or


[10/03/12 - 10:22 PM]
The 10 Things You Need to Know About the New Season, Part 8: New Shows on Average Lose 14% of Their Audience by Episode Two
By Brian Ford Sullivan (TFC)

1) Only 32% of broadcast network shows make it to a second season.
2) Shows that premiere in September have the best chance of survival.
3) Scripted and unscripted shows fail at the same rate.
4) Friday night is indeed the "death slot."
5) 10 o'clock is just as successful as any other time period.
6) 5% of shows that are announced don't even air.
7) 4% of broadcast series have changed networks.
8) New shows on average lose 14% of their audience by episode two.
9) Cable dramas are almost twice as likely to return as broadcast ones.
10) History is on the side of the majority of this fall's new shows.

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our recurring feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. It's been a few years so we'll revisit some of our previous research as well as dig into some new areas we haven't touched on before.

So with that in mind let us put on our journalistic caps and give you the cold, hard truth about what's potentially ahead for some of your favorite new and returning shows...

8. New shows on average lose 14% of their audience by episode two.

Believe it or not, losing viewership is a common practice for new shows. Looking back at the 179 shows that have premiered on the broadcast networks in the past three years (9/8/09-8/13/12), on average 14.38% of their debut audiences go away by episode two*. By episode three: 19.99%. By episode four: 24.65%. In other words, a quarter of the viewers who tuned into a show's premiere likely won't be there when the fourth episode rolls out.

When you think about it though, those statistics shouldn't be much of a surprise. If - as we've been saying for the past week and counting - only 32% of new shows make it to a second season, it makes sense that most shows will hemorrhage their audience on their way to cancellation.

What is surprising is that even in success, very few shows will ever surpass their debut audiences. Of the aforementioned 179 shows, just 29% ultimately went on to surpass their opening numbers. Or on the flip side, 71% of new shows won't ever do better than their pilots. That includes comedies like "2 Broke Girls," "New Girl" and "Community." Dramas however have the longest odds: 76 dramas have premiered in the past three years, 17% of which never grew from their respective premieres. Among them: "The Vampire Diaries," "Parenthood" and "Blue Bloods."

The lesson here: if your favorite new show is losing viewers each week, that could actually prove to be normal.

PREVIOUSLY: 4% of broadcast series have changed networks.

TOMORROW: Do cable shows have better odds of survival?

* based on P2+ Live+SD Fast National Data





  [october 2012]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/20/18 - 11:30 AM]
The CW Network to Roll Out New Six-Night Schedule Starting in October
The CW will be switching time periods for its two high-octane action and adventure Monday series, with "Arrow" now leading off the night and "DC's Legends Of Tomorrow" moving an hour later.

[06/20/18 - 11:01 AM]
Oxygen Media Presents "Serial Killer with Piers Morgan" Premiering Monday, July 16 at 7PM ET/PT
With unprecedented access to maximum security prisons, "Serial Killer with Piers Morgan" explores the minds of the most depraved serial killers for the first time.

[06/20/18 - 10:42 AM]
NBC Annouces the Eight Contestants Who Will Have to Get Crafty to Become Master Maker on Amy Poehler and Nick Offerman's "Making It"
The six-episode crafting series, hosted and executive produced by Amy Poehler and Nick Offerman, will feature judges Dayna Isom Johnson, Etsy's trend expert, and Simon Doonan, Creative Ambassador for Barneys New York.

[06/20/18 - 10:05 AM]
Charlamagne Tha God Brings His Unique Style of Interviewing to HBO in "The Gray Area with Charlamagne Tha God"
"I feel extremely blessed to be able to announce my official partnership with HBO on a new conversation series which will provide a safe space for 'unsafe' people to curate their stories and control their own narratives," notes Charlamagne.

[06/20/18 - 09:55 AM]
Freeform's "Marvel's Cloak & Dagger" Spikes to a New Series High on Its 3rd Telecast in Women 18-34
Freeform further spins the numbers for Thursday, June 14.

[06/20/18 - 09:12 AM]
"The Great Food Truck Race" Takes on the Wild West in Return of Summer Primetime Series
Hosted by Tyler Florence, the trip hits hot spots in the Southwest to test the competitors' cooking chops, selling skills and business savvy.

[06/20/18 - 09:04 AM]
Video: Trailer Debut - "Nailed It!" Season 2
Hosted by Nicole Byer and Jacques Torres, home bakers with a terrible track record take a shot at re-creating edible masterpieces for a $10,000 prize.

[06/20/18 - 09:00 AM]
ABC Announces Season Premiere of "Bachelor in Paradise" and Series Premiere of "Castaways"
"Castaways" is a revolutionary series testing the human need for companionship under extreme circumstances as each individual learns there are other castaways out there but are unaware of how many, their locations or when they will be rescued.

[06/20/18 - 08:31 AM]
Video: Trailer Debut - "Comedians in Cars Getting Coffee" - New Episodes Only on Netflix July 6
Guests include: the late Jerry Lewis, Kate McKinnon, Ellen DeGeneres, Hasan Minhaj, Dana Carvey, Neil Brennan, Tracy Morgan, Brian Regan, Alec Baldwin, Zach Galifinakis, John Mulaney, and Dave Chappelle.

[06/20/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Victory
The Peacock easily wins the night among adults 18-49 and total viewers.

[06/19/18 - 03:06 PM]
The 2018 "MTV Movie & TV Awards" Scores Double Digit Increase with 3.371 Million Total Viewers
MTV spins the numbers for Monday, June 18.

[06/19/18 - 01:41 PM]
Hallmark Movies & Mysteries' First Annual "Summer of Mystery" Kicks Off on a High Note
Hallmark Channel spins the numbers for the weeks of May 28-June 17.

[06/19/18 - 12:51 PM]
Paradise Found in New HGTV Series "My Aloha Dream Home" Premiering Friday, June 22, at 9 p.m. ET/PT
Real estate broker and attorney Wayne Chi helps clients find a tropical getaway to call home in the new HGTV series.

[06/19/18 - 11:30 AM]
NBC Announces Fall Premiere Dates for New 2018-19 Season
"The Voice" as is custom will kick things off on Monday, September 24 followed by the launch of new drama "Manifest."

[06/19/18 - 11:11 AM]
Academy Award(R) Winner John Ridley Joins EPIX(R) Series "Godfather of Harlem" Produced by ABC Signature Studios
The 10-episode series tells the story of infamous crime boss Bumpy Johnson (Forest Whitaker), who in the early 1960s, returned from ten years in prison to find the neighborhood he used to rule in shambles and his power gone.