[11/01/05 - 12:00 AM]
Primetime Ratings Report for the Week of October 24-30, 2005

[via press release from ABC]

Primetime Ratings Report For the week of October 24-30, 2005

ABC Claims 4 of Top 10 Programs for the Week in Adults 18-49, as �Grey�s Anatomy� Achieves its Highest-Ever Rank in the Key Sales Demographic

ABC Airs the No. 1 Shows During the Week Among Adults 18-34, Women 18-49, Women 18-34 and Men 18-34, as Well as the Top 5 Broadcast Shows in Kids 2-11

�Wife Swap� Earns Second Place in its Monday Time Period in Adults 18-49, Improving the Slot for ABC by 2.7 Million Viewers and by 81% in Adults 18-49

Delivering its Most Competitive Tuesday of the Season, ABC Posts its Best Non-Sports Adult 18-49 Rating on the Evening in Nearly 8 Months

ABC�s Special Replay of �It�s The Great Pumpkin, Charlie Brown� Wins at 8pm Among Young Adults, Growing its Adult 18-49 Rating on ABC Year to Year

ABC�s �According to Jim� Marks its Strongest Performance in 7 Months

�Commander In Chief� is the Top Non-Sports Program in Viewers and Young Adults Opposite the World Series from 9-10pm, Up from the Prior Week in Adults 18-49

ABC�s �Boston Legal� Beats CBS� �Close to Home� by 1.6 Million Viewers and by 21% in Adults 18-49, with its Top Ratings This Season in Adults 18-34 and Men 18-34

For the 4th Straight Week, ABC�s �George Lopez� Wins its Slot in Adults 18-49

On All Three of its Telecasts, ABC�s �Freddie� Builds on its �George Lopez� Lead-in in Each of the Key Adult Demographics

ABC�s �Invasion� Grows from its �Lost� Lead-in Across the Adult Demographics

ABC is the No. 1 Net on Sunday for the 6th Straight Week in Viewers And Adults 18-49, Even as �Desperate Housewives� Airs in Repeat

ABC�s �America�s Funniest Home Videos� Marks its Top Numbers in 8 Months,

�Desperate Housewives� Delivers its Most-Watched Repeat Episode Ever

Building Considerably on its �Desperate Housewives� Lead-in and Ranking as the No. 1 TV Show on Sunday, ABC�s �Grey�s Anatomy� Overshadows its Time Period

WEEK No. 6:

For the week of October 24, 2005, ABC earned second place among Adults 18-34 (2.9/9), behind only Fox, which carried Games 3 and 4 of the 2005 World Series. Although the Net�s two biggest shows were in repeat during the week (�Desperate Housewives� and �Lost�) and it faced the World Series on two evenings, ABC placed either first or second in Adults 18-49 on 5 of 7 nights (No. 1 on Sunday and No. 2 on Monday, Tuesday, Wednesday and Friday). ABC won the week by 10% among Women 18-34 (3.4/10 vs. 3.1/9 � CBS). ABC was also the top-rated broadcaster during the week among Kids 2-11 (1.6/7).

Rankings: The Network placed 4 of the Top 10 TV shows for the week in Adults 18-49, as ABC�s �Grey�s Anatomy� posted its highest weekly rank ever in the key sales demographic: �Grey�s Anatomy� � No. 2, �Extreme Makeover: Home Edition� � No. 4, �NFL Monday Night Football� � No. 8 and �Desperate Housewives� � No. 10. ABC aired 5 of the Top 15 most-watched shows of the week: �Grey�s Anatomy� � No. 8, �Extreme Makeover: Home Edition� � No. 10, �Commander In Chief� � No. 11, �NFL Monday Night Football� � No. 13 and �Desperate Housewives� � No. 14. In addition to its high ranking among Adults 18-49, ABC�s �Grey�s Anatomy� also stood as the No. 1 program of the week in Adults 18-34, Women 18-49 and Women 18-34. ABC�s �Monday Night Football� was the week�s No. 1 program among Men 18-34. Sunday�s �Home Edition� was the No. 1 unscripted show of the week in Adults 18-49. Disney-owned ABC claimed the Top 5 broadcast shows of the week among Kids 2-11: �It�s the Great Pumpkin, Charlie Brown� � No. 1, �According to Jim� � No. 2, �Extreme Makeover: Home Edition� � No. 3, �America�s Funniest Home Videos� � No. 4 and the �Wonderful World of Disney: Monsters, Inc.� � No. 5.


ABC finished second on the night in Total Viewers (12.6 million) and Adults 18-49 (5.0/13). The Network won the night among Adults 18-34 (4.4/12) and across each of the key Men demographics: Men 18-34 (5.5/16), Men 18-49 (6.2/17) and Men 25-54 (6.9/17).

�Wife Swap� (8:00-9:00 p.m. Note: �Wife Swap� airs at various times across the U.S.)*

ABC�s �Wife Swap� earned second-place in its time period among Adults 18-49 (2.9/8-tie).

