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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[05/16/25 - 11:48 AM]
"American Idol" Sunday and Monday "Disney" Nights Tower Over the Competition
Sunday's episode of "American Idol" earned 5.27 million Total Viewers and a 0.62 rating in Adults 18-49.
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[05/16/25 - 11:26 AM]
Video: "Death Valley" - BritBox Original Trailer
A retired actor. A struggling young detective. They're the perfect crime-fighting duo - when they get along.
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[05/16/25 - 11:02 AM]
NBC to Air Encore of "SNL50: The Anniversary Special" on Sunday, June 8
The special, which originally aired February 16 live on NBC and Peacock, has garnered 22 million viewers across all platforms.
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[05/16/25 - 11:02 AM]
Video: BET+ Original Movie - Official Trailer - "To Get Her"
In a foreign country, a mother, her sister, and her friend must take matters into their own hands to rescue her missing daughter.
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[05/16/25 - 10:00 AM]
Prime Video Announces Multi-Title Licensing Deal with Glitch Productions, Starting with Fan-Favorite Indie Web Series "Murder Drones"
The fan-favorite series has garnered over 270 million views on YouTube captivating audiences with its unique blend of humor, horror, and survival in a frozen post-apocalyptic world with hormonal (and sometimes murderous) robots.
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[05/16/25 - 09:16 AM]
2025 NBA Western Conference Finals: Minnesota Timberwolves vs. Oklahoma City Thunder or Denver Nuggets Exclusively on ESPN Platforms
ESPN's lead NBA broadcast team - Mike Breen, analysts Doris Burke and Richard Jefferson and reporter Lisa Salters will provide commentary.
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[05/16/25 - 09:01 AM]
Video: HBO Releases Official Trailer and Key Art for the Original Film "Mountainhead," Written and Directed by Jesse Armstrong, Debuting May 31
A group of billionaire friends get together against the backdrop of a rolling international crisis.
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[05/16/25 - 08:01 AM]
Video: "The Heart Knows" - Official Trailer - Netflix
After a heart transplant, Manuel feels a personality shift and explores his donor's life, leading him to meet the widowed Vale and her community.
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[05/16/25 - 08:00 AM]
"Mickey 17" Begins Streaming Exclusively on Max May 23
From the Academy Award-winning writer/director of "Parasite," Bong Joon Ho, comes his next groundbreaking cinematic experience.
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[05/16/25 - 06:01 AM]
Lady Gaga Takes the Stage at Netflix Tudum 2025: The Live Event
Tudum LIVE is Netflix's global fan event, named after the iconic sound that plays at the start of every Netflix movie, series or event.
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[05/16/25 - 06:00 AM]
Starz Adds Shameik Moore to Cast of "Power Book III: Raising Kanan" as "Breeze," A Pivotal Character in the "Power" Universe
Moore will join the cast as a series regular in the prequel series' upcoming fifth season, which has also been confirmed as the final season.
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[05/15/25 - 03:30 PM]
CNN to Exclusively Air Live George Clooney's Five-Time Tony Nominated Broadway Play "Good Night, and Good Luck" on Saturday, June 7 at 7pm ET Across CNN Platforms
Clooney commented, "I can't tell you how exciting it is to do something that's never been done. CNN is the perfect place to bring this story of courage to so many more people than we could have ever hoped. Live TV. No net. Buckle up everyone."
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[05/15/25 - 02:07 PM]
"9-1-1" Hits Six-Month High as Show Builds Toward Season Finale
Standing as the No. 1 non-sports telecast of the night in the key Adult demo, "9-1-1" delivered 6.48 million Total Viewers and a 0.63 rating among Adults 18-49 on linear.
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[05/15/25 - 01:59 PM]
Max Original Documentary "Bloody Trophy" Debuts May 16
A hard-hitting journalistic investigation into the illegal rhino horn trade leads straight to Poland and exposes the shadowy involvement of the Vietnamese mafia.
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[05/15/25 - 01:05 PM]
ABC News Studios Announces "Hey Beautiful: Anatomy of a Romance Scam" Begins Streaming May 20, Only on Hulu
There's big money in the lonely-hearts business with online scammers primed to take advantage of vulnerable women around the world.
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