web site at http://www.LimeLife.com.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

SOURCE LimeLife, Inc.
http://www.LimeLife.com





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· LAW & ORDER (NBC)











[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 11:48 PM]
Development Update: Friday, February 27
Updates include: Tom Ellis set as "Lucifer" at FOX; Terry O'Quinn to lead ABC's "The Adversaries"; and Dave Annable boards "Heart Matters" at NBC.

[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 10:01 AM]
"LEGO(R) Star Wars(TM): Droid Tales," An All-New Series of Event Specials, Acquired by Disney XD
The animated content series consists of five 22-minute episodes that re-tell the Star Wars saga in chronological order from "Star Wars: The Phantom Menace" up through "Star Wars: Return of the Jedi."