Primetime Ratings Report For the week of November 21-27, 2005
ABC Wins the Week Among Adults 18-49, Claiming 5 of the Top 8
TV Shows During the Week in the Key Young Adult Sales Demographic
The Only Network to Grow its Young Adult Audience This Season, ABC is Also Up the Most During the 2005 Nov. Sweep in Total Viewers and Adults 18-49
ABC�s �Desperate Housewives� is the No. 1 TV Show of the Week
In Both Total Viewers and Adults 18-49, Surpassing CBS� �C.S.I.�
ABC Leads Monday Evening in Young Adults, Ranking No. 1
On the Night in Adults 18-49 on 11 of the Past 12 Weeks
With its Telecast of the �2005 American Music Awards,� ABC Generates its
Top Non-Sports Tuesday in 2 Years in Adults 18-49, Adults 18-34 and Teens 12-17
ABC Ranks No. 1 on Wednesday in Viewers and Across the Adult Demos
�Kenny Chesney: Somewhere in the Sun� Earns Second Place from 8-9pm in
Viewers and Young Adults, While Holding the No. 1 Position in Key Women
�Lost� Delivers a Commanding Win in its Time Period, Ranking as the
No. 1 TV Show on Wednesday in on Each of its Original Telecasts This Season
ABC�s �Invasion� Beats NBC�s �Law & Order� on Wednesday in the Key Adult Demos
ABC Beats NBC on Thanksgiving Night in Viewers and Young Adults,
With its Most Competitive Performance on Thursday Evening This Season
ABC Wins its 10th Sunday in a Row in Total Viewers and Adults 18-49
�Desperate Housewives� Dominates the Sunday 9 O�clock Hour in Viewers
And Young Adults, Hitting its Highest Adult 18-49 Number in 6 Weeks
Leading its Nearest Competitor by 3.4 Million Viewers, ABC�s �Grey�s Anatomy� Beats NBC and CBS Combined by 24% in Adults 18-49 in the 10 O�clock Hour
WEEK No. 10:
ABC won the week of November 14, 2005 among Adults 18-49, pacing 5% ahead of second-place CBS (4.3/12 vs. 4.1/11). ABC also took top honors during the week among Adults 18-34, its 8th time during the 10 weeks so far this season. The Network continued to deliver its most Adult 18-34 No.1 rankings during any TV Season in 6 years � since the 1999-00 Season. ABC also delivered the No. 1 position for the week Women 18-49 (4.8/13-tie), Women 18-34 (4.1/12) and Kids 2-11 (2.0/8-tie).
� For the third straight week, ABC was up over the same week last year in viewers and young adults, bolstering its position as the biggest gainer in the November Sweep. Through 25 of 28 nights of the sweep, the Net has grown by 9% in Total Viewers (11.4 million vs. 10.5 million) and by 8% among Adults 18-49 (4.3/11 vs. 4.0/11). ABC is also the only network to grow its Adult 18-49 audience season to date, up by 5% over the first 10 weeks of last season (4.1/11 vs. 3.9/11).
Rankings: ABC aired 5 of the Top 8 TV programs of the week in the key Adult 18-49 sales demographic, including the Top 2 shows: �Desperate Housewives� � No. 1, �Grey�s Anatomy� � No. 2, �Lost� � No. 4, �Extreme Makeover: Home Edition� � No. 7 and �NFL Monday Night Football� No. 8. For the first time this season, ABC�s �Desperate Housewives� was the week�s No. 1 show in Total Viewers, outdrawing CBS� �C.S.I.� ABC�s �Desperate Housewives� was again the No. 1 show of the week in each of key adult (AD18-34/AD18-49/AD25-54) and women demographics (W18-34/W18-49/W25-54). ABC�s �Monday Night Football� ranked as the week�s top-rated show among Men 18-49 and Men 25-54. ABC�s peanuts special, �A Charlie Brown Thanksgiving,� was the highest-rated broadcast for the week among Kids 2-11.
ABC took first place on Monday among Adults 18-49 (5.2/13), ranking as the No. 1 network on the night on 11 of the past 12 weeks in the key young adult sales demographic. The Network also won the night among Adults 18-34 (4.4/13).
�Wife Swap� (8:00-9:00 p.m.)