� Over the course of its five telecasts in the hour, �Wife Swap� has improved the time period for ABC by wide margins. Versus ABC�s delivery last season in the time period with regular programming during the run of �Monday Night Football,� �Wife Swap� increased the Network�s delivery by 2.7 million viewers (7.5 million vs. 4.8 million) and by 81% in Adults 18-49 (2.9/8 vs. 1.6/5).

�Monday Night Football: New York Jets at Atlanta� (9:07 p.m. � 12:09 a.m.)

ABC�s coverage of the �NFL Monday Night Football� contest between the New York Jets and the Atlanta Falcons attracted an average audience of 14.2 million viewers and a 5.8 rating, 15 share among Adults 18-49. The game was quite one-sided, with Atlanta leading by 27-7 by the 3rd Quarter and winning the game by a final score of 27-14.

� ABC�s �MNF� ranked as the No. 1 TV program of the evening across each of the key men demographics: Men 18-34 (7.2/21), Men 18-49 (8.0/21) and Men 25-54 (8.7/22).


Ranking as the top non-sports network of the night in Adults 18-49 (3.9/10), ABC took second place to Fox�s coverage of the World Series Game 3 during primetime.

� Delivering its most competitive Tuesday of the season, ABC posted its highest non-sports Adult 18-49 delivery on the evening in nearly 8 months � since 3/1/05.

�It�s the Great Pumpkin, Charlie Brown � (8:00-8:30 p.m.)

ABC�s special annual telecast of �It�s the Great Pumpkin Charlie Brown� ranked No. 1 in its time period among Adults 18-49 (4.0/11), Adults 18-34 (3.6/12) and Kids 2-11 (6.4/22). The peanuts holiday classic first aired 39 years ago on October 27, 1966.

� �It�s the Great Pumpkin, Charlie Brown� was up over its performance last year at this time (10/26/04) by 5% among Adults 18-49 (4.0/11 vs. 3.8/11) and by 13% among Adults 25-54 (4.5/11 vs. 4.0/10).

�According to Jim � (8:30-9:00 p.m.)

At 8:30 p.m., a rebroadcast episode of �According to Jim� delivered the series� strongest performance in 7 months among Total Viewers (9.2 million) and Adults 18-49 (3.5/9) � since 3/29/05.

�Commander In Chief� (9:00-10:01 p.m.)

Building on its lead-in program and growing its audience from start to finish, ABC�s �Commander In Chief� was the top entertainment program in its time period among Total Viewers (15.6 million) and Adults 18-49 (4.4/10), as it competed against Fox�s high-rated Game 3 of the 2005 World Series. The new ABC drama outperformed its nearest non-sports competition in the hour by 5.2 million viewers (CBS=10.4 million) and by 5% in Adults 18-49 (4.2/10 �NBC). �Commander In Chief� ranked as the No. 1 show in its time period, beating all competition, including the World Series, among Women 18-49 (5.5/12) and Women 25-54 (7.4/15).

� Despite competing against the World Series, ABC�s �Commander In Chief� was up over the prior week among Adults 18-49 (4.4/11), Women 18-34 (4.0/10), Teens 12-17 (1.7/5) and Kid 2-11 (1.5/6). In fact the ABC freshman show hit series highs in Women 18-34, Teens 12-17 and Kids 2-11.

�Boston Legal� (10:01-11:00 p.m.)

In the 10 o�clock hour, ABC�s �Boston Legal� defeated CBS� drama, �Close to Home,� by 1.7 million viewers (10.9 million vs. 9.2 million) and by 21% in Adults 18-49 (3.5/9 vs. 2.9/7).

� �Boston Legal� matched its season-high rating among Adults 18-34 (2.2/6), while achieving a new high among Men 18-34 (2.0/6).


Earning second-place to Fox�s coverage of the deciding fourth game of the 2005 World Series, ABC ranked as the top non-sports network on Wednesday night among young adults: Adults 18-49 (3.5/9 � tied w/CBS) and Adults 18-34 (2.9/8).

�George Lopez� (8:00-8:30 p.m.)

For the fourth week in a row, ABC�s �George Lopez� won its half-hour among Adults 18-49, topping second place Fox�s World Series pre-game coverage by 11% (3.1/9 vs. 2.8/9). The ABC family comedy also won the time period among Adults 25-54 (3.7/10), Women 18-49 (3.6/10) and Teens 12-17 (2.3/8).

� �George Lopez� was up week to week in Total Viewers (8.5 million vs. 7.9 million) and posted a season-high rating among Teens 12-17 (2.3/8).

�Freddie� (8:30-9:00 p.m.)

Like its lead-in, ABC�s �Freddie� stood as the top-rated entertainment program in its time slot in the key Adult 18-49 sales demographic (3.4/9). �Freddie� grew its overall audience from the prior week (8.2 million vs. 8.1 million).

� For the third week in a row (on each of its telecasts so far), �Freddie� built on its �George Lopez� lead-in across the key adult demographics: AD18-34 (2.8/8 vs. 2.4/8), AD18-49 (3.4/9 vs. 3.1/9) and AD25-54 (3.9/9 vs. 3.7/10).

