MTV Networks to Host Upfront Event
Intimate Presentation to Highlight Partnership Opportunities Across New
Programming, Commercial Environments and Emerging Digital Platforms
NEW YORK, March 27 -- MTV Networks (MTVN), a unit of
Viacom (NYSE: VIA, VIA.B), today announced it will host an Upfront event to
highlight partnership opportunities across the company's new programming,
commercial environments and emerging digital platforms. Hosted by MTVN
talent and senior management, the intimate presentation will reinforce the
company's commitment to partnership, industry-leading research and
innovative integrated marketing campaigns. The event will be held on May
8th at Nokia Theatre Times Square in New York City, and include special
guests and a surprise musical performance.
"We hold a unique position in the marketplace, with connections to
nearly every demo on every screen, and we really want to bring that to life
for our partners," said Judy McGrath, Chairman and CEO, MTVN. "We've worked
hard and smart in developing solutions that really engage both clients and
consumers, and this is an opportunity to lift the curtain to spotlight new
and innovative work."
"Our commitment to partnership and innovation is stronger than ever and
this event will drive home the concept of return on innovation," said Hank
Close, President, U.S. Ad Sales, MTVN. "From new programming to new ad
models, platforms and technologies, this will be a unique hour."
In addition to this event, Nickelodeon hosted an Upfront presentation
on March 13th at Hammerstein Ballroom in New York City. MTV, VH1, CMT,
Spike and TV Land will host roadshow presentations and all of the company's
brands will hold individual client meetings beginning this week and
continuing through early May.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 150 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.