[03/31/08 - 09:26 AM]
VH1 Mobile to Launch Live Chat Mobile Application
"VH1 Watch and Discuss Live Chat" will be available in May through various mobile carriers.

[via press release from VH1]

VH1 Mobile to Launch Live Chat Mobile Application

New 'VH1 Watch and Discuss Live Chat' Extends Network's 'Watch and Discuss' Branding Campaign to Mobile Phones

LAS VEGAS, March 31 -- VH1, a division of Viacom's (NYSE: VIA, VIA.B), MTV Networks, is launching "VH1 Watch and Discuss Live Chat," a downloadable mobile application that will enable VH1 viewers to connect to the network's buzz-generating programming and other fans of pop culture. The mobile application will be available in May through various mobile carriers.

"VH1 Watch and Discuss Live Chat" will highlight chat rooms based on VH1 programming, however, users will be encouraged to set up rooms to discuss a range of topics including music, politics, sports, movies and more. The programming chat rooms will be tied to VH1's on-air schedule, allowing users to instantly access the chat room of the show that's airing at any given time. In the coming months, VH1 Mobile will offer celebrity-hosted chat rooms with some of VH1's top talent. Users will also be able to create a "Watch and Discuss Live Chat" profile and have the capability of using the application's SMS "send to a friend" functionality to invite others to download the application or to join a current chat room.

The new "VH1 Watch and Discuss Live Chat" application is part of VH1's ongoing, multiplatform branding campaign that spans all of the network's shows and properties. Using a mix of on-air promos, off-air creative efforts, events and digital initiatives, "Watch and Discuss" reinforces VH1's fans' desire to engage each other about the buzz that the channel's programming creates. From celebreality programming like "Rock of Love," "The Salt-N-Pepa Show" and "Flavor of Love" to the upcoming VH1 Rock Docs "Sex: The Revolution" and "The Night James Brown Saved Boston," users are able to comment on and discuss with others VH1's thought-provoking programming.

About VH1 Mobile

VH1 Mobile has seen tremendous growth in the last year -- video streams on the on-demand mobile service were up 123 percent in 2007. In December, 2007 alone, VH1 Mobile's VOD streams reached over 1 million. VH1 Mobile's five WAP sites have seen an impressive 100% month-over-month growth since launching the main VH1 WAP site in March 2007. Additionally, 2007 saw the launch of VH1 Mobile games "Know It All" (pop culture trivia) and "Best Week Ever," a downloadable trivia game based on the popular weekly series. For more information on VH1 Mobile visit Mobile.VH1.com.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1 Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

  [march 2008]  


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