or


[02/25/09 - 04:32 PM]
Repeats to Dot March Sweeps
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- With the digital television switch bumping winter sweeps from February to March, some of the broadcast networks are opting for a less aggressive approach to the all-important ratings period.

In short - there will be plenty of repeats next month.

"Sweeps" refers to the quarterly period - traditionally November, February, May and July - in which local stations gain demographic information from 1.6 million paper diaries processed by Nielsen.

Unlike the national sample (and its "fast national" reporting), this group - better known as the metered markets - generally doesn't receive adults 18-49 and other demographic information outside of households on a daily basis from Nielsen due to the cost involved.

Not surprisingly, networks and distributors beef up their offerings during these months to help inflate their numbers. But with the winter period already carrying an asterisk as it is (March 2009 vs. February 2008 being a debatable comparison and all), the prevailing attitude is we're going to try, but not as hard as we would if it were in February.

In any case, here's a breakdown of some notable "off" (i.e. repeat) nights during the upcoming sweeps period (March 5 - April 1).

Thursday, March 5 - "Grey's Anatomy," "Private Practice," "Smallville" and "Supernatural"

Monday, March 9 - "Gossip Girl" and "One Tree Hill"

Tuesday, March 10, 17 & 24 - "90210"

Tuesday, March 10 - "NCIS," "The Mentalist" and "Without a Trace"

Wednesday, March 11 - "Scrubs" and "Lost"

Thursday, March 12 - "My Name Is Earl"

Monday, March 16 - "Chuck," "Heroes" and "Medium"

Wednesday, April 1 - "The New Adventures of Old Christine," "Gary Unmarried," "Criminal Minds" and "CSI: NY"





  [february 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· CHUCK (NBC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· GARY UNMARRIED (CBS)
· GOSSIP GIRL (CW)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· LOST (ABC)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· MY NAME IS EARL (NBC)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· ONE TREE HILL (CW)
· PRIVATE PRACTICE (ABC)
· SCRUBS (ABC)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· WITHOUT A TRACE (CBS)





[05/23/13 - 01:47 PM]
"The Americans" Scores - Ties As Most-Watched First Season of Any FX Drama
FX further spins the numbers for the season to date.

[05/23/13 - 01:34 PM]
VH1 Is Back on the Therapist's Couch with Season 3 of "VH1 Couples Therapy" on Wednesday June 12th at 10 PM ET/PT
Joe Francis & Abby Wilson, Flavor Flav & Elizabeth Trujillo, Chingy & Temple Poteat, Dustin Zito & Heather Marter and Caitlin Lowell & Tyler Baltierra are on tap.

[05/23/13 - 01:28 PM]
ESPN and ESPN3 Present 2013 Scripps National Spelling Bee Finals
ESPN will mark its 20th year of televising the event by presenting 14 hours of the competition live beginning Wednesday, May 29.

[05/23/13 - 12:43 PM]
Hollywood's Hottest Talent Added to Spike TV's "Guys Choice" Lineup
Seth MacFarlane, Mark Wahlberg, Vin Diesel, Jeff Bridges, Jason Sudeikis, Jackie Chan, Andrew Luck, Chrissy Teigen, Katherine Webb and Joseph Gordon-Levitt are slated to appear.

[05/23/13 - 12:30 PM]
ACC College Football Games Added to ESPN's 2013 Schedule
The season kicks off with a Thursday ESPN College Football Primetime telecast pitting North Carolina at the SEC's No. 8 South Carolina on August 29, at 6 p.m. on ESPN.

[05/23/13 - 12:12 PM]
FX Connects "The Bridge" to Viewers July 10th
Demian Bichir and Diane Kruger star in the 13-episode series, airing Wednesdays at 10:00/9:00c.

[05/23/13 - 11:37 AM]
Video: New Bar Anthem from the Cast of TBS's "Sullivan & Son"
Look for the show's second season to debut on Thursday, June 13 at 10:00/9:00c.

[05/23/13 - 11:18 AM]
TNT's Exclusive Coverage of the 2013 NBA Eastern Conference Finals Game 1 Delivers 5.3 U.S. HH Rating & 8.2 Million Total Viewers
TNT spins the numbers for Wednesday, May 22.

[05/23/13 - 10:50 AM]
The CW Moves Up the Second Season Premiere of Ballet Docuseries "Breaking Pointe" to Monday, July 22
The series will return for a sophomore season one week earlier than previously announced.

[05/23/13 - 10:28 AM]
Jay Leno and Jimmy Fallon Dominate with "Tonight's" Biggest 18-49 Audience Since December and "Late Night's" Best Since New Year's Week
NBC spins the late-night numbers for the week of May 13-17.

[05/23/13 - 10:27 AM]
Video: First Look at CBS New Fall Series
The Eye releases full trailers for "Mom," "We Are Men," "The Millers," "The Crazy Ones" and "Hostages."

[05/23/13 - 10:04 AM]
USA Network to Air Academy Award(R)-Winning Film "Milk" with Special Introduction by Emmy(R)Award-Winner and Activist Neil Patrick Harris
"Milk" will be featured in commemoration of Pride Month, with limited commercial interruptions, on Saturday, June 1 at 8:00/7:00c.

[05/23/13 - 10:03 AM]
Lucky and the Gang Help a Newspaper Delivery Girl Adopt a Pup on "Pound Puppies," Saturday June 1
Eric McCormack, Yvette Nicole Brown, John DiMaggio, Michael Rapaport and Alanna Ubach are all back with new episodes.

[05/23/13 - 10:03 AM]
"Pussy Riot: A Punk Prayer," the Story of the Controversial Russian Feminist Art Collective and the Trial That Rocked a Nation, Kicks Off HBO Documentary Films' Summer Series June 10
An official selection of the 2013 Sundance Film Festival, the film received the World Cinema Documentary Special Jury Award for Punk Spirit.

[05/23/13 - 10:00 AM]
ABC Family Continues to Grow Its Original Programming and Greenlights a New Comedy Series, "Spell-Mageddon"
It will join the network's Wednesday night comedy line-up on Wednesday July 24 at 9:00/8:00c.