or


[02/17/09 - 11:56 AM]
Hyundai Races Into '24' as Official Series Sponsor
The pact includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing.

[via press release from Hyundai]

Hyundai Races Into '24' as Official Series Sponsor

Hyundai Genesis Powers TV's Top Advertiser Drama with In-Show Integrations, Digital Extensions, Sports Tie-Ins, In-Dealership Exposure and More

FOUNTAIN VALLEY, Calif., Feb. 17 -- Jack Bauer is eight hours into another high-octane thrill ride on "24," this time powered by new series sponsor and marketing partner Hyundai and its 2009 North American Car of the Year, the Genesis sedan. The multiplatform collaboration that kicked off last November during the two-hour television event "24: REDEMPTION" spans the series' nail-biting Season Seven and includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing. "24" airs Mondays (9:00-10:00 PM ET/PT) on FOX.

"Our partnership with FOX and its hit show '24' provides a tremendous 360-degree platform to showcase our new flagship, the Genesis sedan," said Chris Perry, director of marketing communications, Hyundai Motor America. "The unique in-show integration ensures exposure when the audience is most involved with the TV series, watching Jack Bauer in his perilous episodes, but the extensions allow us to build a relationship with consumers in the real world."

The innovative marketing partnership with Hyundai and its media partners, World Marketing Group and Initiative, boasts multiple touchstones, including:

In-Show Integrations: The specialty attributes of the Hyundai Genesis play pivotal roles both in "24: REDEMPTION" and throughout Season Seven. In "24: REDEMPTION," the car's Bluetooth capabilities were highlighted, and additional in-show integrations will be seamlessly integrated into the storyline throughout Season Seven.

Digital Extensions: Hyundai Genesis branding is featured on FOX.com, FOX On Demand, MySpace and hulu. The "24" microsite on FOX.com also includes exclusive, behind-the-scenes content that is updated weekly from January through May. For every episode of "24," a "Scenemaker," specially produced and created by the Genesis, will take fans deeper into the series by highlighting something or someone special about that particular heart-racing hour.

Sports Tie-Ins: For "24: REDEMPTION," Hyundai received on-air enhancements during Major League Playoffs and World Series games.

In-Dealership Presence: A "24: REDEMPTION" integration reel is currently being shown in Hyundai dealerships throughout the U.S.

Product Placement: Hyundai Genesis vehicles will have an on-air presence throughout Season Seven of "24" and were also featured in "24: REDEMPTION."

Other Marketing: The "24: REDEMPTION" telecast was supported by national print (TIME, Sports Illustrated) and local radio buys.

About Hyundai

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.





  [february 2009]  
S
M
T
W
T
F
S


· 24 (FOX)











[10/30/14 - 08:50 AM]
Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October
Bounce TV spins the numbers for the month of October to date.

[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:35 AM]
"The Mysteries of Laura" Retains 92% of the Prior Week's Rating in Adults 18-49
NBC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/30/14 - 08:08 AM]
Hulu Announces Ten Episode Straight-to-Series Order for "Casual," a Comedy Series Executive-Produced and Directed by Oscar(R) Nominee Jason Reitman
The series follows the story of a dysfunctional family with a bachelor brother and his newly divorced sister.

[10/30/14 - 07:59 AM]
Video: First Look - "Portlandia" Season 5 - Goth Couple Plans Own Funeral - Premieres January 2015 on IFC
Most people avoid planning their own funeral services, but this goth duo considers it the pinnacle of their life's celebration.

[10/30/14 - 07:01 AM]
Video: New Trailer for Syfy's Upcoming Series "12 Monkeys"
Inspired by the classic blockbuster film, the series premieres Friday, January 16 at 9:00/8:00c.

[10/30/14 - 06:32 AM]
Breeders' Cup and NBC Sports Group Reach Unprecedented 10-Year Media Rights Extension
As part of the agreement, NBC and NBCSN will combine to present at least eight hours of live coverage of the Breeders' Cup.

[10/30/14 - 06:24 AM]
Jewelry Television and The Weather Channel Partner for Co-Branded $10,000 National Sweepstakes
The popular show, produced by High Noon Entertainment, returns Sunday, December 7 at 9:00/8:00c.

[10/30/14 - 06:04 AM]
ESPN2 and ABC7 Present the 2014 TCS New York City Marathon
The 44th running of the race will also be available to fans in the New York area on WatchABC and beyond the city on WatchESPN.

[10/30/14 - 06:00 AM]
Christina Milian Cranks Up the Volume on Her Life and Career When "Christina Milian Turned Up," Premieres January 18 at 10PM on E!
The series follows Christina as she reinvigorates her music career with a new label, a new sound and a new look, all while raising her young daughter Violet with help from mom Carmen and sisters Danielle and Lizzy.

[10/29/14 - 05:01 PM]
Fan Favorite Chris Soules Searches for Love Again on ABC's Hit Romance Reality Series, "The Bachelor," When It Premieres Monday, January 5, 2015
Chris Soules, the stylish farmer from Iowa, was sent home by Andi Dorfman on "The Bachelorette."

[10/29/14 - 04:37 PM]
"The Great Christmas Light Fight" Returns for Its Second Season, Premiering December 8 on ABC
Each of the six one hour episodes features 4 families from across America who work harder than the elves themselves in order to out-deck the halls of their competition and possibly win the ultimate Christmas Gift: $50,000!

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 03:25 PM]
Video: "Justified" - Hat Trick
Get your first tease for the upcoming final season, due this January on FX.