Quick Take for Thursday, November 3, 2005 (Based on Fast Affiliate Ratings)
With the Broadcast Television Premiere of the Disney Theatrical, �Pirates of
The Caribbean: The Curse of the Black Pearl,� ABC is up by 2.4 Million Viewers
And by 53% in Adults 18-49 on the First Night of the 2005 November Sweep
ABC Marks its Strongest Start to a November Sweep in 5 Years Among Young Adults
Thursday Night (8:00-11:00 p.m.)
With the broadcast television premiere of the Disney theatrical, �Pirates of the Caribbean: The Curse of the Black Pearl� (8:00-11:00 p.m.), ABC delivered substantial increases on the first night of the 2005 November Sweep. Versus the opening Thursday of last November (11/4/04), ABC�s performance on first the evening of the sweep period grew by 2.4 million viewers (8.4 million vs. 6.0 million) and by 53% among Adults 18-49 (2.9/7 vs. 1.9/5). In fact among viewers and young adults, ABC stood as the only major network to improve its delivery from the same night last year. The WB was the only other broadcaster to post year-to-year gains.
� �The Wonderful World of Disney� movie boosted ABC to its strongest Adult 18-49 (2.9/7) and Adult 18-34 (2.3/7) numbers on the opening night of a November Sweep in 5 years � since 11/2/00.
� In Total Viewers and Adults 18-49, ABC�s delivered its top non-sports Thursday since February (2/24/05). The Net posted its highest-rated non-sports Teen 12-17 rating (2.8/9) on the evening in nearly a year � since 11/25/04.
Source: NTI (Fast Affiliate Ratings) 11/3/05.