or


[02/17/09 - 11:56 AM]
Hyundai Races Into '24' as Official Series Sponsor
The pact includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing.

[via press release from Hyundai]

Hyundai Races Into '24' as Official Series Sponsor

Hyundai Genesis Powers TV's Top Advertiser Drama with In-Show Integrations, Digital Extensions, Sports Tie-Ins, In-Dealership Exposure and More

FOUNTAIN VALLEY, Calif., Feb. 17 -- Jack Bauer is eight hours into another high-octane thrill ride on "24," this time powered by new series sponsor and marketing partner Hyundai and its 2009 North American Car of the Year, the Genesis sedan. The multiplatform collaboration that kicked off last November during the two-hour television event "24: REDEMPTION" spans the series' nail-biting Season Seven and includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing. "24" airs Mondays (9:00-10:00 PM ET/PT) on FOX.

"Our partnership with FOX and its hit show '24' provides a tremendous 360-degree platform to showcase our new flagship, the Genesis sedan," said Chris Perry, director of marketing communications, Hyundai Motor America. "The unique in-show integration ensures exposure when the audience is most involved with the TV series, watching Jack Bauer in his perilous episodes, but the extensions allow us to build a relationship with consumers in the real world."

The innovative marketing partnership with Hyundai and its media partners, World Marketing Group and Initiative, boasts multiple touchstones, including:

In-Show Integrations: The specialty attributes of the Hyundai Genesis play pivotal roles both in "24: REDEMPTION" and throughout Season Seven. In "24: REDEMPTION," the car's Bluetooth capabilities were highlighted, and additional in-show integrations will be seamlessly integrated into the storyline throughout Season Seven.

Digital Extensions: Hyundai Genesis branding is featured on FOX.com, FOX On Demand, MySpace and hulu. The "24" microsite on FOX.com also includes exclusive, behind-the-scenes content that is updated weekly from January through May. For every episode of "24," a "Scenemaker," specially produced and created by the Genesis, will take fans deeper into the series by highlighting something or someone special about that particular heart-racing hour.

Sports Tie-Ins: For "24: REDEMPTION," Hyundai received on-air enhancements during Major League Playoffs and World Series games.

In-Dealership Presence: A "24: REDEMPTION" integration reel is currently being shown in Hyundai dealerships throughout the U.S.

Product Placement: Hyundai Genesis vehicles will have an on-air presence throughout Season Seven of "24" and were also featured in "24: REDEMPTION."

Other Marketing: The "24: REDEMPTION" telecast was supported by national print (TIME, Sports Illustrated) and local radio buys.

About Hyundai

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.





  [february 2009]  
S
M
T
W
T
F
S


· 24 (FOX)





[10/15/19 - 10:38 AM]
OWN's Hit Drama Series "Ambitions" Returns with All-New Episodes November 12
On average during the first half of the season, "Ambitions" ranked #1 in the Tuesday 10:00 p.m. time period across broadcast and cable with African American audiences.

[10/15/19 - 10:01 AM]
Shawn Levy and Nick Jonas to Executive Produce "Dash & Lily," A New Show Based on the YA Book Series About a Whirlwind Holiday Romance
Austin Abrams, Midori Francis, Dante Brown and Troy Iwata will star in the project.

[10/15/19 - 10:01 AM]
Binge the New Season of CBS All Access' "No Activity" Beginning Thursday, Nov. 21
Season three finds detectives Nick Cullen and Judd Tolbeck back in uniform with a revolving door of quirky new partners and even quirkier criminals, while robots edge in on Janice and Fatima in dispatch.

[10/15/19 - 10:00 AM]
"The Bronx, USA," A Celebration of the Dynamic Diversity of the Bronx, Debuts October 30, Exclusively on HBO
From the team behind HBO's "If You're Not in the Obit, Eat Breakfast," the film follows producer George Shapiro as he returns to his hometown of the Bronx.

[10/15/19 - 09:17 AM]
Video: Arsenio Hall Standup Special Trailer - "Smart & Classy" - Netflix
The special drops Tuesday, October 29 on the streaming service.

[10/15/19 - 08:29 AM]
HBO Max Orders "Grease: Rydell High" Musical Spin-Off Series
A joyous musical series set in and around the world of Rydell High, the show reimagines the global smash hit movie with some characters you already know, and a whole lot more you will soon meet.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/15/19 - 08:14 AM]
Video: It's Beginning to Look a Lot Like Netflix - Holidays 2019 - Netflix
Season two of "Nailed It! Holiday" and newcomer "Merry Happy Whatever" are among the offerings.

[10/14/19 - 12:50 PM]
Hadley Robinson and Lauren Tsai to Star in Amy Poehler's Next Directorial Effort "Moxie"
The film tells the story of a girl (Robinson) from a small town who is inspired by her mother's Riot Girl past and starts a feminist revolution at her high school.

[10/14/19 - 12:00 PM]
New Craig Ferguson-Hosted Game Show, ABC's "The Hustler," Challenges Viewers to Hone Their Detective Skills
"The Hustler" is set to begin production later this fall, with an airdate to be announced at a later date.

[10/14/19 - 11:01 AM]
Sarah Silverman Returns to HBO for Stand-Up Comedy Special and Late-Night Series Pilot
Silverman describes her proposed late-night series as "weighing in on the mishigas of the week and taking live video calls."

[10/14/19 - 10:00 AM]
Documentary "Saudi Women's Driving School" Debuts October 24, Exclusively on HBO
This eye-opening film documents the lives of self-reliant women in Saudi Arabia who challenge western stereotypes of their country's gender dynamics, while exercising their long-awaited right to drive.

[10/14/19 - 09:13 AM]
Video: YouTube Debuts Official Trailer for New Learning Series That Tests the Magic of Cinema from "Back to the Future" to "Ghostbusters"
"Could You Survive The Movies," hosted by Jake Roper, debuts Monday, October 21.

[10/14/19 - 09:09 AM]
Video: "Little Miss Sumo" - Main Trailer - Netflix
Banned from competing professionally, female sumo wrestling champion Hiyori will have to retire at the age of 21.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.