or


[02/25/09 - 04:32 PM]
Repeats to Dot March Sweeps
By The Futon Critic Staff (TFC)

LOS ANGELES (thefutoncritic.com) -- With the digital television switch bumping winter sweeps from February to March, some of the broadcast networks are opting for a less aggressive approach to the all-important ratings period.

In short - there will be plenty of repeats next month.

"Sweeps" refers to the quarterly period - traditionally November, February, May and July - in which local stations gain demographic information from 1.6 million paper diaries processed by Nielsen.

Unlike the national sample (and its "fast national" reporting), this group - better known as the metered markets - generally doesn't receive adults 18-49 and other demographic information outside of households on a daily basis from Nielsen due to the cost involved.

Not surprisingly, networks and distributors beef up their offerings during these months to help inflate their numbers. But with the winter period already carrying an asterisk as it is (March 2009 vs. February 2008 being a debatable comparison and all), the prevailing attitude is we're going to try, but not as hard as we would if it were in February.

In any case, here's a breakdown of some notable "off" (i.e. repeat) nights during the upcoming sweeps period (March 5 - April 1).

Thursday, March 5 - "Grey's Anatomy," "Private Practice," "Smallville" and "Supernatural"

Monday, March 9 - "Gossip Girl" and "One Tree Hill"

Tuesday, March 10, 17 & 24 - "90210"

Tuesday, March 10 - "NCIS," "The Mentalist" and "Without a Trace"

Wednesday, March 11 - "Scrubs" and "Lost"

Thursday, March 12 - "My Name Is Earl"

Monday, March 16 - "Chuck," "Heroes" and "Medium"

Wednesday, April 1 - "The New Adventures of Old Christine," "Gary Unmarried," "Criminal Minds" and "CSI: NY"





  [february 2009]  
S
M
T
W
T
F
S


· 90210 (CW)
· CHUCK (NBC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· GARY UNMARRIED (CBS)
· GOSSIP GIRL (CW)
· GREY'S ANATOMY (ABC)
· HEROES (NBC)
· LOST (ABC)
· MEDIUM (CBS)
· MENTALIST, THE (CBS)
· MY NAME IS EARL (NBC)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· ONE TREE HILL (CW)
· PRIVATE PRACTICE (ABC)
· SCRUBS (ABC)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· WITHOUT A TRACE (CBS)





[05/25/12 - 03:22 PM]
Production for Season Two of "Grimm" Commences on May 30
Repeats of the series will air Mondays at 10:00/9:00c this summer as a build up to the show's return in August.

[05/25/12 - 02:26 PM]
Interview: "Mrs. Eastwood & Company" Star Dina Eastwood
E!'s latest reality entry airs Sundays at 10:00/9:00c after "Keeping Up with the Kardashians."

[05/25/12 - 01:51 PM]
Thursday's Cable Ratings: Heat Clincher Puts ESPN in Front
Plus: numbers for Animal Planet's "Swamp Wars," TLC's "On the Fly" and "Tattoo School."

[05/25/12 - 12:58 PM]
TBS's New Original Sitcom "Men at Work" Scores More than 2.6 Million Viewers And 1.6 Million Adults 18-49 in Thursday Night Debut
TBS spins the numbers for Thursday, May 24.

[05/25/12 - 11:43 AM]
Celebrate Father's Day as SOAPnet Presents "A Veronica Mars Marathon: Who's Your Daddy?" on Sunday, June 17 3PM - 7PM
The four-hour marathon revolves around whether or not Keith Mars is Veronica's biological father.

[05/25/12 - 10:29 AM]
Video: Trailers from CBS's Upfront Presentation
The full previews are now available for the Eye's new fall series.

[05/25/12 - 09:39 AM]
ABC Family Celebrates Father's Day With an All Day Marathon of Movies Dads Love Sunday, June 17 Starting at 7AM
Highlights include the basic cable premiere of "Prince of Persia: The Sands of Time."

[05/25/12 - 09:33 AM]
Return to a Galaxy Far, Far Away as Spike TV Launches Into Hyperspace With the World Premiere of the Next Big "Star Wars(TM)" Game Franchise
A first look at this top secret project will be revealed on Thursday, May 31, as a part of the pre-E3 episode of Spike's hit video game show "GTTV."

[05/25/12 - 09:33 AM]
Dierks Bentley Delivers His New Hits and Adds His Own Bluegrass Touch to an Adele Smash When CMT.com Premieres "Unplugged" on Tuesday, May 29
The episode will also air as a half-hour special on Palladia (Saturday, June 2) and CMT (Monday, June 25).

[05/25/12 - 08:41 AM]
ABC's "Duets" Tops Fox's "Dance"/"Rookie Blue" Marks Most-Watched Telecast Since Aug '10
ABC spins the numbers for Thursday, May 24.

[05/25/12 - 08:37 AM]
Thursday's Broadcast Ratings: "So You Think You Can Dance" Opens Summer on Top
FOX's mainstay however is down 25% from last year's launch among adults 18-49.

[05/25/12 - 08:11 AM]
Wedding Season Replaces Football Season When "Dallas Cowboys Cheerleaders: Brides" Premieres Friday, June 2 on CMT
The one-hour special features Cassie Trammell, Sunni Cranfill and Trisha Trevino "as they juggle work, school and practice all while planning their dream wedding."

[05/25/12 - 07:05 AM]
ABC to Exclusively Broadcast Celtics-Sixers Game Seven
Mike Breen and analyst Jeff Van Gundy will call the game, which starts at 8:00/7:00c, with reporter Doris Burke.

[05/25/12 - 06:34 AM]
Lifetime's Major Program Event, "The Week the Women Went," to Premiere in August
The four-part series was previously slated to launch on Wednesday, June 6.

[05/25/12 - 06:00 AM]
2012 MTV Movie Awards to Feature Exclusive Footage From "The Dark Knight Rises" on Sunday, June 3 at 9:00 p.m. ET/PT on MTV
Plus: Channing Tatum and Matthew McConaughey, stars of the upcoming film "Magic Mike," will join its impressive line-up of presenters.