or


[02/17/09 - 11:56 AM]
Hyundai Races Into '24' as Official Series Sponsor
The pact includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing.

[via press release from Hyundai]

Hyundai Races Into '24' as Official Series Sponsor

Hyundai Genesis Powers TV's Top Advertiser Drama with In-Show Integrations, Digital Extensions, Sports Tie-Ins, In-Dealership Exposure and More

FOUNTAIN VALLEY, Calif., Feb. 17 -- Jack Bauer is eight hours into another high-octane thrill ride on "24," this time powered by new series sponsor and marketing partner Hyundai and its 2009 North American Car of the Year, the Genesis sedan. The multiplatform collaboration that kicked off last November during the two-hour television event "24: REDEMPTION" spans the series' nail-biting Season Seven and includes exclusive integrations, digital extensions, enhanced sports tie-ins, in-dealership presence, product placement, and print and local radio marketing. "24" airs Mondays (9:00-10:00 PM ET/PT) on FOX.

"Our partnership with FOX and its hit show '24' provides a tremendous 360-degree platform to showcase our new flagship, the Genesis sedan," said Chris Perry, director of marketing communications, Hyundai Motor America. "The unique in-show integration ensures exposure when the audience is most involved with the TV series, watching Jack Bauer in his perilous episodes, but the extensions allow us to build a relationship with consumers in the real world."

The innovative marketing partnership with Hyundai and its media partners, World Marketing Group and Initiative, boasts multiple touchstones, including:

In-Show Integrations: The specialty attributes of the Hyundai Genesis play pivotal roles both in "24: REDEMPTION" and throughout Season Seven. In "24: REDEMPTION," the car's Bluetooth capabilities were highlighted, and additional in-show integrations will be seamlessly integrated into the storyline throughout Season Seven.

Digital Extensions: Hyundai Genesis branding is featured on FOX.com, FOX On Demand, MySpace and hulu. The "24" microsite on FOX.com also includes exclusive, behind-the-scenes content that is updated weekly from January through May. For every episode of "24," a "Scenemaker," specially produced and created by the Genesis, will take fans deeper into the series by highlighting something or someone special about that particular heart-racing hour.

Sports Tie-Ins: For "24: REDEMPTION," Hyundai received on-air enhancements during Major League Playoffs and World Series games.

In-Dealership Presence: A "24: REDEMPTION" integration reel is currently being shown in Hyundai dealerships throughout the U.S.

Product Placement: Hyundai Genesis vehicles will have an on-air presence throughout Season Seven of "24" and were also featured in "24: REDEMPTION."

Other Marketing: The "24: REDEMPTION" telecast was supported by national print (TIME, Sports Illustrated) and local radio buys.

About Hyundai

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.





  [february 2009]  
S
M
T
W
T
F
S


· 24 (FOX)





[05/04/16 - 01:03 PM]
"Saturday Night Live" Returns in May with Three Back-to-Back Shows
Brie Larson (May 7), Drake (May 14) and Fred Armisen (May 21) will close out the show's season.

[05/04/16 - 12:02 PM]
"Check It Out! With Dr. Steve Brule" Season 4 Premieres Friday, June 17th at 11:00 p.m. ET/PT on Adult Swim
The new season will be followed by "Decker: Unclassified," starring Tim Heidecker and Gregg Turkington.

[05/04/16 - 12:00 PM]
Start Your Summer with an Animated Adventure During Freeform's "Funday" Weekend Programming Event on May 14 and 15
Experience college through Mike Wazowski's eye, whip up recipes with Remy, and cheer on Wreck-It Ralph and Aladdin as they attempt to prove themselves as heroes.

[05/04/16 - 11:57 AM]
GSN to Launch First Spinoff Series from "Skin Wars" Franchise; "Skin Wars: Fresh Paint" Debuts Wednesday, June 15 at 10PM ET/PT
The series features three of "Skin Wars" top former contestants who mentor six new, highly accomplished artists each week.

[05/04/16 - 10:49 AM]
National Geographic Launches a Covert Investigation Into the Disappearance of Adventurer Cody Dial in Riveting True-Crime Series, "Missing Dial"
The six-part series launches Sunday, May 22 at 10:00/9:00c on the network.

[05/04/16 - 10:25 AM]
Valerie Bertinelli Entertains Friends & Family on the Return of "Valerie's Home Cooking"
Valerie is back in the kitchen sharing her tips for easy-to-make, delicious dishes and homemade recipes, adding her own signature touches and flavor along the way.

[05/04/16 - 10:08 AM]
TNT Teams Up with E4 on "Foreign Bodies"
The series is the story of a motley gang of travellers embarking on a three-month trip around Asia.

[05/04/16 - 10:01 AM]
2015 FIFA Women's World Cup Champion Abby Wambach Joins ESPN
Wambach will cover international sporting events for the network later this summer at the UEFA European Football Championship 2016 in France and 2016 Summer Olympics in Rio de Janeiro.

[05/04/16 - 09:39 AM]
E! Announces Four New Unscripted Series as the Pop Culture Powerhouse Continues to Expand on Successful Primetime Slate
Highlights include a spin-off of hit franchise "WAGS" (Wives and Girlfriends of Sports Stars) set against the sunny, sexy backdrop of South Florida.

[05/04/16 - 09:34 AM]
Netflix Celebrates "Marseille"
In advance of the series launch on May 5, Netflix surprised the residents of Marseille today in true Hollywood fashion when a french twist of the original "Hollywood" sign was erected to overlook the city.

[05/04/16 - 09:07 AM]
ESPN's Industry-Leading 38-Game Bowl Schedule to Conclude 2016-17 College Football Season
The season will conclude with the College Football Playoff National Championship game on Monday, January 9, on ESPN.

[05/04/16 - 09:01 AM]
The 23rd Annual SAG Awards(R) Ceremony Will Be January 29, 2017
The annual celebration of outstanding performances in film and television will be once again simulcast live on TNT and TBS.

[05/04/16 - 08:35 AM]
FYI Orders New TV Series "Prefabulous" (w.t.) from Vox Entertainment; Curbed.com to Partner with Series
The series celebrates America's next big trend in real estate, prefabricated homes.

[05/04/16 - 08:21 AM]
NBC Ties for First for the Night in the 18-49 Demo
NBC spins the numbers for Tuesday, May 3.

[05/04/16 - 08:21 AM]
"Fresh Off the Boat" Is Tuesday's No. 1 Comedy in Viewers and Young Adults
ABC spins the numbers for Tuesday, May 3.