or


[02/17/09 - 11:56 AM]
Hyundai Races Into '24' as Official Series Sponsor
The pact includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing.

[via press release from Hyundai]

Hyundai Races Into '24' as Official Series Sponsor

Hyundai Genesis Powers TV's Top Advertiser Drama with In-Show Integrations, Digital Extensions, Sports Tie-Ins, In-Dealership Exposure and More

FOUNTAIN VALLEY, Calif., Feb. 17 -- Jack Bauer is eight hours into another high-octane thrill ride on "24," this time powered by new series sponsor and marketing partner Hyundai and its 2009 North American Car of the Year, the Genesis sedan. The multiplatform collaboration that kicked off last November during the two-hour television event "24: REDEMPTION" spans the series' nail-biting Season Seven and includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing. "24" airs Mondays (9:00-10:00 PM ET/PT) on FOX.

"Our partnership with FOX and its hit show '24' provides a tremendous 360-degree platform to showcase our new flagship, the Genesis sedan," said Chris Perry, director of marketing communications, Hyundai Motor America. "The unique in-show integration ensures exposure when the audience is most involved with the TV series, watching Jack Bauer in his perilous episodes, but the extensions allow us to build a relationship with consumers in the real world."

The innovative marketing partnership with Hyundai and its media partners, World Marketing Group and Initiative, boasts multiple touchstones, including:

In-Show Integrations: The specialty attributes of the Hyundai Genesis play pivotal roles both in "24: REDEMPTION" and throughout Season Seven. In "24: REDEMPTION," the car's Bluetooth capabilities were highlighted, and additional in-show integrations will be seamlessly integrated into the storyline throughout Season Seven.

Digital Extensions: Hyundai Genesis branding is featured on FOX.com, FOX On Demand, MySpace and hulu. The "24" microsite on FOX.com also includes exclusive, behind-the-scenes content that is updated weekly from January through May. For every episode of "24," a "Scenemaker," specially produced and created by the Genesis, will take fans deeper into the series by highlighting something or someone special about that particular heart-racing hour.

Sports Tie-Ins: For "24: REDEMPTION," Hyundai received on-air enhancements during Major League Playoffs and World Series games.

In-Dealership Presence: A "24: REDEMPTION" integration reel is currently being shown in Hyundai dealerships throughout the U.S.

Product Placement: Hyundai Genesis vehicles will have an on-air presence throughout Season Seven of "24" and were also featured in "24: REDEMPTION."

Other Marketing: The "24: REDEMPTION" telecast was supported by national print (TIME, Sports Illustrated) and local radio buys.

About Hyundai

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.





  [february 2009]  
S
M
T
W
T
F
S


· 24 (FOX)









[08/20/14 - 04:01 PM]
Syfy and Alcon TV Announce Shohreh Aghdashloo and Steven Strait Will Star in "The Expanse," New 10-Episode Space Opera
They'll join the previously announced Thomas Jane as the world-weary Detective Miller, a native of "the Asteroid Belt" between Mars and Jupiter.

[08/20/14 - 02:59 PM]
Nickelodeon to Premiere Two New Live-Action Shows Sept. 13
Look for newcomers "Henry Danger" and "Nicky, Ricky, Dicky & Dawn" at 8:00/7:00c and 8:30/7:30c, respectively.

[08/20/14 - 02:17 PM]
FX's Acclaimed Anthology Series "American Horror Story: Freak Show" Premieres October 8
Jessica Lange, Kathy Bates, Sarah Paulson, Michael Chiklis and Angela Bassett star in the latest installment, airing Wednesday nights at 10:00/9:00c.

[08/20/14 - 02:15 PM]
Animal Planet's "Treehouse Masters" Is Top of the Charts
Animal Planet spins the numbers for Friday, August 15.

[08/20/14 - 01:25 PM]
David Spade, Celebrity Pals Match Wits with NFL on FOX's Jay Glazer in "Fantasy Football Uncensored" on FOX Sports 1
Nick Swardson, Brody Stevens, Rascal Flatts' bassist Jay DeMarcus, MMA icon Chuck Liddell, No Filter's Katie Nolan and actor Jerry Ferrara will also compete.

[08/20/14 - 12:44 PM]
Syfy's "Wizard Wars" Makes Magic -- Conjures Up Over One Million Total Viewers
Syfy spins the numbers for Tuesday, August 19.

[08/20/14 - 12:42 PM]
ABC and Twitter Offer a Special First Look at the Premiere of "Selfie" to Twitter Users
The show's pilot is now available in advance of its premiere, Tuesday, September 30 at 8:00/7:00c.

[08/20/14 - 12:30 PM]
Tony Shalhoub Joins "Nurse Jackie's" Seventh Season
He'll play a new ER doctor who has a great bedside manner, a special touch with his boss, Gloria Akalitus, and who offers Jackie something she desperately needs - a friend.

[08/20/14 - 12:11 PM]
4.5 Million Viewers Turn to WE tv on Night of "Braxton Family Values" and "SWV Reunited" Premieres
WE tv spins the numbers for Thursday, August 14.

[08/20/14 - 12:02 PM]
"Sports Jeopardy!" with Dan Patrick Premieres September 24 on Crackle
New episodes will be available to stream on demand year round every Wednesday for a total of 52 episodes each year.

[08/20/14 - 12:01 PM]
"Brickleberry" Season 3 Premieres September 16 at 10:30 pm ET/PT; "Adam Devine's House Party" Season 2 Premieres September 9 at 10:30 pm ET/PT
The latter will then move into its permanent timeslot on Thursday, September 11 at 12:30 a.m. ET/PT.

[08/20/14 - 11:45 AM]
Mediacom Communications and The Walt Disney Company Sign Comprehensive Distribution Deal
Continuing services covered by the broad scope of this agreement include: ABC Family, Disney Channel, Disney Junior, Disney XD, ESPN, ESPN2, ESPNU, ESPN Deportes, ESPNEWS, ESPN Classic, ESPN3, Fusion and retransmission consent for ABC Owned stations.

[08/20/14 - 10:36 AM]
"Kim of Queens" Returns to Rule Her Kingdom September 16
The series returns this fall for a second season with star Kim Gravel, one of the country's most successful and outspoken pageant coaches on a mission to find diamonds in the rough and transform them into confident young women.

[08/20/14 - 10:00 AM]
Witness the Birth of a Brave New World and Meet the 15 Pioneers Building "Utopia"
The series kicks off with a special three-night premiere, beginning on a special night, Sunday, September 7 at 8:00/7:00c.

[08/20/14 - 09:37 AM]
Showtime(R) Gives Acclaimed Drama Series "Ray Donovan" and "Masters of Sex" Season Three Pick-Ups
Both series will receive 12 one-hour episode orders, and will begin production in early 2015.