or


[09/28/12 - 04:54 PM]
The 10 Things You Need to Know About the New Season, Part 5: 10 O'Clock Is Just as Successful as Any Other Time Period
By Brian Ford Sullivan (TFC)

1) Only 32% of broadcast network shows make it to a second season.
2) Shows that premiere in September have the best chance of survival.
3) Scripted and unscripted shows fail at the same rate.
4) Friday night is indeed the "death slot."
5) 10 o'clock is just as successful as any other time period.
6) 5% of shows that are announced don't even air.
7) 4% of broadcast series have changed networks.
8) New shows on average lose 14% of their audience by episode two.
9) Cable dramas are almost twice as likely to return as broadcast ones.
10) History is on the side of the majority of this fall's new shows.

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our recurring feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. It's been a few years so we'll revisit some of our previous research as well as dig into some new areas we haven't touched on before.

So with that in mind let us put on our journalistic caps and give you the cold, hard truth about what's potentially ahead for some of your favorite new and returning shows...

5. 10 o'clock is just as successful as any other time period.

Despite all the anecdotal drum beats that cable and DVRs are eating away at the 10 o'clock hour, here's the reality: of the 169 shows that have launched at 10:00/9:00c in the past 13 seasons (that's 1999-2000 through 2011-2012), 57 (or 34%) made it to a second season. That's actually better than any other time period, whether it's 8:00/7:00c (31%), 8:30/7:30c (32%), 9:00/8:00c (33%) or 9:30/8:30c (31%). Take a look:


timeabccbsfoxnbcupnwbcwtotal
7:00 PM0/0 (0%)0/0 (0%)0/0 (0%)1/1 (100%)0/0 (0%)0/1 (0%)0/2 (0%)1/4 (25%)
7:30 PM0/0 (0%)0/0 (0%)0/0 (0%)0/0 (0%)0/0 (0%)0/0 (0%)0/1 (0%)0/1 (0%)
8:00 PM15/47 (32%)11/35 (31%)8/36 (22%)21/65 (32%)3/15 (20%)8/14 (57%)2/8 (25%)68/220 (31%)
8:30 PM8/22 (36%)7/21 (33%)11/30 (37%)5/26 (19%)5/7 (71%)1/11 (9%)1/2 (50%)38/119 (32%)
9:00 PM16/54 (30%)10/23 (43%)26/75 (35%)11/32 (34%)2/20 (10%)12/30 (40%)7/23 (30%)84/257 (33%)
9:30 PM7/23 (30%)5/10 (50%)4/20 (20%)7/21 (33%)2/6 (0%)3/10 (30%)0/1 (0%)28/91 (31%)
10:00 PM23/78 (29%)15/37 (41%)0/0 (0%)19/54 (35%)0/0 (0%)0/0 (0%)0/0 (0%)57/169 (34%)
various*2/7 (29%)3/4 (75%)5/11 (45%)2/8 (25%)0/0 (0%)0/1 (0%)0/0 (0%)12/31 (39%)
total71/231 (31%)51/130 (39%)54/172 (31%)66/207 (32%)12/48 (25%)24/67 (36%)10/37 (27%)288/892 (32%)

* shows which aired in multiple time periods each week


Overall, virtually every time period - save for the rarely changed Sunday, 7:00/6:00c hour - falls within a few ticks of the usual 32% survival rate for new shows. The interesting facets then of course come from the networks themselves.

Among the notable trends: ABC does worse at 10:00/9:00c than any other network (29%), as well as within its own lineup; while FOX does significantly worse with its opening and closing half-hours (8:00/7:00c and 9:30/8:30c) than its middle ones (8:30/7:30c and 9:00/8:00c). And over on CBS, the Eye bats an impressive 50% at 9:30/8:30c with 9:00/8:00c (43%) and 10:00/9:00c (41%) also well above the normal.

All in all, don't believe the hype: 10 o'clock is just as viable as any time period, maybe even a little better.

PREVIOUSLY: Friday night is indeed the "death slot."

COMING MONDAY: What are the odds a new show just doesn't air at all?





  [september 2012]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[06/22/17 - 11:00 AM]
FOX Announces Fall Premiere Dates for the 2017-2018 Season
Newcomer "The Orville" will kick things off with two special post-NFL airings on Sunday, September 10 and 17.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/22/17 - 07:33 AM]
Ten Years Older! Ten Years Hotter! Ten Years Wetter! "Wet Hot American Summer: Ten Years Later" Launches August 4 on Netflix
Said installment is the hilarious new eight-part limited series starring the original cast, plus an all-star lineup of new cast members.

[06/21/17 - 07:16 PM]
Netflix Releases Key Art for "Marvel's The Defenders"
The series follows Matt Murdock (Charlie Cox), Jessica Jones (Krysten Ritter), Luke Cage (Mike Colter) and Danny Rand/Iron Fist (Finn Jones), a quartet of singular heroes with one common goal - to save New York City.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 01:48 PM]
Lifetime Has All Your Summer Viewing Needs Covered
Highlights include new series "Growing Up Supermodel," "So Sharp" and "Little Women LA: Couples Retreat."

[06/21/17 - 01:34 PM]
Whitney. "Can I Be Me" Moves to Friday, August 25 at 9 PM ET/PT on Showtime(R)
On August 26, Showtime will offer the much-anticipated pay-per-view boxing match between undefeated world champion Floyd Mayweather and UFC champion Conor McGregor live from Las Vegas.

[06/21/17 - 12:12 PM]
Nickelodeon to Premiere Season Two of "The Dude Perfect Show" on Saturday, July 22, at 9:00 P.M. (ET/PT)
Upcoming episodes will also feature some of today's biggest athletes and celebrities such as Bethany Hamilton, DeMarcus Ware and Jack Griffo.

[06/21/17 - 10:12 AM]
Golf Channel Announces "Summer of '76," Next Golf Films Project, Premiering Tuesday, July 18 at 9 P.M. ET Ahead of The 146th Open
"Winning The Open in '76 was one of fondest moments of my career," said Johnny Miller.

[06/21/17 - 10:08 AM]
American Ballet Theatre Superstar Misty Copeland Set as Guest Judge on NBC's "World of Dance"
Copeland will be joining for round three of the competition, "The Cut," where the competitors face the deepest and most intense cut of the season.

[06/21/17 - 09:46 AM]
Arlen Escarpeta Joins Cast of Crackle's "The Oath," Executive Produced by Curtis "50 Cent" Jackson
He will play the role of Damon Byrd, an undercover FBI agent trying to find his footing.

[06/21/17 - 09:02 AM]
New Cast of Characters Joining Hulu's "Freakish"
Plus: Leo Howard, Liza Koshy, Adam Hicks, Tyler Chase, Meghan Rienks and Melvin Gregg will reprise their roles.

[06/21/17 - 09:01 AM]
Hallmark Channel and Hallmark Movies & Mysteries Gifts Viewers with Special Christmas Celebrations in July
New entries include "The Christmas Cure" (July 15) and "Home for Christmas Day" (July 16).

[06/21/17 - 09:01 AM]
David Oyelowo to Voice the Role of Scar in Disney Junior's "The Lion Guard," Which Continues the Epic Storytelling of "The Lion King"
Scar will appear in the flames of a volcano after Simba and Nala's young son, Kion, unwittingly summons him by using the Roar of the Elders in anger.

[06/21/17 - 09:01 AM]
"Big Brother" Announces This Summer's New Twist: "Summer of Temptation"
"Temptation has always been a part of Big Brother but this summer we are testing the Houseguests like never before," said Rich Meehan.