ABC�s �Wife Swap� delivered a strong second-place finish in its time period among Adults 18-49, topping NBC�s �Surface� by 13% (3.4/9 vs. 3.0/8). The ABC unscripted show won its time period among Adults 18-34 (2.9/9), Women 18-34 (3.6/11) and Kids 2-11 (2.0/8).
� �Wife Swap� posted its second-highest-ever numbers in the time period among Total Viewers (8.7 million) and Adults 18-49 (3.4/9). It scored its best-ever numbers in the hour among Teens 12-17 (2.4/8) and Kids 2-11 (2.0/8).
� �Wife Swap� continues to improve ABC�s performance in the time period by considerable amounts. Versus ABC�s delivery last season in the time period with regular programming during the run of �Monday Night Football,� �Wife Swap� has boosted the Net�s totals by 2.8 million viewers (7.6 million vs. 4.8 million) and by 81% in Adults 18-49 (2.9/8 vs. 1.6/5).
�Monday Night Football: Minnesota at Green Bay� (9:07 � 11:58 p.m.)
ABC�s telecast of �NFL Monday Night Football,� featuring the Minnesota Vikings at the Green Bay Packers, produced an average audience of 16.3 million viewers and a 6.1 rating, 16 share among Adults 18-49. It was a fairly competitive game, with Minnesota beating Green Bay by a score of 20-17.
� ABC�s �MNF� qualified as the No. 1 TV program of the night among Adults 18-34 (5.1/15-tie) and across all key men demographics: M18-34 (6.8/20), M18-49 (8.3/22) and M25-54 (9.6/23).
�2005 American Music Awards� (8:00-11:00 p.m.)
ABC�s telecast of the �2005 American Music Awards� produced the Network�s highest rated non-sports Tuesday in 2 years among Adults 18-49 (4.4/11), Adults 18-34 (3.9/11) and Teens 12-17 (3.3/11) � since 11/11/03, 11/4/03 and 11/4/03, respectively. With its 3-hour broadcast of the music awards show, ABC earned second place on Tuesday among young adults (AD18-34/AD18-49), while winning the evening among teens. On all three counts, it was the Net�s most competitive Tuesday performance of the season.
� Compared to the same Tuesday last November Sweep (11/23/04), ABC�s delivery on the night was up by 1.8 million viewers (11.7 million vs. 9.9 million) and by 22% in Adults 18-49 (4.4/11 vs. 3.6/10).
� An estimated 28 million viewers watched at least some portion of the �American Music Awards� during its 3-hour telecast � unique Viewers 2+ that watched 6 minutes or more of the program.
ABC took first place on Wednesday evening among Total Viewers (12.4 million) and across each of the adult demographics (AD18-34 � 3.6/11, AD18-49 � 4.7/13 and AD25-54 � 5.5/14). In the Adult 18-49 sales demographic, the Net topped second-place CBS by 31% during prime (4.7/13 vs. 3.6/10).
�Kenny Chesney: Somewhere in the Sun� (8:00-9:00 p.m.)
ABC�s special, �Kenny Chesney: Somewhere in the Sun,� took second-place in the hour among Total Viewers (8.4 million) and Adults 18-49 (2.6/8), while holding the No. 1 position among Women 18-49 (3.2/9) and Women 25-54 (3.7/10).
�Lost� (9:00-10:00 p.m.)
Surging from its lead-in, ABC�s �Lost� outdistanced its nearest competition during the 9 o�clock hour, CBS� �Criminal Minds,� by 6.5 million viewers (19.3 million vs. 12.8 million) and by 123% in Adults 18-49 (7.8/20 vs. 3.5/9).
� �Lost� stood as the No. 1 TV show on Wednesday night, pacing well ahead of the second-highest-rated show of the evening (CBS� �C.S.I.: NY� = 14.5 million & 4.7/13). The ABC sophomore drama has been the top show on Wednesday in viewers and young adults on all 8 of its original telecasts this season.
�Invasion� (10:00-11:00 p.m.)
In the 10 o�clock hour, ABC�s �Invasion� continued to beat NBC�s time period veteran, �Law & Order,� across each of the adult demographics: AD18-34 (2.9/10 vs. 2.5/8), AD18-49 (3.8/10 vs. 3.9/9) and AD25-54 (4.5/11 vs. 4.1/10).
