 |
 |
[10/04/12 - 10:17 PM] The 10 Things You Need to Know About the New Season, Part 9: Cable Dramas Are Almost Twice as Likely to Return as Broadcast Ones By Brian Ford Sullivan (TFC) |
|
|
1) Only 32% of broadcast network shows make it to a second season.
2) Shows that premiere in September have the best chance of survival.
3) Scripted and unscripted shows fail at the same rate.
4) Friday night is indeed the "death slot."
5) 10 o'clock is just as successful as any other time period.
6) 5% of shows that are announced don't even air.
7) 4% of broadcast series have changed networks.
8) New shows on average lose 14% of their audience by episode two.
9) Cable dramas are almost twice as likely to return as broadcast ones.
10) History is on the side of the majority of this fall's new shows.
Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.
Welcome once again to "The 10 Things You Need to Know About the New Season," our recurring feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. It's been a few years so we'll revisit some of our previous research as well as dig into some new areas we haven't touched on before.
So with that in mind let us put on our journalistic caps and give you the cold, hard truth about what's potentially ahead for some of your favorite new and returning shows...
9. Cable dramas are almost twice as likely to return as broadcast ones.
Last week we broke down that in the past 13 seasons (that's 1999-2000 through 2011-2012), the major broadcast networks have trotted out 339 new dramas. Of those, 111 made it to a second season. That 33% survival rate is actually one tick above the industry average of 32%.
But does cable do any better?
During that same 13 year stretch, the basic and pay cable channels have collectively launched 180 dramas*. As of this writing, 117 have received renewals for a second season. That's a stunning 65% survival rate. Take a look:
| network | |
| a&e | 6/7 (86%) |
| abc family | 9/17 (53%) |
| amc | 6/7 (86%) |
| bravo | 0/1 (0%) |
| cartoon | 0/2 (0%) |
| cinemax | 1/1 (100%) |
| espn | 0/2 (0%) |
| fx | 9/13 (69%) |
| hbo | 12/16 (75%) |
| lifetime | 7/15 (47%) |
| mtv | 1/3 (33%) |
| showtime | 17/22 (77%) |
| soapnet | 2/3 (67%) |
| spike tv | 0/1 (0%) |
| starz | 4/5 (80%) |
| syfy | 13/22 (59%) |
| tbs | 0/1 (0%) |
| tnn | 1/1 (100%) |
| tnt | 15/20 (75%) |
| usa | 13/19 (68%) |
| vh1 | 1/2 (50%) |
| total | 117/180 (65%) |
* excludes the imported series on BBC America, DirecTV, Logo, Reelz and Science as well as shows whose fates are still to be determined
As if cable didn't have enough to trumpet, it can add its success rate to the list.
PREVIOUSLY: New shows on average lose 14% of their audience by episode two.
TOMORROW: What are the historical odds each of this fall's new shows have at returning?
|
|
|
 [october 2012]  |
S |
M |
T |
W |
T |
F |
S |
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
 |
 |
|
[08/27/26 - 10:15 AM] Adult Swim to Serve Up New Series "Get Jiro" October 3 From Warner Bros. Animation and DC Studios and starring Brian Tee, the series transports viewers to a post-apocalyptic, near-future Los Angeles where culinary culture reigns supreme and the world's most powerful figures are chefs.
|
[08/27/26 - 10:00 AM] Video: Starz Debuts Exhilarating Trailer and Key Art for Season Two of "Outlander: Blood of My Blood," Premiering Friday, September 18 The heart-pounding new trailer takes viewers on a captivating journey back in time to 1700s Scotland and the start of the Jacobite Uprising.
|
[08/27/26 - 10:00 AM] The CW Network to Broadcast San Diego's 2026 Poinsettia Bowl and Holiday Bowl Games The SDCCU Poinsettia Bowl returns to the college football schedule after a decade-long hiatus live on Wednesday, December 23, at 7:30pm ET / 4:30pm PT, with the Holiday Bowl following on Monday, December 28, at 5:00pm ET / 2:00pm PT.
