or


[10/03/12 - 10:22 PM]
The 10 Things You Need to Know About the New Season, Part 8: New Shows on Average Lose 14% of Their Audience by Episode Two
By Brian Ford Sullivan (TFC)

1) Only 32% of broadcast network shows make it to a second season.
2) Shows that premiere in September have the best chance of survival.
3) Scripted and unscripted shows fail at the same rate.
4) Friday night is indeed the "death slot."
5) 10 o'clock is just as successful as any other time period.
6) 5% of shows that are announced don't even air.
7) 4% of broadcast series have changed networks.
8) New shows on average lose 14% of their audience by episode two.
9) Cable dramas are almost twice as likely to return as broadcast ones.
10) History is on the side of the majority of this fall's new shows.

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our recurring feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. It's been a few years so we'll revisit some of our previous research as well as dig into some new areas we haven't touched on before.

So with that in mind let us put on our journalistic caps and give you the cold, hard truth about what's potentially ahead for some of your favorite new and returning shows...

8. New shows on average lose 14% of their audience by episode two.

Believe it or not, losing viewership is a common practice for new shows. Looking back at the 179 shows that have premiered on the broadcast networks in the past three years (9/8/09-8/13/12), on average 14.38% of their debut audiences go away by episode two*. By episode three: 19.99%. By episode four: 24.65%. In other words, a quarter of the viewers who tuned into a show's premiere likely won't be there when the fourth episode rolls out.

When you think about it though, those statistics shouldn't be much of a surprise. If - as we've been saying for the past week and counting - only 32% of new shows make it to a second season, it makes sense that most shows will hemorrhage their audience on their way to cancellation.

What is surprising is that even in success, very few shows will ever surpass their debut audiences. Of the aforementioned 179 shows, just 29% ultimately went on to surpass their opening numbers. Or on the flip side, 71% of new shows won't ever do better than their pilots. That includes comedies like "2 Broke Girls," "New Girl" and "Community." Dramas however have the longest odds: 76 dramas have premiered in the past three years, 17% of which never grew from their respective premieres. Among them: "The Vampire Diaries," "Parenthood" and "Blue Bloods."

The lesson here: if your favorite new show is losing viewers each week, that could actually prove to be normal.

PREVIOUSLY: 4% of broadcast series have changed networks.

TOMORROW: Do cable shows have better odds of survival?

* based on P2+ Live+SD Fast National Data





  [october 2012]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/14/26 - 04:10 PM]
Nebraska Volleyball Serves Up a Big Saturday on FOX
Nebraska's 3-0 win averaged 945,000 viewers on FOX.

[10/14/26 - 03:50 PM]
Indiana's Win Over Nebraska Scores 6,734,000 Viewers on FOX
"Big Noon Saturday" peaked at 9,623,000 viewers.

[10/14/26 - 03:04 PM]
"College GameDay" Continues Record Pace as ESPN College Football Delivers Historic Week 6 Audiences
ABC scored its most-watched college football tripleheader of the season with 8.5 million viewers, led by Georgia-Alabama (12.2 million) and Oklahoma-Texas (9.8 million) - both record-setting rivalry audiences.

[10/14/26 - 02:50 PM]
26,697,000 Viewers for "America's Game of the Week" Highlight FOX NFL's Week 5
Said coverage was the most watched telecast of the week on any network.

[10/14/26 - 02:44 PM]
FOX Scores Most-Watched LCS Game 1 on Any Network Since 2005
10,719,000 viewers tuned in Sunday night for NLCS Game 1 on FOX and FOX Deportes.

[10/14/26 - 02:10 PM]
E! and USA Sports Announce "Live from the Orange Carpet: WNBA Finals" Hosted by Lilly Singh
The one-hour special will air live on Monday, October 19 at 6 p.m. ET / 3 p.m. PT from Chase Center in San Francisco.

[10/14/26 - 12:32 PM]
With "Cyberpunk: Edgerunners 2," "Bass X Machina" and "Blue Eye Samurai" Season 2, Netflix Brings More Action to Animation Fans
Highlights include: Joel Kim Booster, Sherry Cola, and Jonathan Pryce join Season 2 of "Blue Eye Samurai," coming January 2027.

[10/14/26 - 12:31 PM]
Video: "Allen" - Official Teaser - Netflix
Something extraordinary is coming back.

[10/14/26 - 12:01 PM]
Apple TV Renews "Maximum Pleasure Guaranteed" for Season Two
"We are delighted to continue the story of 'Maximum Pleasure Guaranteed' and deeply grateful to Apple and our incredible cast and crew," said David J. Rosen, creator and showrunner. "This is all pretty amazing for a show whose title came from a spam email."

[10/14/26 - 11:31 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 5
"Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.

[10/14/26 - 10:08 AM]
Thrilling BMF Championship Leads Stacked Card in Final UFC Event of 2026
UFC 335: Oliveira vs. Lopes takes place Saturday, December 12 from Las Vegas with the main card starting at 9 p.m. ET / 6 p.m. PT on Paramount+.

[10/14/26 - 10:01 AM]
Video: "Cold Case Files: Murder In Paradise" - Official Trailer - Hulu
Even in paradise, no secret stays buried forever.

[10/14/26 - 10:01 AM]
"NBA on Prime" Tips Off Second Season with Exclusive Coverage of Eastern Conference Finals for First Time, Marquee Roster of On-Air Voices, and AI-Powered Broadcast Innovations
Prime Video's postseason coverage extends deeper than ever with the SoFi NBA Play-In Tournament returning in April exclusively, select first- and second-round playoff games, and Prime's first-ever exclusive presentation of the Eastern Conference Finals.

[10/14/26 - 10:00 AM]
Nine Bakers Are Ready to Whisk Up Some Holiday Magic on Season Two of the Five-Week Baking Competition Series "Next Level Baker" Airing Thurs., Nov. 19 at 9/8c on FOX and Next Day Hulu!
Only one baker will rise to the top, winning $50,000 and a HexClad prize package.

[10/14/26 - 09:01 AM]
Video: Trailer & Key Art - Hulu's "The Mob"
Hosted by Parker Posey, "The Mob" is a high-stakes reality competition series that sends a group of celebrities to a lavish Italian villa where they will shake down, hustle and whack their way to win up to $250,000 in cash prizes.