ABC�s took second-place to CBS on Thanksgiving night, beating NBC among Total Viewers (8.2 million vs. 7.0 million) and Adults 18-49 (2.9/8 vs. 2.8/8) with the �Wonderful World of Disney�s� presentations of �A Charlie Brown Thanksgiving� and the theatrical �Finding Nemo.� On both counts it was ABC�s most competitive finish on the night this season. The Network ranked a strong No. 1 on the evening among Kids 2-11 (4.0/15).
� Although it was the Thanksgiving holiday, ABC drew its second-largest Thursday audience of the season and matched its top 18-49 rating on the night this season. The Net posted its strongest non-sports Adult 18-34 rating (2.4/8) on the night in nearly 10 months � since 2/3/05.
�A Charlie Brown Thanksgiving� (8:00-8:36 p.m.)
ABC�s rebroadcast of �A Charlie Brown Thanksgiving� took second place in its time period among Total Viewers (8.8 million) and across each of the adult demographics: AD18-34 (2.2/8), AD18-49 (2.9/9) and AD25-54 (3.3/9). The animated �peanuts� special was the No. 1 program in its half-hour in Kids 2-11, besting its nearest competition (CBS� �Survivor: Guatemala�) by 29% (4.5/16 vs. 3.5/13).
� �A Charlie Brown Thanksgiving� was up from its year-ago telecast last Thanksgiving (11/25/04) by nearly 1 million viewers (8.8 million vs. 7.9 million) and by 16% in Adults 18-49 (2.9/9 vs. 2.5/8).
�Finding Nemo� (8:36-11:00 p.m.)
The broadcast premiere of Disney�s �Finding Nemo� earned second place in its 2+1/2-hour time period among Total Viewers, drawing a larger audience than NBC�s programming, which included a �Will & Grace� and a 2-hour �The Apprentice� (8.1 million vs. 7.4 million). ABC also took second place in the time period among Adults 18-34 (2.5/8) and ranked No. 1 among Kids 2-11 (3.8/15).
ABC ranked as the No. 1 network on Sunday night in Total Viewers and Adults 18-49 for the 10th week in a row. ABC beat out it nearest competitors by 1.4 million viewers (17.9 million vs. 16.5 million - CBS) and by 12% in Adults 18-49 (7.6/17 vs. 6.8/16 - Fox). It�s worth noting that Fox�s lineup was boosted be a high-rated NFL overrun from 7:00-8:11 p.m.
� ABC carried the Top 3 TV programs on Sunday among Adults 18-49, with �Desperate Housewives,� �Grey�s Anatomy� and �Extreme Makeover: Home Edition,� respectively. The
2 most-watched shows on Sunday evening were �Desperate Housewives� and �Grey�s Anatomy.�
�Extreme Makeover: Home Edition � 7p� (7:00-8:00 p.m.)
Competing against Fox�s NFL overrun in the time period, a 7:00 p.m. installment of �Extreme Makeover: Home Edition� stood as the No. 1 non-sports program in the hour in Adults 18-49 (3.7/10).
�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)
Moving ABC up into the No. 1 position at 8 p.m., ABC�s �Extreme Makeover: Home Edition� beat second-place NFL- fueled Fox by 7% in the key Adult 18-49 sales demographic (6.5/15 vs. 6.1/14 - combo of NFL overrun, �The Simpsons� and �War at Home�).
�Desperate Housewives� (9:00-10:01 p.m.)
The No. 1 television program on Sunday on each of its original airings this season, ABC�s �Desperate Housewives� outdrew its nearest competitors during the 9 o�clock hour by 9.9 million viewers (25.9 million vs. 16.0 million � CBS) and by 141% in Adults 18-49 (11.1/24 vs. 4.6/10 � Fox).
� �Desperate Housewives� marked its highest Adult 18-49 rating in 6 weeks � since 10/16/05.
�Grey�s Anatomy� (10:01-11:00 p.m.)
�Grey�s Anatomy� delivered a decisive lead during the 10 o�clock hour. The ABC sophomore bested second-pace CBS� movie, �Silver Bells,� during the time period by 3.4 million viewers (19.6 million vs. 16.2 million). �Grey�s Anatomy� outdelivered the combination of CBS and NBC among Adults 18-49 during its time period by 24% (8.9/21 vs. 7.2/17 � CBS and NBC combined).
Source: Nielsen Media Research, week of 11/21/05, or as dated.