|
[08/27/26 - 09:31 AM] New Netflix Documentary Series "Born in the USA" Explores the High-Stakes World of a Busy Maternity Ward With exclusive access to a busy maternity ward, this new premium documentary series unlocks a high-stakes hidden world: birth.
|
[08/27/26 - 09:01 AM] ESPN and Words + Pictures Announce October 8 Premiere for "Saban," Landmark ESPN Original Series on Hall of Fame Icon Nick Saban The series tells the story of Saban's remarkable career, highlighted by his 17 seasons at Alabama, where he led the Crimson Tide to six national championships and reestablished the program as the preeminent force in college football.
|
[08/27/26 - 08:31 AM] Video: "Stavros Halkias: Uncle Stav" - Official Trailer - Netflix Fresh off becoming an uncle this year, Stavros Halkias is back for his second Netflix special, "Uncle Stav."
|
[08/27/26 - 08:01 AM] HBO Original Comedy Series "Youth," from Sharon Horgan, Debuts September 20 The series follows a 50-year-old divorcee's search for sex and love whilst juggling caring for her ailing parents and parenting her should-be grown up son.
|
[08/27/26 - 07:59 AM] Paramount+ Sets September 4 Premiere for Original Football Docuseries "The Program: Texas Tech" Produced by Skydance Sports and Second Wind Creative, the four-part series gives unprecedented access into the Texas Tech University Red Raiders College Football Program through one of the most consequential off-seasons in the history of the sport.
|
[08/27/26 - 07:01 AM] Video: "Unabomber" - Official Trailer - Netflix In this drama inspired by true events, Ted Kaczynski's path from Harvard prodigy and test subject to the Unabomber unfolds as the FBI hunts him down.
|
[08/27/26 - 07:01 AM] BET's Hit Drama "Tyler Perry's Sistas" Returns for the Second Half of Its Milestone 10th Season, Wednesday, October 7, at 9/8c on BET KJ Smith Black, Mignon, and Crystal ReneƩ Hayslett, Jordan Coleman, and Tunde Oyeneyin return as series regulars, joined by Angela Beyince, Devale Ellis, Brian Jordan, Jr., Chris Warren, Angela Beyince, Branden Wellington and Monti Washington.
|
[08/27/26 - 07:00 AM] CBS Presents "Remembering Dolly: A Rhinestone Life," An "Entertainment Tonight" Special, to Air Sunday, Aug. 30 at 8:00 PM on CBS and Stream on Paramount+ Hosted by Kevin Frazier and Nischelle Turner, the special celebrates the extraordinary life and legacy of Dolly Parton.
|
[08/27/26 - 06:01 AM] Video: "Go Team!" - Official Trailer - Netflix When their team-building event gets downgraded to a tiny village, a cheese company's staff think it can't get worse - then they learn about the layoffs.
|
[08/27/26 - 06:01 AM] Video: "Toy Story 5" - Coming to Disney+ September 23rd The toys have a new home... on Disney+.
|
[08/27/26 - 06:00 AM] CBS Announces Inaugural Special "America's Tailgate on CBS," Hosted by Nate Burleson with Co-Host Melanie Collins, Labor Day, Monday, Sept. 7 The brand-new event from Nashville will feature correspondent Whitney Cummings; A-list musical performances in "Music City" from Chase Rice, Gabby Barrett, John Legend and Sheryl Crow; and special appearances by NFL MVP and executive producer Josh Allen and "The NFL Today's" Kyle Long and Russell Wilson.
|
[08/27/26 - 05:01 AM] Video: "The Ramparts of Ice" Season 2 - Official Trailer - Netflix Koyuki wrestles with longing as Minato drifts on thin ice. Meanwhile, Miki and Yota face a strained bond. Can the four friends untangle their feelings?
|
|
|
|