�Lost� (9:00-10:00 p.m.)

Opposite Game 4 of the 2005 World Series, ABC�s repeat episode of �Lost� (originally telecast 2 weeks prior on 10/12/05) built on its lead-in among Total Viewers (9.1 million vs. 8.2 million) and Adults 18-49 (3.5/9 vs. 3.4/9).

�Invasion� (10:00-11:00 p.m.)

Building on its �Lost� lead-in opposite the World Series, ABC�s �Invasion� was the second-highest-rated drama in the 10 o�clock hour among Adults 18-49 (3.7/9), while ranking as the No. 1 drama among Men 18-34 (3.0/9-tie).

� ABC�s �Invasion� built on its �Lost� lead-in among each of the key adult demographics: AD18-34 +7% (3.2/9 vs. 3.0/8), AD18-49 +6% (3.7/9 vs. 3.5/9) and AD25-54 +5% (4.1/10 vs. 3.9/9).


�Night Stalker� (9:00-10:00 p.m.)

�Night Stalker� posted increases over the previous week of 11% in Total Viewers (5.0 million vs. 4.5 million) and 25% among Adults 18-49 (2.0/5 vs. 1.6/4).

� �Night Stalker� is up 1.4 million viewers (5.5 million vs. 4.1 million) and by 24% among Adults 18-49 (2.1/5 vs. 1.7/4) over the Net�s performance in the hour at the same point last year.


ABC earned second place on Friday in Adults 18-49 (2.1/7 - tie).

�Supernanny� (8:00-9:00 p.m.)

A repeat �Supernanny� held second place in the 8:00-9:00 p.m. hour among Adults 18-49 (1.6/5).

�Hope & Faith�/�Hot Properties� (9:00-10:00 p.m.)

ABC�s Friday comedies, �Hope & Faith� and �Hot Properties,� finished second in their respective half-hours among Adults 18-49. In addition, �Hot Properties� built on its lead-in across each of the key adults demographics: Adults 18-34 (1.7/6 vs. 1.4/5), Adults 18-49 (2.3/7 vs. 2.1/7) and Adults 25-54 (2.7/7 vs. 2.5/7).


For the sixth straight Sunday, ABC ranked as the No. 1 network in Total Viewers and Adults 18-49. Although �Desperate Housewives� aired in repeat, ABC beat its closest competition on the evening (Fox) by 3.8 million viewers (14.3 million vs. 10.5 million) and by 19% in Adults 18-49 (5.7/14 vs. 4.8/12). Making ABC�s victory even more convincing is the fact that Fox had a high-rated NFL Football overrun into the first hour of primetime.

� ABC aired the Top 3 TV shows on Sunday among viewers and Adults 18-49, including �Grey�s Anatomy,� �Extreme Makeover: Home Edition� and a repeat of �Desperate Housewives,� respectively.

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

Facing Fox�s NFL football overrun from 7:00-8:00 p.m., �America�s Funniest Home Videos� was again the top non-sports show in its hour among Adults 18-49 (3.1/8).

� �America�s Funniest Home Videos� drew its largest audience (10.2 million) and matched its highest Adult 18-49 rating (3.1/8) in more than 8 months � since 2/20/05.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

Jumping from its lead-in and growing its audience throughout its broadcast, ABC�s �Extreme Makeover: Home Edition� ranked a dominant No. 1 in its hour, defeating the second-place networks by over 3 million viewers (16.5 million vs. 13.2 million � CBS) and by 81% among Adults 18-49 (6.7/16 vs. 3.7/9 � Fox).

�Desperate Housewives� (9:00-10:01 p.m.)

A repeat telecast of ABC�s �Desperate Housewives� won the 9 o�clock hour in viewers and young adults. The replay airing of the ABC sophomore series beat second-place NBC�s replay of �Law & Order: C.I.� by 3% in Total Viewers (14.1 million vs. 13.7 million) and by 31% in Adults 18-49 (5.5/13 vs. 4.2/10).

� �Desperate Housewives� delivered its most-watched repeat telecast ever.

�Grey�s Anatomy� (10:01-11:00 p.m.)

Building on its �Desperate Housewives� lead-in by 2.6 million viewers and by 36% in Adults 18-49, ABC�s �Grey�s Anatomy� delivered another commanding victory in the Sunday 10 o�clock hour. ABC�s �Grey�s Anatomy� outdrew NBC�s second-place �Crossing Jordan� by 4.2 million viewers (16.7 million vs. 12.5 million) and topped its combined NBC and CBS competition in the time period by 29% in Adults 18-49 (7.5/19 vs. 5.8/15) and by 14% among Adults 25-54 (8.3/20 vs. 7.3/17).

� �Grey�s Anatomy� qualified as the No. 1 TV show on Sunday night among Total Viewers and Adults 18-49.

Source: Nielsen Media Research, week of 10/24/05, or as dated.

  [november 2005]  


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