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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[03/04/26 - 03:01 PM]
FX's "Disinherited" - New Drama from Emmy Award Winner Peter Gould and T-Street Ordered to Series on FX and Hulu
Victoria Pedretti and Kiera Allen star as a pair of scrappy sisters thrust by an unexpected inheritance into a world of generational wealth and long-buried crimes.
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[03/04/26 - 11:31 AM]
"Disney Animation's Songs in Sign Language" to Debut on Disney+ April 27
Directed by veteran Disney animator/director Hyrum Osmond, the featured songs are "The Next Right Thing" (from Frozen 2), "We Don't Talk About Bruno" (from Encanto) and "Beyond" (from Moana 2).
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[03/04/26 - 11:03 AM]
Video: HBO Max Releases First Teaser from the DC Studios Series "Lanterns," Starring Kyle Chandler, Aaron Pierre, and Kelly Macdonald
The series is slated to debut later this August on HBO and available to stream on HBO Max.
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[03/04/26 - 10:01 AM]
Netflix's "Untamed" Season 2 Production Kicks Off in Hawaii
The series will film on location on O'ahu and the island of Hawaii.
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[03/04/26 - 10:01 AM]
MTV Announces the Final 18 Episodes of "Jersey Shore Family Vacation," One of TV's Most Influential Reality Franchises, Premiering on Thursday, May 7 at 8PM ET/PT
This farewell season marks the culmination of a franchise that entertained millions with major life milestones, laugh-out-loud chaos, and the unfiltered chemistry that defined an era of reality television.
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[03/04/26 - 09:45 AM]
Lifetime Raises the Bar by Expanding Into Premium Vertical Storytelling with "Tides of Temptation," A Micro Drama Feature Executive Produced by Taye Diggs
Serving as a digital offshoot of the just announced upcoming original movie "Terry McMillan Presents: Paradise with You," the project expands the film's universe through a cinematic, mobile-first format designed with feature-level production value.
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[03/04/26 - 09:44 AM]
Lifetime Greenlights Three New Original Movies for 2026 Love of a Lifetime Slates Featuring All-Star Casts
Valerie Bertinelli, Henry Czerny, Eric McCormack, Taye Diggs, Heather Hemmens, and Cynthia Bailey are among the featured talent.
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[03/04/26 - 09:43 AM]
Lifetime Reteams with Robin Roberts for "Angel in the Rubble" Starring Sherri Shepherd in Remembrance of the 25th Anniversary of 9/11
Slated to premiere in September in remembrance of the 25th anniversary of the September 11 attacks, the movie is based on Genelle Guzman-McMillan's memoir "Angel in the Rubble: The Miraculous Rescue of 9/11's Last Survivor."
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[03/04/26 - 09:42 AM]
Lifetime Expands Roster of Powerhouse Creatives with New Movie Projects Helmed By Queen Latifah and Taraji P. Henson
"Queen Latifah and Taraji P. Henson are extraordinary talents and dynamic producers who share Lifetime's passion for telling powerful stories about women," said Elaine Frontain Bryant, Executive Vice President and Head of Programming, A&E, Lifetime and LMN.
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[03/04/26 - 09:41 AM]
A+E Global Media Greenlights Two New Digital-First Series Under the History Brand
"Mistakes That Made America" and "Cracking Up" are both due later this year.
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[03/04/26 - 09:40 AM]
The History Channel Marks the 25th Anniversary of September 11 with New Two-Hour Special "102 Minutes Inside the Towers"
The documentary offers a deeply immersive and unique perspective through firsthand accounts from those who were inside the Twin Towers.
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[03/04/26 - 09:39 AM]
The History Channel Taps Internationally Acclaimed Action Icon Dolph Lundgren to Executive Produce and Host New Series "History's Greatest Machines with Dolph Lundgren"
Produced by Superluna Studios in association with 3BMG, the eight-episode series takes viewers on a thrilling journey through the gears, guts, and genius behind the machines that reshaped our world.
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[03/04/26 - 09:38 AM]
The History Channel Greenlights New Nonfiction Series "Crime and Justice with Tom Selleck" (w.t.)
The 10-episode, one-hour series examines the true stories behind some of the most consequential crimes and investigations in American history.
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[03/04/26 - 09:37 AM]
The History Channel Orders "Extraordinary Origins with Ted Danson" (w.t.) A New Series Hosted and Executive Produced by the Multi-Award-Winning Actor
The 10-episode series examines the stories behind some of history's most significant innovations, inventions, and discoveries that helped shape the modern world.
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[03/04/26 - 09:36 AM]
The History Channel Greenlights New Nonfiction Series "History's Strange Fortunes with Kevin Bacon" (w.t.)
Stories about money - money made, money lost, and money spent - are woven into the fabric of our nation's history.
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