[03/27/08 - 11:42 AM]
MTV Networks to Host Upfront Event
The event will be held on May 8th at Nokia Theatre Times Square in New York City, and include special guests and a surprise musical performance.

[via press release from MTV]

MTV Networks to Host Upfront Event

Intimate Presentation to Highlight Partnership Opportunities Across New Programming, Commercial Environments and Emerging Digital Platforms

NEW YORK, March 27 -- MTV Networks (MTVN), a unit of Viacom (NYSE: VIA, VIA.B), today announced it will host an Upfront event to highlight partnership opportunities across the company's new programming, commercial environments and emerging digital platforms. Hosted by MTVN talent and senior management, the intimate presentation will reinforce the company's commitment to partnership, industry-leading research and innovative integrated marketing campaigns. The event will be held on May 8th at Nokia Theatre Times Square in New York City, and include special guests and a surprise musical performance.

"We hold a unique position in the marketplace, with connections to nearly every demo on every screen, and we really want to bring that to life for our partners," said Judy McGrath, Chairman and CEO, MTVN. "We've worked hard and smart in developing solutions that really engage both clients and consumers, and this is an opportunity to lift the curtain to spotlight new and innovative work."

"Our commitment to partnership and innovation is stronger than ever and this event will drive home the concept of return on innovation," said Hank Close, President, U.S. Ad Sales, MTVN. "From new programming to new ad models, platforms and technologies, this will be a unique hour."

In addition to this event, Nickelodeon hosted an Upfront presentation on March 13th at Hammerstein Ballroom in New York City. MTV, VH1, CMT, Spike and TV Land will host roadshow presentations and all of the company's brands will hold individual client meetings beginning this week and continuing through early May.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 150 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [march 2008]  

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