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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[08/25/25 - 07:01 AM]
Video: Prime Video Drops Official Trailer and Key Art for "Hotel Costiera," The New Original Series starring Jesse Williams, Launching September 24
Set in Italy in the stunning Amalfi Coast, the transportive series boasts an exceptional Italian and international cast.
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[08/25/25 - 05:01 AM]
Netflix House Will Open in Philadelphia on November 12 and in Dallas on December 11
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[08/25/25 - 01:01 AM]
Video: "She Said Maybe" - Official Trailer - Netflix
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[08/24/25 - 10:31 PM]
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[08/24/25 - 05:01 PM]
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[08/22/25 - 09:16 AM]
MGM+ Renews Thriller Horror Series "The Institute" for Season Two
"Set free but hunted, new dangers await the escapees from the Institute and I can't wait," said Stephen King.
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[08/22/25 - 09:13 AM]
Oxygen's True Crime Investigative Series "Cold Justice" Returns for Season Eight on Saturday, September 13 at 8 P.M. ET/PT
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[08/22/25 - 08:30 AM]
Video: Official Trailer for "Doc" Season 2 Premiering Sept. 23 on FOX!
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[08/22/25 - 07:13 AM]
TNT Sports to Debut Expansive Programming Lineup for Inaugural Season of Big 12 Football Across TNT, truTV, HBO Max & Bleacher Report
Live game coverage for the network will kick off with the Arizona Wildcats hosting the Hawaii Rainbow Warriors on Saturday, August 30, at 10:30 p.m. ET on TNT, truTV and HBO Max.
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[08/22/25 - 07:00 AM]
What's New on HBO Max This September
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[08/21/25 - 05:01 PM]
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[08/21/25 - 04:18 PM]
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[08/21/25 - 03:01 PM]
Video: "Hell of a Summer" - Trailer - Hulu
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[08/21/25 - 12:09 PM]
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[08/21/25 - 11:01 AM]
Video: "The Great British Baking Show" Collection 13 - Official Trailer - Netflix
The new season premieres Friday, September 5 on Netflix.
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